A Beginner’s Guide to Shopping Ads

My Post - 2019-04-11T144601.280.jpgIf you work in ecommerce paid search, then having a working knowledge of Shopping Ads is essential for keeping up with the competition.

This chapter is for the purpose of giving you that working knowledge, and we’re going to do that by focusing on these three components to Shopping Ads:

  • Feed Setup & Management
  • Campaign Setup
  • Ongoing Optimizations

Feed Setup & Management

Because Shopping Ads are automated based on data you send to the engines, shopping feeds are crucial to success in Shopping Ads.

For feeds to work as needed, you need to send the feed with a feed provider (or do it yourself) to Google/Bing Merchant Center, after which you need to link those to the engines so you can actually advertise them.

What are you actually doing in Google Merchant Center?

You are sending your product data to make a feed according to specifications (make sure you get required fields completed, and add as many recommended fields as possible): – Read more

16 Ecommerce Trends That Will Drive Sales in 2019

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Ecommerce is changing. Mobile conversions continue to be on the rise—mobile saw sales increase by 55 percent in 2018, and Forrester predicts that by 2022, smartphones will account for $175.4bn USD in retail sales.

Customer expectations are growing at the same time: 38 percent of shoppers now expect high street businesses to offer same-day delivery.

Other ecommerce trends are very much in line with the web design trends that are pushing the industry forward this year. Progressive web apps, for example, use advanced technologies to bring the speed and features of a mobile app to a mobile website, even allowing for shopping platforms to be accessible offline, points out fashion and beauty ecommerce specialist Mari Corella.

“The key benefit to retailers is that they no longer have to choose between investing in their mobile sites or their apps,” she explains. “Some retailers may even drop their mobile apps entirely in favor of a PWA.” – Read more

11 Ecommerce Growth Tactics

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2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior.

Search engines and easy access to customers have only become more competitive, making it even more essential for businesses to be aware of how they measure up.

To help you assess where your business stands and uncover every single tactic you can use to give yourself an edge, SEMrush collected and analyzed data from more than 8,000 ecommerce sites, the Hallam Agency shared detailed insights from their experience with ecommerce clients, and we rounded up advice from 9 influential ecommerce experts from all across the world.

In this post, we have combined our data on the most successful tactics so you can improve your online marketing strategies as we move forward into the new year. – Read More

How (and When) to Hire An Ecommerce Expert to Level Up Your Business

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One of the most unexpectedly instructive memes out there today is “You have the same 24 hours in a day as Beyoncé.”

It’s easy to look at it as an entrepreneur, drowning in tasks and to-do lists, and feel overwhelmed, or inspired, or even just irked. But there’s a valuable hidden lesson there that most people overlook: Beyoncé spends those 24 hours doing what only Beyoncé can do. – Read

5 Tips Marketers Can Learn From Seemingly Elusive Luxury Brands

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Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to achieve and deliver on the best of the best, the definition of luxury is always changing, shaped by and shifting to meet consumer sentiment and behaviour. Today, new defining criteria of luxury are emerging based on shifts in the scarcity of certain experiences and new priorities in consumer demand. Brands are able to charge a premium for privacy, security and anonymity—all characteristics of luxury experiences born in response to consumer demand in the age of big data. – Read

2017’s Top 5 Online Payment Systems

Online shopping is booming, of that there is no doubt. It’s reported that 87% of UK consumers have bought at least one product online in the past 12 months [1], with just over half of all online payments made on a mobile device [2]. With this being the case it’s becoming more vital than ever that hotels, venues and other hospitality businesses which sell products or services online, are using quality payment processing systems.

The following article outlines five of the best ranked online payment processing systems available today. For more advice on which platform offers the best features for your business speak to LeadDigital, contact us today.

Stripe

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As stated on their website, Stripe is very much a payment platform designed for developers. Their robust API allows for easy integrations with minimal code writing, whilst also supporting the latest ecommerce developments, such as social selling on Twitter. Stripe can accept 135+ currencies and all major credit & debit cards.

Pricing: 1.4% + 20p per transaction for European cards, 2.9% + 20p for non-EU cards for ‘pay as you go’. Enterprise edition also available upon request.

PayPal

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As the World’s #1 online payment processing service, we couldn’t exactly miss PayPal off this list – with 197 million active customer accounts, 15 million merchants and over 4.9 billion payments being processed yearly [3]! Its popularly is partially down to how long PayPal has been established, but also how friendly the platform is for its users. They offer a feature rich service that integrates with virtually all online shopping carts, working across all devices.

Pricing: From 3.4% + 20p to 1.9% + 20p per transaction when adding to an existing checkout. Fixed monthly charges when selling through PayPal, based on sales volume.

Amazon Pay

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In 2016 Amazon reported 310 million active customers worldwide [4]. Amazon Pay enables ecommerce businesses to utilise the information held on each Amazon customer, so as to conveniently and securely, speed up payment processing online. The experience for consumers is similar to buying on Amazon, helping maintain trust in transactional security. This is also beneficial to merchants, as a method to validate buyers and prevent fraudulent transactions.

Pricing: 3.4% + 20p to 1.4% + 20p for UK payment processing based on transaction volumes. An additional charge of up-to 1.5% can apply for payments issued outside of the UK.

Authorize.Net

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Authorize.Net have been in the online payments marketplace since 1996, and with over 440,000 merchant customers today, they are often considered the most widely adopted payment platform available. Advanced features like automated recurring billing and their fraud detection suite help Authorize.Net stand out, as does their award winning customer support.

Pricing: 2.49% + 15p per transaction with a monthly fee of £19, all additional services included free of charge.

WooCommerce

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If you’re a WordPress user then you should serious consider WooCommerce – as it’s an ecommerce platform designed specifically for WordPress. They power over 28% of all online stores [5] and have created a range of features that enable tight integration with WordPress, alongside over 300 free and paid extensions! Beyond this they offer secure and trusted payment gateways, and even support businesses with marketing through coupons and reviews.

Pricing: Free model with additional WooCommerce extensions available at varying costs depending on your businesses requirements.

What About Mobile Payments?

Whilst all of the above systems provide features for mobile payment processing, there are some companies who are simply experts on the subject. A few examples of these include SquareQuickBooks GoPayment from Intuit and Google’s own Google Wallet (popular for Android users).

If you’re still not certain which payment processing platform offers the best tools for your hospitality brand, then speak with an expert at LeadDigital. We have a long history of supporting businesses in their ecommerce activities, so know the best ways to get the most from services available!

 

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References

[1] https://www.gurufocus.com/news/492058/uk-online-shopping-and-ecommerce-statistics-for-2017
[2] https://www.gurufocus.com/news/492058/uk-online-shopping-and-ecommerce-statistics-for-2017
[3] http://expandedramblings.com/index.php/paypal-statistics/
[4] https://www.statista.com/statistics/476196/number-of-active-amazon-customer-accounts-quarter/
[5] https://woocommerce.com/