7 Important A/B Testing Rules to Double Conversions

My Post (16).pngIf you want to double or triple your conversion rates over the next 9 months, A/B testing is the foolproof way to do it.

Any funnel, any business model, any marketing channel.

You could easily double your customer counts within the next year.

All without having to increase your marketing spend or get more traffic.

That’s the magic of A/B testing.

There is one catch though.

A/B testing is easy to skew up. It’s counter-intuitive and goes against many of our business instincts. Even worse, it only takes one bad decision to ruin all the progress from an entire testing program.

Over decades of A/B testing ourselves, we’ve put together a set of rules that our teams always follow. If you follow these rules too, you’ll avoid the bad calls. Then it’s only a matter of time before you double your business.

#1: Allow your test to run for at least 7 days

The first is to allow your test to run for at least seven days.

The reason is that A/B tests can change very quickly. One variation may jump out to an early 350% conversion boost by day two and even be ruled statistically significant by your A/B testing software only to cool down to a 15% boost by day five. To account for these changes, you need to make sure and let your test run for at least seven days.

testing tips 1

We’ve seen countless test flipflop over the years.

They start out as winners and then end up as losers after a few days.

The first week is especially volatile. Try not to even look at the results during that week.

Another reason to test for a longer period of time is that website traffic varies from day to day. Saturday traffic, for example, can be very different from Monday traffic. Based on that, you want to make sure to get results from every day of the week before calling a winner.

You should also keep in mind that even seven days is really a short time period for an A/B test, and you may be better off letting it run for several weeks. You’re looking for a winner that will get long-term results and don’t want to pick a winning variation too soon only to find out it doesn’t actually boost conversions or revenue.

It’s also a good idea to allow tests to run until you have at least 100 total conversions. More than that is even better and less can work, but running until there are at least 100 conversions will help to give you more confidence that the outcome is accurate and will deliver the results you’re looking for.

#2: Run tests until you have a 95% confidence level

The next rule to follow is to run your test until there’s at least a 95% confidence level for the winning variation.

The reasons for this rule are the same as those for rule number one. First and foremost, you’re looking to pick a winning variation that will give you better results for the long term. This means you want to make sure the results are statistically significant and that you don’t pick a winner prematurely.

Another reason is that test results can change dramatically over the course of an A/B testing period. I’ve personally seen a variation jump out to a 105% boost in conversions after a day and a half only to lose when the test is called 10 days later. This makes it even more important to wait until your A/B testing software says the results are statistically significant.

To get a better idea about how long this will take for your test, use this simple A/B Test Calculator from Neil Patel:

So keep your test running until you hit 95% statistical significance on the calculator.

You’ll also want to keep in mind that the smaller the conversion boost, the longer the test will need to run, and vice versa. As such, if the improvement is only 5%, then you’ll need to run the test much longer than if it’s a 50% improvement.

#3: Big changes lead to bigger results

Another rule of thumb to keep in mind is that bigger changes have a greater chance of leading to bigger results.

If you change the button copy on your homepage, for example, you might only improve conversions by 5%. – Read more

The Definitive Guide to eCommerce SEO for 2020

My Post (5)For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and eCommerce SEO can help you achieve this.

In this step-by-step ecommerce SEO guide, we will explain everything you need to know about SEO strategy for ecommerce websites and provide tips and strategies that will help you optimize your site effectively. Here are the main topics we will cover.

  • Why SEO Is Important for Your eCommerce Site
  • Keyword Research for eCommerce Websites
  • On-Page SEO for eCommerce Websites
  • Technical SEO for eCommerce Websites
  • How to Fix Common Technical SEO Issues on eCommerce Websites
  • Content Marketing for eCommerce Sites
  • Link Building for eCommerce Sites
  • Local SEO for eCommerce Websites
  • eCommerce SEO: Some Final Best Practice Tips

Why SEO Is Important for Your eCommerce Site

SEO is a critical necessity for e-commerce websites. Your products need to rank higher than your competitors, and they need to display the right way so potential customers can find the products they need in the SERPs and choose your site to click on.

When done right, ecommerce optimization strategies will help you rank highly, and your pages will provide the best solutions to a user’s search intent. Optimizing eCommerce sites can yield an ongoing, free source of high-converting organic traffic to your site.

This means less reliance on advertisement spending, a plus for any online business.

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In a 2017 study conducted by SEMrush on how e-commerce companies drive traffic to their sites, the results show 38% of retailer traffic comes from organic search.

