Why are my open rates dropping?

If you see a sudden and dramatic drop in your open rates, don’t panic.

There could be an easily fixable solution behind those scary numbers. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success.

Nevertheless, lower open rates could signify a larger issue, whether it’s your marketing strategy or something as simple as an HTML error. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.

Once you’ve answered a few key questions, you can start figuring out what’s causing the problem and stop an email catastrophe in its tracks. Or, better yet, figure out which issues are actual catastrophes, and which aren’t. – Read more

#EmailMarketing

How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Email is still the most effective tool at any digital marketer’s disposal:

  • Emails have the highest return on investment (Constant Contact).
  • Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
  • 60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).

I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.

Set up a separate domain

A lot of outreach campaigns get this first (and fundamental) step wrong. Outreach campaigns are often sent from a free domain like Gmail and Yahoo or the company’s main domain name.

Free email domains look unprofessional and spammy. Plus, “free” comes at a cost: You cannot control your access to it. A complaint or suspicious activity could lead to a free domain owner deleting the account. It also can make third-party tools that follow DMARC protocols inaccessible.

Using your company’s main domain can be a risk for other reasons. If your marketing emails are marked or reported as spam, your company’s internal emails can be affected too.

This guide outlines how to set up a custom email address using your hosting provider or Google’s Workspace (formerly G Suite). – Read more

#EmailMarketing

9 Proven Landing Page Best Practices to Get More Conversions

Following these landing page best practices is the key to a high converting landing page.

You sit down at your desk fired up and ready to create a killer landing page. No doubt, this page is the thing that will make your email list sprout faster than flowers in May.

You stare at a blank canvas, willing the words flow through your keyboard.

But all you see is a blank screen.

You know a landing page can be a powerful marketing tool for your business or side hustle, but getting started from scratch can feel daunting. 

Thankfully, having some tried-and-true landing page best practices to follow will help you overcome the blank screen to create a landing page that converts visitors to subscribers without hesitation.

Read on for 9 tips, tricks and landing page best practices to help you create a high-converting landing page.

1 – Write a benefit-focused headline 

A headline is the first thing a visitor sees, so you need to make sure it grabs their attention from the get go. The value you offer needs to be immediately clear — after all, visitors need to know what’s in it for them if they’re going to sign up or buy from you. 

In fact, a great headline could be the difference between your visitors reading on or exiting your page. 

Approximately 80% of your visitors will read your headline, but only 20% will read the rest.

Our advice? Spend more time writing your headline than you do the rest of your page. Test different headlines to see which works best.

Check out the example below from JB Fit. See how she uses a benefit-driven headline to draw people in. – Read more

#EmailMarketing #LandingPages


14 Ways to Drive Traffic to Your Website’s Landing Pages

OK, so you just poured hours worth of work and creativity into publishing the most amazing landing page ever.

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you).

You sit back and wait for the leads to flow in—but no one’s visiting.

Too many marketers and entrepreneurs miss the mark by thinking one creative asset is enough to cut through the noise of the internet and attract their ideal customers’ attention.

You need to mix up your marketing and put that content to work

On any given day, Google registers an average of 3.5 billion searches. Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product.

Understanding where your audience is online and how they engage with your content is critical to setting yourself up for success. When you can confidently identify these traffic sources, you can double down on the messaging to promote your landing page via the appropriate digital channels.

See where we’re going here?

This guide will share 14 different ways to start driving traffic to any page on your website, conversion-focused landing pages included. We’ll break down specific traffic-generating methods across advertisingsocial mediaSEO, and email marketing. – Read more

#EmailMarketing

How to Make Your Emails More Interactive

Creating a successful website that brings in traffic can be tricky at times. However, it is completely doable, especially in 2021. There are so many opportunities that are yet to be explored.

As much as you can make a high-traffic website through a standard process of blogging and gaining traffic, there are some things you can do to eek out performance for such a website. After creating a 0-million visits/month website within 3 years, here are my picks of what to use and add to you blogging career to help take the breaks off any website.

Have a Trello Board

A Trello board is a must.

A Trello board is a board that you can use to add ideas and ‘cards’ to it. For websites, this could be:

  • Article ideas
  • Web development ideas
  • New projects
  • etc.

A Trello board is basically what is known as a sprint board, which is part of the AGILE methodology for project management. AGILE methodology is extremely good for tech companies, and those wanting to stay flexible and are able to do work in small chunks – for this reason, it is a great addition for websites to use Trello boards.

Use SEMRush/Ahref/Moz

You could create great ideas naturally with your own nogging. However, what you can do is turbo-charge your ideas with the added power of a search engine marketing tool.

What this does is help you determine what are your best ideas, potential opportunities, and so much more.

In actual fact, I think it is an absolute necessity, of everything on this list, that you get a subscription to SEMRush, Ahref, or Moz.

Crawl using the likes of Screaming Frog

Crawling a website for errors is a good form of maintaining the health of your website for search engines. Most notable, I look for 4xx and 5xx in particular, especially for external links too (as if you link to a page that is now 404, it reduces the UX of your site). – Read more

#EmailMarketing

Emails Going to Spam? 12 Reasons Why That Happens and What You Can Do About It

Are you worried that your emails won’t reach your customers’ inbox? That your bottom line will get a hit because of how spam filters evaluate your messages? Or perhaps you’re already seeing that your emails go to spam instead of the inbox and you’re looking for help?

