Google Analytics is arguably one of the most powerful web analytics applications. It provides insightful data to make it easier for you to understand your website better.
You can easily track and analyze crucial data that lets you see how your website is performing, what’s working and what’s not, and how you can optimize the site and the content for your audience. Plus, it’s totally free!
Now, how would you feel if we say you still haven’t unlocked the full power of Google Analytics, even if it’s already installed on your site?
There’s no doubt that Google Analytics is a powerful tool. But you can get more data to optimize your business if you add a few Google Analytics customizations. In other words, you’ll have better campaigns and business decisions.
The only catch is that you’ll have to use them correctly.
Why Google Analytics Customization Is So Important
When you run a blog or website, you have questions—lots of them. Google Analytics simply helps answer them.
For instance, you may want to know how many website visitors you have, where they live, how your website appears on mobile phones, or which websites send traffic to your site. Or you may want to find out how effective your marketing tactics are, the kind of blog content your visitors love the most, or which pages on your website are most popular. – Read more
Do you ever wonder how your website is performing? How many people visit your website? What the conversion rates are? What your bounce rate is? You and millions of other people. That is why Google Analytics exists.
Knowing your website’s stats is important. If you’re running a business, analytics is something you need to know. Seeing the strengths and weaknesses of your website can help you turn things around and make sound business decisions. The best way to get all of this information in one place is via Google Analytics.
Google is the #1 search engine in the entire world, so you can trust that the analytics they offer are based on the unfathomable amount of data they collect daily. And if that’s not enough to convince you, it’s also free. You get in-depth detail about the people who visit your website so that you can better strategize what is best for your business.
There is a lot to this software, so you may feel overwhelmed at the amount of information housed in your Google Analytics profile. However, do not let the fact that it has a learning curve let it stop you from using it because the benefits are enormous.
Why Installing Google Analytics in WordPress is Worth It
Knowing what your users want and what their habits are is vital for the success of your site. When using Google Analytics, you can track and understand what your customer/website visitor is doing and other things you may never have even thought about.
Imagine knowing exactly what people want when they come to your website and giving it to them. Imagine providing an excellent experience to nearly everyone that lands on your page. Google Analytics, when used correctly, has the power to give these things to you. There is so much you can do with it.
Here are some of the reasons why you should install Google Analytics on your WordPress site.
The top six Google tools to help grow your website SEO score
Building a website has never been easier than it is today. However, building a successful website is getting harder and harder in a highly crowded space, especially when considering the importance of website SEO (search engine optimization).
While choosing the best web hosting for your website will go a long way to helping you succeed, there are numerous other tools you should be make use of, and Google’s toolkit is a great place to start.
In this article, we look at six of the best Google tools. If you’re not already taking advantage of them, it might be time to change the way you work.
1. Google Ads
If you’ve ever searched for something on Google, you will know what Google Ads look like. Usually, the first one or two results are sponsored listings, which basically means that they are ads. Since these are the first things people see when browsing a particular search term, there’s a decent chance that they will click on one and navigate to the advertiser’s website.
Of course, this isn’t free, and it can cost quite a bit if you don’t know what you’re doing. But learn how to run effective ads, and you will soon be driving a decent amount of traffic to your website, no matter your budget.
2. Google Analytics
When you own a website, it’s important to understand how it’s performing at all times. It might be that you’re suffering from a high bounce rate, but don’t know why. Or perhaps you’d like to know what your main traffic sources are. Whatever information you’re looking for, Google Analytics can help.
To get started, you will have to link your website to your analytics console. There are a few ways to do this, but the easiest is to paste a small code snippet into your website source code. Google provides a full tutorial on how to do this.
Once you’re connected, you will be able to access your analytics portal, where you will find information on everything from visitor demographics and source to your most popular content. And as you can imagine, this information is extremely useful for making future business decisions. – Read more
Wondering if the people you send to your website find what they’re seeking? Want insights to improve the customer journey?
In this article, you’ll discover how to analyze your website visitor engagement in Google Analytics. You’ll also learn how to see which audience segments spend more time on your website and find opportunities to adjust what visitors see when they first land on your site.
Before we jump into analytics, let’s talk about why you’d use Google Analytics in the first place. Think about it in terms of a conversation. People are coming to your site and your site is having a conversation with them to hopefully get them to become customers.
