How To Write Outreach Emails People Won’t Hate You For

My Post (8).pngWant more shares for your content? More backlinks? A guest post gig? You may need some help to get there. Having great content or a great site is one thing, but unless you can get yourself in front of the right people, you may never be widely known.

There are plenty of ways to gain visibility. We’ve written about them in several posts. You can format and optimize your content for more shares. You can advertise. You can improve your pages’ SEO.

Or you can send “outreach emails”. This ends up actually being one of the most effective tactics if you really want exposure.

Bloggers like Brian Dean of Backlinko send nearly 100 outreach emails for every post they publish. Dean learned this from Derek Halpern, who urges bloggers to put five times as much effort into promoting their content as they did creating it. The vast majority of us don’t.

If you really want to get ahead of the pack – to be the marketer that gets the exceptional results, who has a huge audience, and who becomes recognized as a pre-eminent expert in their field – it’s time to master outreach emails.

I bet you know what outreach emails are, but just so we’re all on the same page, they’re emails sent to introduce yourself to influential people. They’re usually done to

  • Tell someone about a new piece of content you think they’d like
  • Build links
  • Pitch a guest blog post

Outreach emails can also be used to get clients and build partnerships, but for this article, we’ll focus more on the items with the bullet points. You can still apply most of what will be said here to partnerships and clients.

Outreach emails are “cold”

Outreach emails don’t necessarily have to be “cold” (i.e., you don’t know the person you’re sending the email to), but they usually are. This isn’t really a good thing – ideally, your outreach emails should be going to people you know fairly well, even if you’ve never met them. And over time, as you build up relationships in your niche, hopefully everyone you mail will know you and respect your work.

So how well do these outreach emails work? Depends on who you are, of course, and how well you execute them. Neil Patel says it’s reasonable to expect responses from about 5-10% of the people you contact. I got about 20% of my contacts to respond when I was promoting a Facebook contest not too long ago. Some people have gotten response rates up to 80%.

This simple outreach email template got a 66% response rate for the Buffer team:

If an average 10% response rate doesn’t sound so good, consider this: Outreach emails, when they work, do more than get you what you asked for in the email. They build your network, for starters. And the help you get from these influencers is often better than advertising. Outreach emails are also free, so if you’re strapped for cash, they may be your best shot at generating buzz.

So here’s how to get started with outreach emails – and what to do before you ever start writing.

1) Have something worth saying or offering in the email

Your outreach email has one job: To convince the recipient you’re offering them something valuable. So don’t send outreach emails for a blog post you spent 30 minutes on, okay?

If you’re going to ask for the attention of these people, get your ducks in a row. If that means you have to go back and put in another 10 hours on that blog post, do it.

Remember how I mentioned Brian Dean sends 100 outreach emails for every post he writes? Well, those posts he’s promoting take 20 hours to create. When he’s sending his emails out, he’s notifying people about a world-class blog post.

Want to increase your chances even more? Try promoting a roundup post, or a “Top 50 People in X” as your first outreach email to a contact. That way you’ll be helping them promote themselves.

This is one of the best outreach emails I’ve gotten in months. I replied to it and asked for the research – which I got.

2) Pick your targets contacts carefully

Don’t send outreach emails to people who don’t have a proven interest in what you’re contacting them about. Otherwise, you’re just wasting their time and yours.

3) Know the work of the people you’re emailing

This next one takes a bit of time. You may want to set up a little spreadsheet to manage the information.

You’ve got to know your prospects well. I recommend stepping back from whatever deadline you’re on, and taking an entire day (or more) to create a master list of about 200 people you’d really like to partner with. If you’re an established marketer, you could include the biggest players in your industry. If you’re not, go after people with smaller audiences but whose content you like and who appear to be rising stars.

This list of 200 people isn’t just for promoting your content. Or for link building. It’s for stuff you might not be able to even imagine yet. But compile that list of 200. Then:

  • Make a Twitter list of their accounts, so you can easily find and retweet their content.
  • Add them to a Feedly collection so you can search their back posts, and stay up with their content.
  • Sign up for their email newsletters. Then create a folder specifically for those updates.
  • Follow them on all the major social platforms. If you can get them to accept a LinkedIn invite, all the better. Don’t abuse it.
  • Leave comments on their blog posts. If you can’t do 200 comments, try to leave at least 50. Comments are one of the best ways to get noticed and to get your outreach emails replied to. They were one of the tactics that helped Eugene Mota get an 80% response rate for his outreach emails and promotion work.
  • Review their book/s (if they’ve got a book). This can be even more effective than leaving comments on their blog.