If any of these made you nod, then don’t worry. We’ve got you covered! In this article, we’re not only going to tackle the main question – why do emails go to spam? – but also we’re going to offer solutions that’ll help you improve your inbox placement rate.

Best of all, you’ll be able to fix most of the issues listed here all by yourself as they’re related to things like how you’re building and managing your email list or constructing your email templates. Only a few will require some additional help from your email marketing software provider.

So without further ado, here are the 12 reasons why some emails go to spam and what you can do to prevent them from doing so in the future.

12 reasons why emails go to spam and what you can do about it

What the dreaded spam folder looks like for a Gmail user.
What the dreaded spam folder looks like for a Gmail user.

1. You don’t have the permission to contact your recipients

Although email marketing has always been permission-based, the regulations and the definition of “consent” often varies across different countries.

Because of these differences, you’d often hear about marketers who downloaded an email list from the Internet or bought it from another company, and then thought it’s OK to send them marketing emails as long as you give them the option to unsubscribe. However, that’s no longer enough.

Regulations like the Canada Anti-Spam Legislation (CASL)EU General Data Protection Regulation (GDPR), and California Consumer Privacy Act (CCPA) have become stricter about how email marketers handle customer personal information. They’re clear that it’s not enough to offer your email subscribers a way out.

So before you start sending your email campaigns, you should always make sure that you have permission to do so. If you neglect that, you’re not only risking that your emails will be going to spam, but you could also be liable to a fine.

That’s why if:

  • you’re still filling your email campaigns with contacts from Outlook, Gmail, LinkedIn, or any other place where you’ve interacted with people,
  • you’re an ecommerce business automatically adding people to your list from the checkout page,
  • you’re using a pre-checked newsletter consent checkbox in your web form,
  • you’re using co-registration or co-sponsored affiliate data with no explicit consent, 
  • buying or downloading email lists from the ‘reputable sites’…

…you should stop right now.

There are plenty of perfectly good email list building methods out there you could try. For starters, here’s the list of best ways how you can build an email list from scratch.

And if you’re unsure whether it’s OK to contact some of the people who’re already in your database, consider running a reconfirmation campaign. By sending an email that’s going to ask your audience explicitly if they want to stay on your list, you can be sure that only those who’re still interested in your offer will remain on the list.

Not sure what these look like? Here’s one example we’ve received when GDPR came into force: – Read more

#EmailMarketing

6 Reasons Email Marketing Is Still Relevant in 2021

With technology becoming increasingly digital and with changes in consumer attitudes and behaviour, we thought we’d take a fresh look at the benefits of email marketing for driving business to websites. In doing so, our analysis of the latest research shows that, as a marketing medium, it remains highly relevant. Here’s what we discovered.

1. The furthest reach of all channels

While social media has billions of active users, its marketing reach is still smaller than that of email. More people have email accounts than social media accounts and make more use of them. At present, there are 3.8 billion social media users and 4.1 billion email users.

2. Email marketing still generates the highest ROI

Email marketing has held the ROI top spot for quite some time and has yet to be surpassed by other forms of marketing. In fact, the latest data shows that the rate of return has increased in recent years, up from £32 for every £1 spent in 2017 to £42 for every £1 spent today. Almost three-quarters of online businesses believe email provides ROI which is either good or excellent.

3. Email boosts sales

The ultimate aim of email marketing is to increase revenue and there is much evidence that emails boost sales. While a quarter of social media users will click on an ad, only 30% of those report buying a product they have clicked on in the last month. That figure rises to 60% for email marketing. In the US, it is estimated that over 80% of consumers will buy as a result of seeing a product in an email, especially when it comes with a special offer.

4. Email drives customer retention

The increasing use of personalisation has made email the ideal channel for sending product recommendations and targeted special offers. Over 90% of users prefer companies who send emails that remember their preferences, interests and shopping habits and which provide relevant personal recommendations. This, in turn, has led email to drive customer retention, with 80% of businesses now using it as the primary channel on which to focus customer retention campaigns.

Importantly, sending email that engages customers is key to retaining millennial and Gen Z customers. Three-quarters of these users are likely to maintain brand engagement when they receive emails that have content they consider having value. This includes emails that arrive at the right time and which allow consumers to make bookings, watch videos, vote in polls or follow their favourite brands on social media. – Read more

#EmailMarketing

10 common email marketing mistakes

10 common email marketing mistakes

To emoji or not to emoji? Can sending a test email actually harm deliverability? Is my title too vague? Too specific?

Email marketing is an artform and mastering it takes more than a quick how-to. But even if you’re a pro at emails, you may be making minor mistakes that can have a major impact on deliverability.

In this episode, we’re walking through 10 common email marketing mistakes to avoid, plus, a few bonus tips and tricks for prime deliverability. We also mention a few big brands that miss the mark.

