All the GDPR resources marketers need, in one place

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In a recent Econsultancy survey, 67% of clientside marketers said they have at least partially read the ICO guide to the General Data Protection Regulation (GDPR).

But whether you have or haven’t read this excellent guide (it’s certainly the best starting point), there are plenty of other resources you will need access to if you really want to engage with the GDPR. Here’s a list of the ones I have found useful… – Read

How will inbound marketing change under the GDPR?

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The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing behaviours will also have to change.

Inbound marketing means prospects are looking for more information from you. It will be up to the individual user as to whether or not they will leave their information and disclose what they want in terms of further contact.

Besides creating content of value that will convince your prospect to stay a little longer on your site, the user needs assurance that they can trust you to handle their data responsibly. – Read