If you think about it, that’s what happens when people visit an offline store. They have to interact with a salesperson who helps them purchase their products. Your website is basically doing the same thing and Google Analytics is how you can listen for that conversation and understand how users are interacting with your website.
Another way to think about the conversation is engagement. In Google Analytics, you can look at a report and see the engagement level of website visitors. If they’re not engaging at all, it means they’re having a bad conversation and you might want to change some of the marketing messages. If they’re engaging a lot, you’d expect that they would ultimately become purchasers.
Now let’s look at Google Analytics reports where you can find this data.
#1: Analyze Website Visitor Engagement by Traffic Source in Google Analytics
Start by jumping into my favorite report: the source/medium report. From the Google Analytics home screen, go to Acquisition > All Traffic > Source/Medium in the left navigation.
The source/medium report tells you where your website traffic is coming from and the amount of traffic you’re getting from these different traffic sources. It also shows your engagement metrics, and ultimately, the results of all of that engagement.
If your report doesn’t look like mine, that’s because I’m using something called UTMs. Make sure you’re properly using UTMs to tag your traffic as well. Read this article to learn how to set up UTMs.
In the source/medium report, we’re going to focus on the Behavior section, which includes three main metrics for engagement:
Bounce rate tells you how many people came to your site and left without seeing another page.
Pages per session is how many pages people saw during their visit to your site.
Average session duration is how long people stuck around.
At the top, you can see the bounce rate, pages per session, and average session duration for the site as a whole.
Below the sitewide numbers, the report breaks down these metrics by traffic source.
While it’s helpful to know that the bounce rate is 27% sitewide, you can’t really do anything with that information. You’ll need to drill down by traffic source.
In the image below, you can see that the bounce rate for direct/none is 31% and for infusionsoft/email, it’s 12%. So the bounce rate for people coming directly to the site is about the same as the sitewide bounce rate. The infusionsoft/email traffic, however, is about half that. The people coming to the site from email are twice as engaged as the people who are coming there directly.
What about the other traffic sources? The bounce rate for search traffic (google/organic) is 25%, which is about the same as the overall site traffic but not as engaged as email traffic. This is about what you’d expect because these visitors probably just recently heard about the business and therefore aren’t as likely to engage.
Email traffic, on the other hand, has heard about the business. They already know, like, and trust the brand and are coming back again and again. I’d expect the bounce rate to be lower because you’re having a better conversation with this particular traffic source, and according to this data, it looks like that’s the case.
If you look at the other email—ecommerce-unmasked/email—the bounce rate is much higher at 48%. What’s the difference? They’re both email so shouldn’t the bounce rate be about the same?
The difference is that infusionsoft/email is an internal list. These are customers and leads so they understand the brand, are coming back to the site over and over, and are much more engaged. Ecommerce-unmasked/email, on the other hand, is people who don’t know about the business yet. They’re in the early stages of working with the business so a higher bounce rate is expected.
Pages per Session
Now let’s move on to pages per session. Below, you can see that infusionsoft/email is at 5 pages per session, while the sitewide number is almost 4. This means visitors coming from email are seeing a lot more pages when they visit the site.
You already know that the other email source—ecommerce-unmasked/email—has a high bounce rate and looking at pages per session provides even more detail. Instead of viewing 5 pages on average per visit, these visitors are barely seeing 2. They’re coming and going quickly so the targeting for this particular email may need to be adjusted.
Other traffic sources like organic have a higher bounce rate than email, but these visitors are exploring 4 pages per session on average, which is higher than the sitewide number.
This data says to your business that organic is okay. People are searching for problems, finding the site as a possible solution, and when they come to the site, some of them bounce, which is okay. But the pages per session number tells you they’re sticking around and checking out a number of pages, which means they’re going through the different offers and exploring the site.
So what’s the conversation quality with these website visitors? It’s a better conversation because the business is engaging them more. That’s a good sign.
Average Session Duration
The third metric we want to look at is average session duration. In the image below, you can see that people spend about 19 minutes on average with the site for each session.
Now let’s look at the different traffic sources. From the analysis above, you know that infusionsoft/email traffic is highly engaged because the bounce rate is low. Pages per session tells you that these visitors are seeing a lot of pages. And, finally, the 24 minutes on site is a lot higher than the sitewide average (18 minutes). The takeaway is that the conversation with the company’s email list is good. – Read more