Today I will discuss with you Google Analytics and am going to share a complete guide with 35 key actions and metrics you must know to be able to make the best out of Google Analytics. With the launch of Google analytics 4, you can now view the app and website data together making it an even more powerful tool you must understand to grow your business.
This tool is essential for Digital marketers and for any company with a website or blog. Because if you don’t know what to measure and how to do it, you won’t be able to adapt and improve your online communication and marketing strategy.
Good. Today I will share with you how I use this tool to scale my businesses. I have compiled the 35 most important metrics and actions that you can check out with this great tool. It is essential that you know what to measure and how to do it to successfully develop your strategy in Social Media, Content Marketing, SEO, or SEM Campaigns.
You must keep in mind these questions whenever you are dealing with google analytics. What is my target audience? Through what means do they access my website? How do they behave on my page? And how do they meet the objectives of my online strategy? These are the four big questions that Google Analytics will help you answer in detail.
Despite the amount of data that Google Analytics represents in the form of metrics, this is not a tool for mathematicians or programmers. It is a business tool for marketers and, without a doubt, it is one of the essential tools for any Digital Marketing Manager. All the values that Google Analytics reports contain must be used to make the best decisions for your business.
First steps in Google Analytics
The first thing is to create an account and configure it for your website. Then I will explain how the Google Analytics interface (the buttons) is used so that you know how to move and navigate through it. Before starting in the 4 main areas of the tools, I will also explain what are the basic metrics that you will see later in all the reports mean. Are you ready? Let’s go there!: – Read more
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