SEO will help increase your organic search traffic, and help your ecommerce site rank higher in search engines. With so many users using Google to research purchasing decisions, both at home and on the go, need an optimized website and product pages.

Keyword Research for eCommerce Websites

The core of any effective eCommerce SEO optimization strategy starts with keyword research. Making sure you are targeting the right keywords is essential to your SEO efforts. Focusing on the wrong target keyword can negatively impact your impressions and bring low-converting traffic to your business.

The Initial Steps of Keyword Research

The first part of an ecommerce SEO strategy involves listing your category and product pages and then identifying and mapping, on a page-by-page basis, the keywords to target.

Product-Focused Keywords

For ecommerce keyword research, your strategy should prioritize product-focused keywords, taking into account your homepage, product categories, and blog content — this means also ensuring you are targeting keywords based on a medium to high search volume that are strongly relevant to your brand and not too difficult to rank for.

Buyer Intent

In a recent SEMrush post, Sandeep Mallya broke down search intent:

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Your focus should be on choosing transactional keywords over informational keywords. Why? Because your main priority is ranking for keywords that lead people to purchase, and transactional keywords typically lead to high conversions rates.

How do you find them?

Consider buyer intent. Buyer intent refers to the intent beyond the consumer’s keywords when searching online, which reflects where they are in the buying cycle.

For example, someone searching for a relatively broad keyword (also known as a ‘head’ term’) such as ‘men’s shoes’ is likely to be at the top of the funnel (the research stage), meaning they are still probably assessing the options available, and not ready to buy yet.

Someone looking for ‘black men’s running shoes, size 42’ strongly indicates they are ready to purchase, due to the specific, detailed nature of their keyword (and would be considered a long-tail keyword). This is what we call commercial or transactional intent, and what your eCommerce SEO keyword research should hone in on.

Keyword Research Tools for eCommerce SEO

Using keyword research tools can help dramatically simplify the process of finding keyword ideas when it comes to optimizing ecommerce sites. Let’s take a look at some of the most commonly used by the SEO community.

SEMrush Keyword Magic Tool

The SEMrush Keyword Magic Tool provides access to a global keyword database with over 17 billion keywords and is particularly useful for finding semantically related long-tail keywords.

These are important to target, as they represent keywords with less competition than broader terms, and they have potentially a higher click-through rate thanks to the intent behind them. – Read more

7 Steps to Launch a Successful Online eCommerce Marketplace

My Post (4)The growth of ecommerce marketplace websites is on the next-level. According to a digital commerce analysis, the top online marketplaces Amazon, eBay, Alibaba, Etsy, etc.have accounted for 58% of global online sales in 2019. It clearly shows people prefer to buy from multi-vendor marketplaces due to different reasons such as competitive pricing, assured product quality, better customer experience, etc.

Also, the above stats are inspiring many Entrepreneurs to start their online marketplace where they can invite local sellers or vendors to sell. If you are thinking to launch your multi-vendor marketplace, then here are some steps to launch a successful online ecommerce marketplace:

  1. Market Research & Competition Analysis:

Analyzing the market and competition is the most crucial step. Gather information on your customer needs and analyze competitors’ market strategy. There is a famous quote by “Beth Comstock” American business executive:

“Know thyself. Know the customer. Innovate.”

It will help you make an informed decision regarding choosing the right business niche. Think about what problems your online marketplace is going to solve.

  1. Contact Different Sellers

You may consider this step in the later stages, but that is not the right approach. Reach out to sellers who are selling on other online marketplaces and ask them about the pain points and the benefits they are getting on selling there. Take the help of offline or online surveys to understand sellers’ requirements.

  1. Documentation or Requirement Gathering:

Once you are done with the research part, create a requirement gathering document to find out the answers to the questions below:

  • What are the features and functionalities you want in your multi-vendor marketplace?
  • How would you handle Shipping and Delivery management?
  • Do you need to integrate any third-party APIs? If yes, what are those?

You can hire a technical team for requirement gathering to save your time & efforts.

  1. Pick the Right eCommerce Platform to Start:

Choosing the right technology solution is very important. You need to choose an ecommerce platform that comes with in-built ecommerce features and can be easily customized. There are two types of ecommerce platforms, ie. Saas & License eCommerce platforms. Licensed or on-premises ecommerce platforms are considered the best solution to start multi-vendor marketplaces because they allow more flexibility and control. However, if your budget is limited, Saas (Software as a Service) ecommerce platforms are good to go. – Read more

Ecommerce & Consumer Trends During Coronavirus

My Post (7).pngWhat Businesses Should do to Survive the COVID-19

With everyone’s eyes fixed are focused on CDC data, the general public anticipates drastic shifts to the way they used to live and consume items they want and need.