All that is just the beginning of getting to know them. But even after all that, before you send an outreach email to them, add this step: Read at least five of their posts (and 10 or 15 is better). If they don’t have a blog, try spending at least 20 minutes on their site or their company site. Check what they’ve been posting in their social media feeds, too. – Read more

Want to Grow Your Email List? See How This Photographer Grew His List by 300 percent

My Post (5).pngLearn the 5 essential steps he took to grow his email list and pivot his business to an online format.

James Maher is a New York Photographer, a huge Knicks fan, and a lifelong New Yorker who got his driver’s license at 30 years old — as any true Manhattanite should. Maher never took the conventional route. His love of photography started with using Photoshop to make fake driver license IDs at the University of Madison with his college roommates.

Over time, he grew his business to offer an eclectic mix of products and services — including photography print sales, a portrait business, conducting workshops, creating online content, and authoring three books. Despite having a diverse business, COVID-19 still shut down his business along with the rest of New York.

He knew he had to transition some of his business online, so he took some time to look at short-term revenue options that could set him up for long-term growth. He began brainstorming how he could re-create traditional in-person experiences into new online opportunities.

In order to do so, he followed 5 essential steps to grow his email list and pivot his business to an online format.

The 5 essential steps to growing your list

Step 1: Search Engine Optimization (SEO)

SEO is a process of optimizing your website to get organic (or unpaid) traffic. Maher drives traffic by regularly providing unique, engaging, and free content on his site for people interested in learning about photography.

For example, he gives away a free New York travel photography guide on his website. This free guide is an essential part of Maher’s SEO and content marketing strategy.

New York Photographer's Travel Guide

“Email and SEO together are the two backbones of my business. It is a vital way to reach my fans. I don’t think I could have as diverse of a business without it,” said Maher.

He also guest blogs on other photography websites that link back to a sign up form on his website to help drive traffic.

Step 2: Unique sign up forms

Each piece of content on Maher’s website is downloadable when a user enters their email address. Maher uses different signup forms for the various pages of his website that hosts unique content. The sign up forms connect directly to a list in Maher’s AWeber account.

The New York Photographer's Travel Guide sign up form.

Step 3: Automated email series

Depending on the content users download, Maher sends more in-depth information in an automated email series, which allows him to share information and tips, build relationships with new subscribers, and promote paid products.

Automated email on an Introduction to Street Photography

Although each audience member will receive multiple emails in the sequence, Maher reminds them at the top of each email of the content they may have missed or that will be coming in a future email.

Each email includes thought-provoking images and step-by-step instructions for other photographers.

Email showing how to steps and thought-provoking images

“My email list was always vital and incredibly important to my business, but it’s even more important now because I have started to transition to more online content,” says Maher.

Step 4: Let analytics be your content compass

AWeber’s analytics help guide Maher determine the type of content he sends and when. “It gives me a lot of information about how my information is perceived, and if the content is engaging,” says Maher.

Maher reviews regularly both the open and the click-through rate on the content that he sends. Sending engaging content has allowed him to attract new audiences to his email list. – Read more

3 Powerful Ways to Build an Email List Without a Website

My Post (15).pngHow to build an email list without a website
  1. Kickstart your list with a killer landing page
  2. Attract subscribers with a giveaway
  3. Leverage other peoples’ audiences as a podcast guest

Tell me if this sounds familiar.

You have the perfect idea for a new product or service.

Scrambling for a notepad, you jot down some thoughts. The pain points you’re solving. A profile of your ideal customer. A few ideas for names.

Maybe you even buy a custom domain, because this idea is the one. The idea that’ll let you turn your creative skills into a sustainable money-making gig.

And then… Nothing happens.

Haste gives way to overwhelm, as you realize how much work you have ahead of you. Building a website, growing an email list, finding visitors… It’s easy to start feeling like your to-do list is so long, you’ll never reach the end.

But here’s the truth:

You don’t need a tremendous amount of traffic to start on your big dream.

You don’t even need a website.

