How To Sell Online – 5 Tips To Start Selling Successfully

You see all these people making money online.

They have nice houses, go to the best restaurants, travel around the world. And their pictures on Instagram make everyone envious.

You want your piece of the pie as well. “If they can do it, why can’t I?’ you think. And you are right. You can make money online and live the life that you always wanted.

But the truth is that most people who try to make money online fail. Why?

Because they don’t know what they are doing.

No need to worry, though. We’ve got your back.

Today we will show you how to successfully sell online.

Here’s what we are going to discuss:

  • What is the best way to sell products online?
  • How to start selling online?
  • Top 5 tips for selling online.

Ready to become a successful online entrepreneur?

Continue reading…

How To Sell Products Online Successfully

So what is the best way to sell online?

Here at ClickFunnels we wholeheartedly believe that it’s selling through sales funnels.

It works for info products, physical products, SaaS products, you name it…

In fact, if you are selling something online, but you don’t have a proper sales funnel set up, then you are almost certainly leaving money on the table.

What Is a Sales Funnel?

Here’s a general definition of a sales funnel:

“A sales funnel is the path a customer takes to purchase from your business, all the way from interested prospect to converted customer.”

As my colleague Devender Kumar explained:

“Every business has a sales funnel because every business (presumably) is trying to turn visitors into leads and leads into paying customers.

But naturally, an intentionally crafted sales funnel is about 100 times more effective than a sales funnel which is left to random chance.”

Here’s how a general sales funnel that every online business uses looks like:

  1. Top of the sales funnel (ToFu): Target audience
  2. Middle of the sales funnel (MoFu): Potential customers
  3. Bottom of the sales funnel (BoFu): New and existing customers

No matter what you sell, you need to somehow reach your target audience, catch their interest, and then persuade them to buy your product.

traffic lead generation funnel graphic

However, when we talk about sales funnels here at ClickFunnels, we are referring to intentionally crafted sales funnels that follow a specific formula.

There are two popular sales funnel templates:

  • AIDA, which is a classic sales funnel. It was developed in the late 19th century by Elias St. Elmo Lewis.
  • The Value Ladder, which is an upgrade to AIDA. It was developed by the ClickFunnels co-founder Russel Brunson.

Let’s take a closer look at each of them…

The AIDA Sales Funnel

Here’s how the AIDA sales funnel looks like: – Read more

E-commerce Tips: 7 Things To Know Before Launching An Online Store

E-commerce Tips: 7 Things To Know Before Launching An Online Store
E-commerce Tips: 7 Things To Know Before Launching An Online Store

E-commerce Tips. Before launching an online store, you must have these tips and recommendations in place.

Nowadays, launching an online store is so easy. There’s no need to start writing codes from scratch as the process of launching one has become so seamless with the introduction of several eCommerce platforms such as Wix, Shopify, BigCommerce, etc.

Thanks to these simple drag and drop solutions, anyone can work on their site 24/7 without the need of a coder, designer or a tech team to help them through the process. And even more surprising, is that there are millions of seven-figure businesses and online stores using simple ecommerce website builders to power their massive businesses.

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

Seven Things to Know Before You Launch an Online Store

Before you even think about registering a domain name, signing up for your hosting solution and what site builder you want to use, you need to first think about what you are going to sell online and how you can provide better services and products than what’s already out there.

These seven key factors and talking points will definitely help in the decision and launch process.

Market Research, Competition and Site Monitoring 

One of the most important things to do when beginning an eCommerce business is to analyze the industry. This gives you a nice concept of your competitors, market reach, and target consumer base. 

The eCommerce industry has seen the mushrooming of many startups catering to different niches. This is why an initial analysis is important to give you proper insight that can be used to tweak your business model.

Figuring out how you’re going to track web traffic and conversions is one of the first things you can do. Google Analytics provides one of the most common ways to do this. – Read more

#E-commerce

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How to Use Video Ads to Build Consumer Trust in Your eCommerce Company

How to Use Video Ads to Build Consumer Trust in Your eCommerce Company

When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers

The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire confidence and reflect genuine authenticity. Or else, you risk your efforts falling short.

Luckily, this can be achieved consistently through video content – especially on social media! 

Regardless of your business’ size or niche, these platforms offer the most optimized environment to run hyper-targeted ad campaigns, create meaningful interactions with an audience, and ultimately make your brand more approachable and reliable. 

So, today, we’ll go over some essential techniques that professional video companies use to build trust with video ads and help you enhance your campaign’s performance!