In turn, businesses understand that these changes are about to affect their entire business management systems — from supply chain to ecommerce adoption or expansion. And to stay ahead of the game and make informed decisions, there is data they need to look at.

So, we have compiled the latest SEMrush data on ecommerce trends, consumer behavior, and demand to help businesses navigate through what might be the most challenging time to run a business — the coronavirus pandemic.

Coronavirus Impact on User Behavior

Since 52% of consumers are trying to implement social distancing, more people are now shopping online for a growing number of new product categories. So, it is not just about a rapid rise in online purchases, but about the nature of that demand.

Some of the biggest retail chains have already been announcing that they are expanding their ecommerce sales. But COVID-19 has expedited this process. And although these businesses may seem to be better equipped to serve the novel customer needs, due to the pandemic, this shift is spanning out of control. Consumers start purchasing in categories that weren’t forecasted to see such a rapid rise in online shopping.

So, with the long-awaited yet accelerated shift towards online shopping, consumer behavior at the time of the COVID-19 pandemic is mostly about user behavior.

Thus, with insights from SEMrush data, we will reveal:

  • How the consumer demand has been changing within the past few weeks,
  • Which industries have seen the biggest spike in traffic,
  • Which products top the list of most searched online.

COVID-19 Top Impact by Industries

You would assume that the Health category would see the highest spike in search traffic. A. J. Ghergich has shared some interesting insights on health-related search trends during the coronavirus outbreak.

However, we have already been within this crisis for a while, and health is not the only matter preoccupying everyone’s minds now. It is all about getting through the quarantine and shelter in place orders. So, people start adapting to this “new normal,” and leisure/hobby categories are seeing the highest volatility at the moment. – Read more

Shopify Heatmaps: All you need to know

My Post (6).pngShopify is one of the most widely used platforms to host eCommerce websites. In fact, in 2019, it reported over one million merchants using it worldwide[1] and more than $135 billion in sales overall.

Yet, there is very little literature available on the client-side optimization of Shopify hosted eCommerce stores. A quick analysis of the SERP results will tell you that most articles either limit themselves to giving readers a list of tools and apps for Shopify Stores while others touch upon backend and SEO optimization.

This article aims to educate readers who are not familiar with leveraging heatmaps for their Shopify store’s conversion rate and experience optimization. It will navigate your way through the what and how of Shopify Stores, and how heatmaps can help you craft experiences that guarantee increased ROI.

It will also leave you with a list of top 4 free and premium heatmap tools that you can take for a spin for your Shopify store’s optimization. Let’s begin!

What is Shopify & How Do Shopify Stores Work

Shopify is a platform that allows you to build and set up your eCommerce store in minutes. It’s drag and drop online store builder empowers even moms[2] juggling with multiple responsibilities to set up their stores.

In short, Shopify is everything a budding eCommerce entrepreneur could ask for from website development & management platform. Whether you are an artist looking to sell your art online, or an organic farmer who wants to increase returns by expanding operations, Shopify will help you build your website, manage orders, deliveries, payment as well as payment methods, add and edit product images, manage stock, and much more.

In addition to this, Shopify sets a very little limit to what you can sell through your Shopify powered websites or Shopify stores – physical products, digital products, services, memberships, experience-based products and services, ticketed services, and much more.

Shopify Heatmap: Move Your North Star Metrics Upward and to the Right with Heatmaps

Launching an eCommerce store using Shopify may be a  fairly simple task, as iterated above, but ensuring that the store converts is a different ball game altogether. To drive consistently growing conversions and deliver stellar experiences that boost repeat buyers, understanding your website performance as well as your website visitors is extremely crucial.

There are 2 types of data that eCommerce stores can leverage to understand how their key website is performing and strategize on improving it: quantitative data and qualitative data. Quantitative website data comes through analytics platforms and tools like Google Analytics. GA tracks key performance metrics like conversion rate, page traffic, traffic source, bounce rate, cart abandonment rate, and other such quantifiable metrics.