These days, it’s easy to overcome procrastination and build a thriving email list with just a free landing page, an email service provider (like us!), and a few simple list-building strategies:

  1. Start small and kickstart your list before launching (or even building a website)
  2. Leverage other peoples’ audiences to turbocharge your list growth
  3. Attract visitors and entice them to subscribe with an irresistible offer

So stop letting procrastination get the best of you. Here are three simple strategies you can use today, with step by step instructions to help you build an email list without a website.

Strategy #1: Kickstart your list with a killer landing page (even before you launch)

When I launched my first online business selling curated gift boxes from local makers, I spent HOURS making the design pixel-perfect.

The problem?

All that time building the site was time I could have been growing my list. And, you know, making sales.

Sure, you’ll eventually need a website to help spread the word about your business and scale your audience. But right now, you can start gathering emails and collecting feedback from potential buyers with just a simple “coming soon” page, like this beautiful landing page from Bonnie of B is for Bonnie Studio:

Coming Soon example from B is for Bonnie Studio
An example of a coming soon landing page. Image via B is for Bonnie Studio

Launching your business with a simple landing page is a great way to kickstart your audience growth. A well-crafted coming soon page helps build anticipation and excitement, encouraging visitors to sign up for your mailing list so you can keep them up-to-date. Once they subscribe, you can email them to collect valuable feedback, helping validate your idea, and allowing subscribers to shape the final product.

Creating a coming soon page also helps you overcome procrastination and launch sooner. You can start growing your list and communicating with your audience without learning to code, wrangling clunky content management systems, or spending hours on copywriting. Less work means you can launch sooner.

In fact, coming soon pages work so well, they’re even used by large companies. Back in 2013, shaving brand Harry’s used a coming soon page to power their pre-launch referral campaign. Within one week before their ecommerce site went live, they gathered emails from nearly 100,000 people eager to learn more about their brand: – Read more

7 Cold Email Templates to Boost Your Outreach

My Post (3)There are many reasons why you might need to send a cold email as a marketer. The fact that it is so commonly used in B2B communications means that it is something that most of us simply cannot avoid doing at some stage in our careers — or while building our businesses.

That said, cold emailing often makes even the most hardened marketer or salesperson feel a little uncomfortable; there is something a little unnerving about reaching out to a total stranger who you have never communicated with in the past.

But it doesn’t have to be that way. Cold emailing is still an effective sales and marketing tactic when done right.

The problem is just that many don’t get it right. 

Cold email is an art. And you need to know how to get the most from the tactic for it to be effective, as well as to prevent uninterested recipients marking your mail as spam.

And let’s be clear on one point — cold emailing isn’t spam. Not when done properly.

Just because you have never communicated with someone in the past doesn’t mean that you can’t add value to them and that you don’t have something of value to offer them.

Yet all too often, cold communication is considered spam simply due to the number who don’t do it right.

In this guide, you will learn how to do cold emailing the right way, whether that is as a marketer or a salesperson, and walk away with a series of different templates that you can utilize for your own cold communication. Here is what this cold email guide will cover:

  • What Is Cold Emailing?
  • The Golden Rules of Crafting the Perfect Cold Email
  • Cold Email Templates that Convert
  • 1. Guest Post Outreach
  • 2. Pitching to The Press Outreach
  • 3. Resource Link Building Outreach
  • 4. Outreach Follow Up
  • 5. Influencer Collaboration
  • 6. Value-Add Sales Pitch
  • 7. Do Me a Favor Email
  • What Is Legal When Sending Cold Emails?

What Is Cold Emailing?

You are probably familiar with cold calling. You know, where a telemarketer or salesperson calls you up and tries to sell you something, get you to complete a survey, or something similar.

Once a lot more common than it is now, but there is a good chance you remember it well.

You can probably count on one hand the number of times when you actually took action from such a call. And those where you did were most likely calls that addressed a current need of yours or added some sort of value and gave you a reason to listen to what they had to say.

Remember this — it is all about adding value.

We will come back to this later.

Quite simply, cold emailing is when you reach out (by email) to someone who you have never had previous communication with. It is like cold calling but by email.

There are a number of reasons people send cold emails; here are some of the most common reasons:

  • Link building outreach (including guest posting, resource link building, and digital PR)
  • Sales prospecting
  • Influencer marketing
  • Seeking mentoring
  • Asking a favor from someone (appearing on your podcast, sharing tips for your round-up, etc.)