Three Key Traits to Inspire Consumer Trust and Confidence

Building consumer trust can’t be forced down or established overnight, especially in the all-too-often fishy digital world. On the contrary, it takes a lot of work, planning, patience, and time. 

That said, if you develop video ads that focus on displaying competence, expertise, and humanity, it’ll be much easier to earn your prospects’ trust and create deeper, more personal relationships with them. 

Let’s see how you can do that! 

Display competence through video production quality & professional finish

One of the most important elements that’ll define how new audiences perceive your brand is your online content – that is, your website, blog posts, email campaigns, social media accounts, videos, imagery, and more. 

And for that matter, quality is essential because it says a lot about the standards you hold your company to. Mind you; these are people that don’t know what you do and what your company stands for. So, to make an excellent first impression, you’ll have to showcase professionalism and competence with quality content. 

Now, in terms of video ads, there are many different factors that’ll play a role in defining their quality. For instance, a good script, top-notch visuals, and excellent sound design are elements that can’t be missing. But it’s all going to depend on the type of ad you want to create. – Read more

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How To Optimize Offline Conversion Tracking

Offline conversion tracking is a dream for B2B advertisers. It lets you take a whole chunk of data your automated bidding strategies were previously missing out on and optimize toward it. But if you’ve set up offline conversion tracking, and you’re not quite sure what to do next, here are some tips on how to optimize for the best lead quality.

1. Assign Value to Your Conversion Actions

Think about the lifetime value of your customer and the steps along your customer journey. You can assign value to each step along the customer journey to make sure your campaigns are optimized to the right conversion actions.

First, you’ll determine the lifetime value of a customer. In determining the lifetime value of a customer, you want to consider the number of users who converted from PPC clicks, average revenue per purchase, average purchases per year, and then number of years they’ll be a customer. Multiply all of these number together, plus your profit margin, and subtract your Google Ads spend and voila! You have the customer lifetime value. 

From there, you’ll work backwards to determine what value each step of the customer journey has.

Let’s imagine you sell software to enterprise level businesses. Your average lifetime value for a customer is a $10,000. You know on average, before someone becomes a customer they download a case study, then sign up for a webinar, and if they attend a webinar, your sales team marks them as an SQL and takes it from there.

That’s three steps before they become a customer. You know from experience that about 10% of people who become SQL turn into customers. Your $10,000 customer lifetime value multiplied by the 10% conversion rate from SQL to customer means the value of a meeting attendee is roughly $2,000. From there, you can continue working backward to determine a value for each step. 

2. Create Custom Columns for Each Stage in Your Sales Cycle

Continuing from our previous example, you now have your 3 steps in the sales cycle (case-study, webinar, and SQL), and you know the rough value of each. Create custom columns in the Google Ads interface to better organize this information. Access custom columns by choosing ‘Modify Columns’ and search for ‘Custom Columns’.

Creating custom columns is the easiest way to define metrics around your imported offline conversions. You can also lump together different conversion actions. If you’re tracking multiple case study offers as conversions, you might lump those together under one umbrella in a custom column. You can assign value to each conversion action, making it easier to track metrics like ROI or revenue. You can also create custom cost/conversion metrics for different conversion actions. 

3. Optimizing Your Campaigns Towards a Conversion Action

Which conversion action your campaign optimizes for really depends on your campaign objectives. Using the same sales cycle steps as we did above, you know that your sales cycle is long, so it may take a while for leads to become sales-qualified. In this case, you might want to set up your campaigns focused on awareness and reach to optimize toward the first step in your sales cycle, a case study download. From there, you can use remarketing campaigns to drive users to more down-funnel conversion actions. – Read more

8 Steps to Achieve Personalized Ecommerce for Better Sales

Customers have come to expect personalization when they’re shopping online. They’re starting to see this as a standard service and appreciate receiving special, tailored offers. 

Ecommerce personalization enables you to treat every customer like a VIP. And when customers feel like VIPs they’re more likely to stay loyal to your brand. 

Ways to keep customers happy include providing them with a seamless customer service experience. For example, implementing VoIP technology is a great way to handle incoming calls. Other ways to keep satisfaction levels high include offering a customized shopping experience like no other. 

Follow these eight steps to create a winning website personalization strategy.

1. Encourage customers to create accounts 

In order to build a customer profile (or buyer persona) you need to gather data from your existing subscribers and buyers. One good source of data is the information that’s input when a customer signs up to buy or subscribe to your newsletter. When you have amassed enough data you can dig through it to identify common traits that many of your customers have. Such as, if they are in specific age groups or genders. Then you can use this information to help you create an ideal customer profile and targeted campaigns for people in those demographics. 

