In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).
But whether you have or haven’t read this excellent guide (it’s certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here’s a list of the ones I have found useful… – Read
The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing behaviours will also have to change.
Inbound marketing means prospects are looking for more information from you. It will be up to the individual user as to whether or not they will leave their information and disclose what they want in terms of further contact.
Besides creating content of value that will convince your prospect to stay a little longer on your site, the user needs assurance that they can trust you to handle their data responsibly. – Read
Research shows that over half (59%) of client-side marketers still feel unclear about what does and does not constitute compliance with the GDPR. – Read
The upcoming GDPR is confusing enough without having to be weighed down by misconceptions. So, here is a list of the top misconceptions about GDPR. – Read
Now, seemingly out of the blue, the introduction of the General Data Protection Regulation (GDPR) suddenly brings into stark focus the implications of decisions made in the moment. Time to take stock and tackle the problem – Read