The most important thing to grasp when running a cold email campaign is how to do it, rather than why.

By understanding what drives success, what just frustrates recipients, and what pretty much guarantees that your email will be deleted without being read, you can tailor your emails accordingly.

The 7 Golden Rules of Crafting the Perfect Cold Email

While it would be wrong to say that there is only one right way to put together a cold email, there are definitely things that you need to make sure you consider.

Cold emailing isn’t an exact science, and that is the beauty of the tactic — there are best-practices you should adhere to and things that you need to make sure you avoid.

Choose Your Prospects Carefully

You should not be using a ‘spray and pray’ approach to any form of marketing, let alone cold emailing. Spray and pray is where your ‘strategy’ is to send as many emails as possible and hope that a small number stick and are responded to.

  • This is spam; it is not a marketing tactic, but a surefire way to damage your reputation.
  • It is also why cold emailing gets a bad name.

It is important to take the time to carefully build up a relevant list of prospects whose inclusion you can justify.

For every contact that you add to a prospecting list, you need to know why they should be there and how they would benefit from the content of your email.

This also gets you thinking about the tactic from their perspective, not yours.

How will they benefit from your email? Don’t focus on you.

Prioritize Getting Your Subject Line Right

If your subject line is weak, you can be sure your email will go straight to trash.

In fact, it is safe to say that your email’s subject line is the most important part of any cold email. If your subject line isn’t engaging, your email isn’t going to be opened and read.

And if your email isn’t being read, the recipient isn’t going to be taking any action.

Be sure to prioritize getting your subject line right. Avoid subject lines that sound spammy or look like a blatant sales attempt and focus on adding value.

Personalize Your Emails

No one wants to feel like they are receiving the same email as hundreds of others, especially when you are offering something deemed to be “exclusive.”

You need to make sure that you are personalizing your emails, at least to some degree.

There are a number of ways that you can do this, including segmenting your prospect list into tightly targeted groups who share the same problem or have a commonality between them.

At the very least, be sure to personalize by name and their business or publication, as well as showcasing why you believe they could benefit from what you have to offer.

Introduce Yourself Properly

The whole concept of cold emailing means that your recipients don’t know who you are. They have had no prior communication with you, so it is important that you properly introduce yourself.

  • Why should someone listen to what you have to say?
  • What is your experience, and how does that relate to their current pain points or frustrations?
  • Why should they trust you?

At this stage, you are a total stranger, so you need to break the ice and build trust quickly. But this is harder to do than it sounds. Building trust, at least partially, by email, isn’t easy.

One of the most effective ways that you can do this is by including social proof and giving the recipient something they can connect with, whether that’s namedropping a common connection, showcasing recent social engagements, or even press mentions.

The more you can do to build trust early on in your email, the better your success rate will be.

Identify and Demonstrate a Pain Point

Unless you can create a hook that encourages the recipient to read your email right through, you will lose them. – Read more

3 Common Reasons Your Emails Land in the Spam Folder

My Post (12)And simple ways to avoid these preventable mistakes.

No one wants their emails to wind up in the spam folder.

But did you know some of the most common reasons emails go to spam are also the most preventable?

AWeber’s CEO and Founder Tom Kulzer joined The Hustle & Flowchart podcast to share his top tips for entrepreneurs — including how to dodge the spam folder and improve your email deliverability.

Here are his top 3 tips:

1. Encourage interaction and engagement. 

Have human conversations over email. Start a conversation with your subscribers by encouraging them to reply with their thoughts about a question or with feedback.

“Have a genuine reason for your audience to reply to your email. And make sure that if they do reply, you don’t send a canned response. Engage with people — they’re people,” said Kulzer.

Plus, Kulzer cautions that lack of engagement over time can indicate to internet service providers — like Yahoo!, Gmail, or Outlook — that your audience isn’t interested in your content.

“While you might have your audience’s permission to email them, they may not have opened a message from you in a while. The longer your contacts go without engaging with your emails, the more likely it is to have an impact on whether internet service providers deliver your messages to the spam folder.”

Running a re-engagement campaign will let you get a sense of who is truly interested in keeping in touch — and who’s not. Look at your stats, and clear your list if they’re truly not active subscribers.

2. Never use link shorteners. 

There’s no reason to use link shortener services in emails.