Having customer profiles will help you implement personalization strategies. It will help you monitor your customers’ behaviors (This is something that customers are generally happy[1] for you to do, so long as it leads to them having an improved shopping experience). 

Once you can identify customers by their profiles, you’ll be able to offer them products or information that may be of interest to them. 

When you ask people to create accounts, make it easy for them to do so by adding a checkbox at the checkout that nudges the customers to add their details. 

2. Segment email subscribers

You can segment your email lists by geographic data, demographic data, psychographic data (lifestyle, activities, etc.), and behavioral data (based on purchases, browsing behaviors, etc.)

the key pillars of segmentation
Image Source: [2]

Once you’ve segmented your lists you can make sure you send appropriate content, for instance, based on a customer’s location. Say you’re promoting a ‘winter sale’. You only want to send out emails to subscribers in locations that are currently, or are soon going to be, wintry.

Pair your email campaign with a landing page to boost conversion rates. Send subscribers an email that reflects their purchasing history – along with a link to a landing page that tells them more about those products or services. Linking them to a specific landing page (rather than the generic homepage) increases the likelihood of them taking action. 

Personalize email subject lines to include subscribers’ first names and send out celebratory birthday emails with special money off vouchers.

Other ways of personalizing include sending emails inviting customers to leave their opinions. These business review examples can give you an opportunity to reply personally to subscribers who love your brand as well as respond to criticisms. 

3. Create personalized homepages

Homepages are your online store’s front door. So apart from making sure, your landing page is optimized, make sure you give customers a warm personalized welcome based on their purchases or browsing history. By using tracking cookies you can see which pages a previous user has visited and present them offers that might be relevant to them. 

If, for example, someone has previously visited a blog on ‘how to start an ecommerce business’, next time they visit you could invite them to download an eBook on order management systems.

Or, for instance, if someone has previously browsed the ‘15% off boots section’ on the ‘women’s sale’ page you can show them ‘new women’s boots just-in’’ on the homepage next time they browse your site. 

4. Provide personalized online store assistance 

Invite customers to participate in quick quizzes around the size or style of items they’re looking to buy. By storing the results, you can personalize product suggestions. If you’re a fashion e-retailer you could provide personalized wardrobe suggestions that fit budgets, sizes, and tastes. 

Having this information also opens up further marketing opportunities in terms of email updates about new products that might fit the bill. If, for example, a customer has expressed an interest in creating sales literature for their website, you could send them an email inviting them to use your online digital brochure maker. – Read more

7+ Facts About Shopping Cart Abandonment & Recovery

Shopping cart abandonment is the most heartbreaking of conversion killers. it is also a fertile place to increase the performance of your website.

Shopping cart abandonment is like cholesterol: There is a good kind and a bad kind. For each there is a strategy for reducing the impact of abandonment on your business.

Good abandoners leave because they aren’t done with their shopping process.

Bad abandoners leave because you surprised them or didn’t provide the information they were looking for.

But it’s 2020, and the number of smartphone dependent shoppers has grown considerably. Thus, we will add one more layer of complexity to the shopping cart abandonment recovery strategy: desktop vs mobile visitors. Why it happens and what to do about it.

Cart Abandonment Rate Formula

The shopping cart abandonment rate formula is quite an easy Key Performance Indicator (KPI) to calculate. Divide the total number of completed purchases by the number of shopping carts created within the same period. Subtract the resulting number from one and multiply by 100 to get the abandonment rate percentage.

Abandonment Rate Calculation Example

  • Total number of completed purchases: 335
  • Total number of shopping carts created: 500
  • Cart abandonment rate: ((500-335) / 500) * 100 = 33%

Definitely not a bad shopping cart abandonment rate. Only 33 out of 100 customers are leaving their carts behind. Do you experience high add to cart but low conversion rates? Keep reading.

Top 7 Cart Conversion Optimization Solutions to Eliminate the Causes of Cart Abandonment.

The difference between mobile and desktop visitors

“A growing share of Americans now use smartphones as their primary means of online access at home. Today roughly one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service.”

Source: Surveys conducted 2013-2019. Data for each year based on a pooled analysis of all surveys containing broadband and smartphone questions fielded during that year.

Traditionally, the desktop computer is a research tool and the smartphone is a dopamine delivery system.

These are two very different uses of internet attached computers.