Main takeaways

  1. Your “friendly from,” or sent from email address should be a name your subscribers recognize.
  2. Don’t use too many emojis in your subject line. Emojis can look cheap and spammy.
  3. Don’t type out a full URL. Instead, add a link to a click here button.
  4. Don’t send too many emails in a short period. This leads to subscriber burnout.
  5. Proofread your emails before sending them.
  6. If you’re setting up a DMARC, make sure you’re doing it correctly.
  7. Clean out your list regularly. Otherwise, you’ll keep emailing cold subscribers which harms your deliverability.
  8. Think about your needs and carefully choose one ESP. Don’t bounce from one ESP to the next.
  9. Don’t put so much content and imagery in an email. The email may get cut off.
  10. Use a double opt-in! Otherwise, you’re bound to have subscribers on your list who didn’t mean to subscribe. That’s a fast-pass for complaints and cold subscribers.

Email Deliverability Tips to Get Your Message to the Inbox

Email Deliverability Tips to Get Your Message to the Inbox

To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal.

If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.

Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. 

Why email deliverability is a big deal

Reason #1: You want people to read your emails.

I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability. 

Unless you pay careful attention to the things that impact your deliverability, the basic goal of getting people to read your emails becomes extremely difficult to attain.

Plus, focusing your attention on email deliverability will help you achieve better open and click rates.

Reason #2: You don’t want to be labeled a “spammer.”

If people mark your messages as spam, that might cause your deliverability to take a dip. When you receive a spam complaint, future emails might end up in the spam folder, too.

Not sure if you’re sending spam? Here’s a telltale sign: you send email content that doesn’t align with what your subscribers expect to receive from you. Or, the majority of your email content is too promotional.

To avoid sending spam, set clear expectations for your subscribers about the email content you send. Then, deliver on that promise.

So, what should you do in order to reach the inbox? Follow some key email deliverability best practices. – Read more

#Emailmarketing

Email Lead Generation: 6 Techniques To Get More Leads Fast

It’s not really up for debate.

Email is the single best platform for generating leads, nurturing customers, and making consistent sales.

I know… THE best? Really?

That’s a big claim.

But it’s backed by some big data.

According to Email Mastery, email has an ROI that pays back $40 for every $1 spent. Compare that to other marketing channels, like SEO, display ads, catalogs, keyword ads, etc…

return on investment statistics on different digital promotional channels

The winner is pretty clear.

But that’s not the only evidence of email marketing’s prowess.

More than half of people check email in the morning before they even check text messages, phone calls, or social media. And in 2019, there were 3.9 billion active email users, compared to just 1 billion Instagram users or 330 million Twitter users.

More importantly, email is a marketing channel that you own.

You can message them whenever you want, as often as you want, and you can direct them to any landing page you want.

different types of traffic illustration

In fact, many email marketers believe strongly in the $1-per-subscriber rule, which states that you can make an average of about $1 per subscriber per month.

Growing your email list, then, should be a top priority.

But how do you generate email leads consistently?

Well, doing so is actually pretty systematic (it doesn’t require much creativity). You can just follow the below techniques.

But first, let’s take a look at some inspiring examples of effective email lead generation.

3 Inspiring Examples of Effective Email Lead Generation

We can talk about how to generate email leads until we’re blue in the face.

But until we look at real examples, it’s all just hypothetical 🙂

So I reached out to a few friends with awesome email lead-gen strategies, took screenshots of their landing pages, and asked them to share their conversion rates.

(They did!)

To start, let’s take a look at one of our most successful ClickFunnels webinars of the last 12 months.

(We love using webinars to generate leads!)

lead capturing landing page screenshot

With this webinar, we’re attracting email leads with a simple promise — to reveal the biggest differences between the 1% of ClickFunnels members who’ve joined our Two Comma Club and the 99% who haven’t.

Naturally, that’s appealing to online entrepreneurs.

And the conversion rate speaks for itself, averaging 30% over the last 12 months.

landing page opt in and pageview statistics

In fact, we didn’t run the variation you see in the above screenshot for very long because it only had a 10.87% conversion rate.

Here’s what the variation looked like…

lead capturing landing page screenshot

What’s the difference?

Well, the only significant difference is that we added a countdown timer to the higher-performing page.

Pretty crazy that a bit of urgency can increase the conversion rate from 10% to 30%, huh?

But webinars aren’t the only way to generate email leads.

Jacob McMillen, a freelance writing coach, offers a free course as his “bribe to subscribe”.

jacob mcmillan's site homepage screenshot

And he’s getting a conversion rate of 5.69%, which is solid for a website homepage. In fact, this page has had more than 41,000 visitors (mostly through SEO) and converted 2,345 of those into email subscribers.

email subscription and conversion statistics

The more lead magnets you examine, the more you’ll realize that the most successful ones offer to solve the target market’s most immediate problem… for free.

In the ClickFunnels example, that’s giving ambitious entrepreneurs a proven blueprint to growing a 7-figure business.

For Jacob McMillen, that means giving his audience a free crash course to grow their freelancing business to $15,000 per month.

And for Email Mastery, it’s offering marketers a free 7-day course to master email marketing. – Read more