Tom explains, “Many people use link shorteners to make the link look cleaner in an email. But if you have a visible URL in your emails — shortened or not — email service providers are going to rewrite the link behind the scenes so that the sender can track click through rates.

This rewritten link and the redirect can be a sign that the message is fraudulent and is more likely to be sent to spam.”

An easy fix? Link words in your email, rather than including the full link address or using link shorteners. Use language such as ‘click here to contact customer support,’ or ‘read more here.’ Not only will it help you avoid the spam folder, it will look better, too.

3. Set expectations before people subscribe. 

On your email sign up form, tell people exactly what they’ll receive as subscribers before they join your list. – Read more

How to Improve Email Deliverability and Reach the Email Inbox

My Post (11)Want to improve email deliverability and get even more out of your campaigns? Or maybe you’re experiencing deliverability problems and would like to make sure your offer finally reaches your customers’ inboxes? Whatever the situation you’re in, this article will come in handy.

Below, you’ll find 17 tactics to help you improve email deliverabilitysender reputation, and email engagement.

Before we dive in, if you’d like to catch up on some of the topics we’ll cover here, start with these three articles:

  • Beginners guide to email marketing
  • Why emails go to spam and what you can do about it
  • Email marketing best practices for 2020

Let’s begin.

TABLE OF CONTENTS

1. Evaluate your situation

Before you do anything else, it’s best to start by analyzing the situation you’re in. Based on this analysis, you’ll get to decide what you want to do next.

Begin by checking your deliverability, and evaluating your list quality and the results of your last few campaigns.

After reviewing these areas, you should know:

  • If you’re listed on any of the major blacklists
  • If your authentication (SPF, DKIM, DMARC) is set up properly
  • How engaged your contacts are
  • What percentage of your contacts are inactive
  • What percentage of your contacts unsubscribe or mark your emails as spam
  • How your results compare to the email industry benchmarks

We’ll refer to these areas later on in this article, so make a note of your answers.

2. Get your IP removed from email blacklists

If you’ve found your IP or mailing domain listed on any of the major blacklists (you can check that using reputation management tools like MxToolbox), you can contact the list admin. Ask them for help and advice on how you can improve your mailing practices, and often they’ll be glad to provide you with additional guidance.

Whatever the outcome, there’s usually a reason why you’ve been blacklisted. If you don’t change your processes and how you run your email campaigns, you may end up on that list again. So, keep reading this post and treat this step as a short-term solution.

Example of IP blacklist check report created with MxToolbox.
Example of IP blacklist check report created with MxToolbox.

3. Create a unique brand identity

Having a strong and unique brand identity can help you increase your recipients’ engagement with your emails. And since engagement is an important element of email deliverability, let’s look at ways how you can improve your brand identity:

  • Use your own custom domain to send your email campaigns (as opposed to free email domains like Gmail)
  • Use consistent Email fields (From, Name, and Address) across all your campaigns
  • Use the same design across all your marketing channels (color scheme, fonts, graphics)
  • Use Brand Indicators for Message Identification (BIMI) and add your brand’s logo to your emails
By implementing BIMI, your brand logo could be shown next to your emails. Source: Agari
By implementing BIMI, your brand logo could be shown next to your emails. 

4. Make sure your emails are authenticated properly

Another thing that often causes email deliverability issues – and can be easily fixed – is related to authentication.

Internet Service Providers (ISPs) like Gmail our Outlook may filter out or reject your emails if they seem suspicious.

This is related to who you are, how you’re sending your emails and what’s inside them. For now, we’ll only look at the first two factors. – Read more

How Email Drove 50% of New Sales for this Entrepreneur’s New Virtual Product

My Post (9)6 pivots that will help you grow your email list and make it even more valuable.

EastVille Comedy Club is the only bonafide comedy club in Brooklyn, New York. They had their most profitable month to date until COVID-19 closed all non-essential businesses.

Standup comedy is unlike other entertainment. Comedians need to interact with their audience for standup to work. It can’t be a one-way conversation or presented without audience participation. So simply moving to online comedy shows wasn’t an option.

Despite this, owner Marko Elgart found a way to pivot his business to create a new entertainment format with Comics Quarantined.

Learn the 6 ways he pivoted his business to give his customers an entirely new and unique experience while providing a revenue stream that saved his business.