For someone on a desktop, adding your product to their cart is the end of a journey. For the mobile user, the add to cart is to see how it will feel.

For a growing segment of our population, this is changing. For more and more people, the smartphone is their only source for communication, research, and dopamine. Reliance on smartphones for online access is especially common among younger adults, non-whites and lower-income Americans.

For this reason, we are not going to assume that most mobile visitors are “just shopping.” We are going to look at the causes of checkout abandonment and provide a playbook for eliminating them.

There are also consumers who only buy your products on desktop computers. They would not even think to pick up their phone and buy what you sell.

Let’s dive into how to reduce shopping cart abandonment and improve conversions.

Why do Shoppers Abandon the Checkout Process?

Just as science has identified “good cholesterol” and “bad cholesterol,” there are “good” and “bad” abandoners among your website’s visitors.

The Good Abandoners

Good abandoners leave you as part of their process. They are walking all the way to the edge of buying, even though they are not ready to buy. They are imagining purchasing from you. Yet, they fully intend to continue comparing your offering to alternatives when they start the checkout process.

And they may be hoping you’ll hang on to their selections for when they return. Wish lists and persistent shopping carts are a big help to these abandoners. More on that later.

The challenge is to get them to come back and buy when they are done. We cover some of the strategies for retargeting this visitor later on this article.

The Bad Abandoners

Bad abandoners leave you because they didn’t like what they saw after they got started. These abandoners are bad for you because they are lost opportunities. They were going to buy, but you chased them away with your checkout process. – Read more

10 Best Ecommerce Tools to Sell More with Email Marketing

Email drives more repeat online purchases than search, direct, and social channels. Using the right ecommerce tools is key to growing your business online. Here are 10 popular ecommerce tools that integrate with AWeber.

Did you know 80% of retail professionals say email marketing is their most significant customer retention driver? Plus, it costs 5 times as much to attract new customers than to keep existing ones. That’s where email marketing becomes a vital tool to growing your business.

But we’re willing to bet that email marketing isn’t the only tool you use to run your ecommerce business. And it shouldn’t be. With the right ecommerce tools in your arsenal, it’s easy to turn first-time visitors into lifelong customers.

Pairing email marketing with top ecommerce tools can help businesses of all sizes automate their marketing and focus on growing their business.  

Email is incredibly effective at driving ecommerce sales

Email plays a pivotal role in encouraging a customer’s repeat purchases  — email drives more repeat sales that search, direct, and social channels

Integrating your email marketing with the right ecommerce tool can help you: 

  • Grow your audience through personalized communications and landing pages.
  • Tag prospects based on interest or buying habits to send more relevant and personalize emails.
  • Automate targeted email campaigns to segmented lists.
  • Send cart abandonment emails to close more sales based when customers leave products in their online shopping cart.

But finding the perfect ecommerce solution is no easy task. There are hundreds of providers to choose from. So to make it a bit easier for you, we identified 10 of our favorite ecommerce integration solutions that seamlessly integrate with AWeber. – Read more

How to Build High-Converting Landing Pages

Your landing page is the face of your brand. It digitally introduces your visitors to the products or services you offer and the problems you solve.

Though widely popular among the digital marketers across the globe, only a few top contenders in a niche understand the nitty-gritty of creating a landing page that converts at par with the industry average.

What is a landing page?

A landing page is a standalone page designed to generate qualified leads. In order to achieve this objective, you can have micro conversions on your landing page, such as filling out a form, signing up for a free trial, registering interest in a product or service, etc.

A Typical Landing Page Funnel
Image Source: [1]

Marketers generally send warm traffic to a landing page—the traffic that has shown some interest in your offer. Among other channels your visitors might come from pay per click (PPC) advertising through social media or through an email list.

Landing page conversion rates vary with industries and their objectives. Hence, it’s unfair to set an ideal conversion rate that fits all industries.

Graph Of Lead Generation Conversion Rates By Industry
Image Source: [2]

The graph shown above illustrates the difference between the high-performing landing pages and others. To set a target for yourself, you can refer to the conversion rate benchmarks in your industry.

What is the first step to building high-converting landing pages?

Don’t fall for any manual that guarantees a high-converting landing page—they don’t exist. As mentioned in the above section, the conversion rate standards are industry specific, which can probably guide you setting a target in the initial stages of your landing page design process. However, as a starting point, it is imperative for you to have a sound understanding of your brand and its value propositions, apart from having knowledge about basic website design and user experience (UX). 

Iterations never hurt, but guessing games can do collateral damage to your business. 