For instance, an online merchandise retailer can integrate their website with GA to track how many visitors are dropping off on their checkout page. And let’s assume that the analyst, after looking at the data, realized that the final number of drop-offs on the checkout page stood at a staggering 80%. The analyst is left with one simple question that GA could not answer – WHY? Why was the checkout page drop-off so high? What was making visitors reach the final stage of the purchase funnel and then leave without finishing the purchase?

This is where qualitative research, particularly using heatmaps come into the picture. Heatmaps follow visitors’ journeys end to end and give you a clear picture of why they took the action that they did on your website. Going back to the merchandise retailer example, by looking at the heatmap of the checkout page, the analyst can now identify areas of friction as well as redundant and missing information by taking cues from visitors’ behavior on the checkout page. Visitors are clicking on the payment options drop-down yet not completing a purchase – maybe there aren’t enough payment options; visitors are clicking on the promo code field and dropping off from there – maybe you need to list down available codes in a drop-down; visitors not clicking on the CTA at all – maybe you need to test its copy and placement. Heatmaps enable you to step into your visitors’ and users’ shoes and experience first-hand what they experienced on your website. Such a peek into visitor journeys can equip you with so many actionable insights to act on for your optimization needs.

Because eCommerce is one of the most dynamic and ever-changing industries, it becomes even more important that your Shopify store is in its most optimized form. Let us look at how heatmaps can help in the optimization of Shopify stores and their conversion rate: Read more

Are Cookies Good or Bad for Your eCommerce Health?

My Post - 2020-03-13T121600.335.pngCookie Monster has gone on a diet and, when it comes to Internet cookies, so has much of your audience. Every site we visit today comes with a notification about cookies and many times we now have to opt-in. It’s a little confusing and is causing some eCommerce stores to think about dropping cookies from their sites.

Don’t do it.

Cookies are a vital and healthy part of a successful online store and a smart path to growing your customer base. Here’s the low-down on the sometimes snack that should be a permanent part of your eCommerce diet.

What Are Cookies, Exactly?

Cookies are small text files that are stored by a visitor’s web browser in their directory or data folders. They store information, which can be encrypted, that is relevant to a website or web service. Sometimes a cookie can contain login credentials, so you don’t need to re-enter your username and password. Other cookies may store an identifier about you for the purpose of showing relevant information.

Today, eCommerce stores often use cookies to help provide customized shopping experiences, from advertising to showing preferred products or even seeking out customers who have abandoned shopping carts.

That range of benefits comes from two major types of cookies:

1. Session Cookies: These cookies stay on a browser and keep information until the browser closes. They don’t persist so that the website would treat this person as a new visitor each time.

2. Persistent Cookies: Cookies with a lifespan that lasts until a predetermined time or until they are cleared, usually with browser cache. These persist after a browser is closed and are often tied to things like login credentials, shopping carts, and more.

When a customer visits your eCommerce store, your site can record their activity and place related information in the cookie and put that in their browser. Based on the cookie type and your website’s information, a variety of information and action can be tied to this cookie.

How Can Cookies Be Important?

For eCommerce, cookies are often about knowing your user and gaining insight into your customers. Cookies can track activity as someone moves between pages and products, see what they click on, check their cart and much more.

Cookies allow you to track a variety of information safely as well. For example, you don’t have to store a customer’s Zip code on your website or in your database but instead can use a cookie. Then, when they visit your site, you can display local information based on the data that is stored in the cookie on the visitor’s machine. Your site is reacting to the data that the cookie provides.

This gives you the ability to personalize content without keeping (and potentially losing or facing theft of) many types of visitor details. It can also power a variety of marketing and social media content.

Which Cookie Uses Make Sense for eCommerce?

There are a few different eCommerce options for cookies that just plain make sense. They’re typically unobtrusive and are built to help users get a better experience. These will impact activities on your website as well as the ads they see on other websites.

Here are a few of the options that you should consider for your site’s cookies:

– Storing log-in information: This allows you to give benefits, coupons, and more to your customers without consistently asking them to log into their accounts. It’s a must-have if you want to use a loyalty program that can give gains.

– Shopping carts: For eCommerce sites, perhaps the earliest and most common use was to generate shopping carts. The cookie stores the information locally, which allows shopping carts to work for everyone. You don’t need to force people to log in to a website or do any other data, as their choices are stored already. This is likely already built into whatever system you’re using for your eCommerce platform and should not cause any concern for you or your customers.