6 ways to pivot your business to create a new revenue stream using email

You don’t need to dramatically change your products and services to pivot your strategy during COVID-19.  Instead, when you pivot, re-imagine your existing assets and talents to discover additional opportunities to grow your business. A pivot can be one main shift in your business or a few different changes that reframe the product you offer and how you market it to your customers.

Below are the 6 ways EastVille Comedy Club pivoted their business to create an additional revenue stream.

1. Consider how else your business can solve your customers problems.

After New York state closed all of the comedy clubs, Elgart saw a video of a comedian performing standup in an empty comedy club. The performance lacked one of the most important elements of standup — audience interaction. But it did give Elgart and an idea on how he could pivot his business.

Elgart created Comics Quarantined — a daily, live, interactive event. Two or three comics virtually interact with each other through Zoom. Comedians can see each other and the audience if they choose to turn their camera on on their computer or phone. The audience can interact with the comedians through chat. Comics Quarantined is always live and never pre-recorded to keep the experience authentic.

“It’s a very personal kind of connection that you normally wouldn’t ever be able to get. So it’s pretty cool. It’s a behind the scenes look into the comedy business. Giving people the socialization that social distancing has taken away,” says Elgart.

Question to ask yourself: Can you deliver your product or service electronically through an app, virtual tool, or streaming service?

2. Explore how you can expand using email to communicate with your customers.

Elgart’s email list became even more valuable now that his customer’s physical location is no longer an obstacle for connecting with his audience. Standup Comedy shows performed at his physical club in Brooklyn were primarily only of interest for his audience that was planning on visiting or living in Brooklyn.  He can now utilize his entire list for the first time since he launched his business. The audience’s geographic location is no longer an issue. – Read more

How to Build an Email List from Scratch (A Step-By-Step Guide)

My Post (6).pngIf you’ve already got your first online store or landing page promotion set up, the next step is to get it in front of an audience. Because unfortunately, most people won’t just find you by random happenstance. (“If you build it, they will come,” doesn’t apply to online marketing. Sorry Kevin Costner fans.) The next step of the game—and the most effective way to grow your online business—is to build an email list of interested prospects.

This can seem like a daunting task, especially if you’re starting with nadda single person in your database. But it doesn’t have to take years to get a sizable number of subscribers. There are some easy steps you can take today to grow your email list much faster.

Despite what you may have heard from some of the marketing Nostrdramuses over the years, “email is most definitely not dead.” (Seriously, an article like this one has popped up every year since 2007. It’s been over a decade—maybe we should all stop planning the funeral?) The truth is that email is still one of the best ways to reach customers online, especially if you’re a small business. And it delivers some of the best ROI out of all the marketing channels out there.

Unlike SEO (which can be competitive and complex), social media (which can be wildly inconsistent), and online advertising (which can cost mucho money), email is practically made for marketers. It’s straightforward, predictable, affordable, and easy to use. And with email, you can build relationships that turn one-off customers into repeat business.

But first—you need to start building that email list. So let’s get started.

Step 1. Get an Email Marketing Tool

Before you start building your list, you’re going to want to sign up for an email marketing tool like ActiveCampaignCampaign Monitor, or Mailchimp. These are some of the most popular pieces of software for not only building and sending emails to your customers, but also collecting and organizing your email list. (Because trust me… you’re not gonna want to keep track of all this on an Excel spreadsheet.) The initial costs for these tools are very low—and all of them offer free plans or trials that make it easy to get started.

Once you’ve chosen a tool, you’ll want to familiarize yourself with how it works. Each platform is slightly different, but some of the first steps you’ll want to take include…

Read more

 

30 + Automated Email Responses You Should Send Today

My Post (10).pngEmail automation has become an essential part of any effective marketing campaign. With automated emails you’re able to build lasting, personalized relationships with your customers, sell your products more often, and grow your business faster than ever.

The good news is you don’t need a big marketing budget to effectively use marketing automation software and take full advantage of email automation. In this article, we’ll talk about several topics, including what is email automation and what are the most popular automated email responses you should be sending.

If you’re in a hurry, feel free to use the table of contents below to jump to the section that you find most interesting.

What is email automation?