Landing pages require continuous testing and optimization for better conversions. Understanding this is the first, important step of your optimization journey. You can certainly stop guessing what your visitors want from your landing page and utilize tools such as heatmaps, eye-tracking software, and more to gauge visitor behavior on your page. Generating valuable insights from these tools can help you improve the design, CTA, etc., and thereby, can help your conversions.   

What does a high-converting landing page comprise?

Crisp above-the-fold content

The design of your landing page impacts the conversion rate. The fold plays a vital role in conversion rate optimization. Everything that appears on the screen when you first load the page is your webpage’s above-the-fold content.

Nielsen Norman Group conducted a study on people’s online browsing habits[1]. The study has 120 participants who interacted with thousands of sites in different niches. Using eye-tracking software, they looked at how people interacted with different websites.

Graph From The Study Done Ny Nielsen Normal Group On Online Browsing
Image Source: [3]

Based on their findings, the Nielsen Norman Group concluded that; “Users do scroll, but only if what’s above the fold is promising enough. What is visible on the page without requiring any action is what encourages us to scroll.”

Unsurprisingly, the majority of the high-converting landing pages are designed to have the maximum above-the-fold impact. Many successful landing pages contain all of the key information a visitor might need above the fold, almost like a mini sales page. Take an example from VWO.

Vwo Home Page

You can see, the content above the fold includes essential landing page elements that help convince a visitor to take action. It includes:

  • Headline
  • Engaging sub-headline
  • Call to action
  • Social proof

The design of the landing page relies on grabbing the users’ attention right from the start. If a visitor wants to find out more information, they can then scroll down the page, where critical elements of the sales message are expanded upon.

A headline with impact

David Ogilvy, the founder of the global marketing company Ogilvy, famously said about headlines: “five times as many people read the headline as read the body copy.”[2] His quote is from a pre-internet age, but the sentiment holds to this day. – Read more

15 eCommerce Conversion Tactics To Fuel Growth For Your Store

With every other blog post talking about eCommerce conversion strategies that can help you boost sales, it can get a tad overwhelming and exhausting to narrow down on ones you must pay attention to. To that end, we have done the heavy lifting for you and shortlisted those we know are sure to make a difference in helping you grab shoppers’ attention and persuade them to purchase from your online store. 

In this guide to eCommerce conversions, we will look at 15 actionable tactics you can implement to stand out among the competition and get shoppers to fall in love with your online store.

1. Reverse engineer the customer journey

The customer journey tracks the steps a potential buyer goes through from getting interested in your niche, becoming aware of your brand, finding out more about your product to making a purchase. Most online depictions of the customer journey make the process appear simple. It is usually represented linearly and consists of 5 stages – from awareness to retention.

The Five Stages Of Customer Journey
Image Source: [1]

The reality of the customer journey is a lot messier. People skip steps, rush to purchase, or never come back to your website. Yet while the customer journey is messy, there are analytical tools that help you understand where visitors enter your eCommerce store, where they drop-off, and the common paths they take to finally make a purchase.

One of the most used tools for analyzing the on-site customer journey on your website is Google Analytics. You can create custom dashboards in Google Analytics that help you visualize how people move around your eCommerce site, the landing pages through which they discovered your product pages, and where there is a significant drop-off.

An Example Of Funnel Analysis On An Ecommerce Store
Image Source: [2]

A comprehensive analysis of how visitors move around your eCommerce store and in and out of each stage of the customer journey can help you identify their pain points so you can rightfully tackle them through A/B testing.

2. Optimize your site speed

One of the simplest methods to increase conversions is improving the page load time. The reason for this is pretty straightforward; if a page takes a long time to load, your store visitors get impatient and leave the website.

The graphic below precisely illustrates the correlation between page load time and conversion rates.

Graph On Variation Of Conversion Rates With Page Load Time
Image Source: [3]

While this chart comes from a study on general conversion rates, there is also a large body of data about how page speed impacts eCommerce conversion rates specifically. Amazon’s study on how even milliseconds of latency affects revenue is probably the most cited example. Every 100 ms of latency costs the company 1% in sales, they claimed[1].

Portent conducted a study on page speed that revealed some interesting insights for eCommerce store owners. They found that the highest eCommerce conversion rates occur at a page load speed of 0-2 seconds[2].

0 2s Is Ideal Page Load Time For Maximum Transaction Conversion Rate
Image Source: [4]

When it comes to page load time, some pages are naturally more important than others. The most important ones include the homepage, checkout, product, category, and login pages. Any page where you receive a lot of traffic, you should prioritize optimizing.

3. Simplify navigation on your store

All the best eCommerce stores are flat and extremely easy to navigate. ‘Flat’ means having as few layers as possible to your site design – everything on your site should be accessible within three clicks of the homepage. More importantly, you also want to make it as simple as possible for site visitors to get from the core landing pages to the product pages and checkout page so that making a purchase is as seamless as possible. 

Just like longer page load times cause shoppers to walk away from your store, a labyrinthine site design also tends to frustrate them, leading to drop-offs. There are numerous ways to optimize your menu to improve eCommerce site navigation. You could start by including breadcrumbs, simplifying the options on the menu, prioritizing elements, and so on. The ideal solution will be specific to your eCommerce store.

Let’s understand the same with the example of Slideshop. After thoroughly analyzing their data, the teams discovered that shoppers weren’t clicking on the subcategory. To improve usability, they ran an A/B test on the side menu to create a better flow from categories to subcategories. They got rid of the promotional right sidebar and introduced a left navigation bar. Here’s a look at the control and variation from the test: 

Control Version Of The Ab Test On Slideshop Com
Control
Variation Of The Ab Test On Slideshop Com
Variation

The variant with the navigation menu on the left increased the add to cart clicks by 34%. The case study stands testament to the fact that smooth navigation is closely linked to increased sales for any eCommerce store. – Read more

How to Boost Your eCommerce Conversions and Make More Sales

With offline stores across the globe stalled due to the Covid-19 pandemic, shoppers and businesses are adopting eCommerce like never before.

As shown in the graph below, the value of global eCommerce sales reached USD3.5 billion in 2019. This figure can get almost double by 2023[1]

Graph Of Retail E Commerce Sales Worldwide From 2014 To 2023
A graph of retail e-commerce sales worldwide from 2014 to 2023
Image Source: [1]

A recent estimate[2] puts the number of global eCommerce firms between 2 and 3 million. This excludes businesses based in China. In order to get a foothold in the sector, learning how to improve your eCommerce conversion rate is paramount.

This eCommerce conversion rate guide brings you tips on generating more sales from the visitors on your site. 

How is eCommerce conversion measured?

An eCommerce conversion is a site visitor turned into a customer. Attempts to increase your eCommerce conversions are generally focused on the product page or pages and the checkout process. 

Take, for instance, a site that gets 1,000 visitors and makes 20 sales. Your calculation would be (20 / 1,000) x 100. That produces a resulting eCommerce conversion rate of 2%. While knowing your site’s conversion rate is important, understanding it is critical. 

The idea of measuring average conversion rates for your site is an excellent place to start with. 

Conversion benchmarks by sector

Millions of online stores that operate globally are spread across a plethora of sectors, offering a variety of products and services. However, conversion rates vary by industry. A study [3] by Littledata found the global average to be 1.4% across various industries and devices. However, you must dig a little deeper to genuinely understand your site performance.

It’s imperative to keep track of your industry’s performance and update yourself. You can do so by understanding how eCommerce conversion rate benchmarks stack up within your industry. This information is available online. 

IRP Commerce provides a kind of one-stop-shop for eCommerce market data [4]. You can find the average eCommerce conversion rates by industry here. For instance, you could use the site to find that the average rate for sports and recreation stores, as of March 2020, is 1.42% [5]. You can find similar information for a wide range of sectors. 

ecommerce conversion rate by industry
eCommerce conversion rate by industry
Image Source: [2]

Finding a benchmark for your sector is critical, as it helps you optimize your sales funnel to drive more conversions. 

How to improve your eCommerce conversion rate

They say that acknowledging a problem is the first step towards solving it. If you’ve discovered your conversion rate, you’ve already taken that first stride. You’ve identified that eCommerce A/B testing could be a part of the solution. In the following section, you will find six components in your existing optimization strategy that you can tweak to optimize your conversion rates.

User flow and UI

User flow defines the visitor’s journey on your website as they accomplish a task. Don’t make your prospects struggle on your web page to do so.

You can start optimizing the user flow as the first step in your eCommerce conversions optimization efforts. In the case of eCommerce websites, a user journey can have multiple steps before they make an actual purchase. These steps can be termed as micro conversions, which can include signing up for your website, adding a product to cart, clicking on a discount link, etc.

Micro conversions should direct the user towards the main conversion, that is, a purchase. This journey has to be as seamless as possible and avoid any friction that might result in visitor’s expulsion from the sales funnel. – Read more