Email automation is an email marketing feature that allows you to send emails as a sequence, with specific time intervals in between them. Just like you set up your out-of-office messages, you can send your email marketing campaigns automatically. You would use this approach, for example, if you wanted to send an email course where each message would comprise an individual lesson. Marketers often call these drip campaigns or follow-up sequences.

How does email automation work?

To send automated email campaigns, you’ll need either an email automation or a marketing automation platform. Whichever tool you use, the logic remains the same.

Before anyone can start receiving your messages, first you have to specify a set of conditions and put them into a workflow. Think of it as a scenario — when a subscriber meets the conditions you’ve specified in the scenario (e.g., they’ve filled out your newsletter signup form), it triggers the system to send out your email.

The good news is that when you set up your workflow and hit publish — you’re done! From that point forward every time your customer meets a specific condition, they will get your automatic email. In this way, email automation is like sending a personalized message for your customers without having to write one every single time.

Also, many automation tools offer prebuilt marketing automation templates you can use immediately. The video below shows you how the workflow templates work in GetResponse.

Benefits of email automation

Here are the five main advantages of using email automation.

  • It saves times

According to the data from the Email Marketing & Marketing Automation

Excellence 2018 report, the most impactful benefit of email automation is its ability to save you time.

Imagine that you have to manually send a welcome email every time a new person signs up to your list. By putting this kind of communication on autopilot, you’re saving a tremendous amount of time that you can allocate to other areas of your business.

  • It makes your marketing campaigns scalable

Thanks to email automation, you’re able to scale your marketing campaigns more effectively.

The amount of time you save increases with how many automated campaigns you deploy, and how many people enter your workflows.

Equally, no matter how many people receive your automated email responses, it doesn’t change how much time you have to spend to set them up.

  • It lets you personalize your customers’ experiences

Although some automated emails may feel robotic, using email automation is one of the best ways to make your communication more personalized and engaging.

That’s one of the main reasons why automated (or triggered) emails get much higher engagement rates than what you would see for standard email campaigns.

The chart below comes from the Email Marketing Benchmarks Report and shows the comparison of the average engagement rates generated by each message type. – Read more

Email Drip Campaign Guide with 5 Examples

My Post (5).pngYou’ve probably read a lot of case studies about people increasing subscribers and sign ups using email marketing. If you’ve tried to copy their tactics and failed, don’t feel dispirited. In most cases that success you read about in a 1,000-word blog post didn’t happen overnight.

Editor’s note: This post was originally published in March 2019 and has been updated for comprehensiveness.

Most marketers put years of work into learning the trade. That’s because there’s a lot to learn. But, the basics of email marketing are remarkably simple.

Today I’m going to run you through some of the most important things I’ve learned about increasing your subscribers with an email drip campaign and how to generate sales using email sequences.

Here’s a quick overview of what I’ll be covering in this article:

  1. Why run email drip campaigns
  2. How to create a drip email campaign
  3. How many emails should be in an email drip campaign
  4. 5 email drip campaign examples

I suggest you bookmark this guide. You’ll want to refer to these email sequences in the last section on a regular basis.

What is an email drip campaign?

An email drip campaign, sometimes called an autoresponder cycle, is a sequence of emails that are sent to a potential subscriber over a period of days. These email sequences are automated ‘set and forget’ campaigns. Common examples of automated email drip campaigns include the welcome email sequence and the cart abandonment sequence. Here are over 30 other ways you can use email automation.

An email drip campaign can be as complex or as simple as you want to make it. A classic email welcome campaign, for example, would have three emails. These emails are sent one after the other on consecutive days.

It would look a bit like this.

a simple drip campaign automation sequence.

Email drip campaigns can be a lot more complicated. They often include action-based tracking – so you send people different messages depending on what they do. For example, someone who doesn’t open an email might be sent a different series of messages to a person who did.

Below is a template example of an email campaign for a webinar on GetResponse.

email marketing automation cycle for a webinar.

You can see there are a lot more stages to this sequence.

Marketers use email drip campaigns because multiple messages are more effective at generating a result than sending a single email. A good example of this is a cart abandonment email. A study found that people who send three cart abandonment emails generate 69% more orders than those who don’t.

That’s a lot of extra sales…

It’s not just the frequency of the messages that gets such results, though. A good email drip campaign is effective because the person creating the campaign thought through all of the reasons why a person should click on a link. They then dealt with those issues one at a time through the campaign. – Read more