– Retargeting campaigns: You can use a cookie to determine if someone has visited your site but not made a purchase, or if they’ve made a purchase and you would like them to make another. Some tools also support a very important type of retargeting that supports delivering ads to users who have abandoned shopping carts to encourage them to return to your store and finish the process. This is a great way to improve conversions and even land an up-sell, though requires you to work through a platform such as AdWords to reach them.

Those are the three most-common cookie techniques for ecommerce and they’re a smart way to get started. If you’re currently running these efforts or want to start them and more at once, you do have some more advanced options available. Making the most of these will require you to look at your business across the long-term, not just your next sale. – Read more

A Step-By-Step Guide to Increasing Revenue at Every Stage in Your Buyer Journey

My Post (33).pngLast year, ecommerce accounted for 10 percent of retail sales in the U.S., according to Statista. By 2021, it’s expected to rise to nearly 14 percent. 

More and more, U.S. shoppers are turning to the internet to make their purchases. An optimized ecommerce site is your opportunity to get as much of the market share as you can.

At this point, you’ve no doubt optimized your landing pages, product pages, and CTAs with clear, actionable copy. You’ve gotten rid of distractions and you’ve made your checkout process clear and easy.

What we’re going to talk about in this article are the other levers you can pull to maximize your ecommerce traffic. Incentives, coupons, live chat, and personalization are just a few of the tools that can help keep visitors on your site and turn them into customers (even repeat customers).

Let’s work our way through the buyer journey and talk about maximizing your web traffic at each stage.

Awareness Stage

The awareness stage is full of opportunities to nurture visitors and keep them interested in your site. There are actions you can take on your content pages and your product pages to turn visits into conversions.

Tactics for Content Pages

At the awareness stage, your visitors have most likely found you through your SEO-optimized content. They may have also found you through paid posts or Google Adwords.

Whatever path they took to find you, they’re now exploring your site for the first time. They may be reading an article on your blog that matches their search. If they searched for a particular product and you sell it, they’re now looking at your product page. They may even navigate to your about page.

1. Chat bot or live chat

Wherever they are, there should be a chat bot or live chat window ready for their questions. You should include the option to chat on any pages that attract organic or paid traffic.

SEMRush offers chat through Zendesk to answer questions on every page, from the homepage to the pricing page.

If you are a B2B ecommerce site, add an option for visitors to set up a call with a sales rep.

2. Include incentives and giveaways

This is also an opportunity to offer incentives and giveaways, and invite visitors to sign up for your newsletter.

Hubspot throws all of these things at you as you browse their blog. They want your business, so they give you a variety of options to further engage with them.

For example, halfway down a blog post, a little pop-up offers you a free 100-day plan for new marketers. All you have to do is give them your email address!

Keeps scrolling, and they include an interstitial that invites you to sign up for their newsletter. And notice how they leverage people’s desire to be part of the “in-crowd” to get you to sign up: Join 215,000 fellow marketers. (More on exclusivity later)

At the end of the post, they give you another opportunity to download their guide and get into their sales funnel.

Hubspot offers a bunch of these free tools, tailored to the topic of content you’re reading.

None of these tactics sell products directly, but they pull people further down the buyer’s journey. They will also build trust with your visitors and keep your brand top of mind.

Tactics for Product Pages

Your product pages should have chat and email options, just like your content pages. If a visitor is going to have questions, they’re most likely going to have them while they consider your products.

Product pages are also an opportunity to cross-sell products. At this stage of the buyer’s journey, you won’t know much about your visitors’ buying habits or preferences. They’ve probably only looked at a couple of pages.

But you can offer products that are similar to the one they’re viewing.

If you’ve ever been on Amazon, you know exactly what I’m talking about. But other ecommerce sites have taken a page from their book, too.

I took a look at sunscreens on CVS recently. You’ll see at the bottom of the page they gave me a list of other options in their “You Might Also Like” section. Underneath each product is a handy “Add to Cart” button. – Read more

10 Ecommerce Landing Page Examples That Maximize Sales

My Post (15).png The best ecommerce landing pages don’t just convert better—they make you more money. (Cha-ching!) Take a look at some of the best-selling examples from other marketers in the biz, and see how you can get more shoppers to click on that “Buy Now” button.

Why Not Just Use Product Pages for Your Ecommerce Campaigns and Promotions?

Pairing ads with product pages can lead to some pretty underwhelming results. According to Monetate, visitors convert half as often when they’re on a product page compared to a custom landing page experience.

That’s because most product pages don’t follow ecommerce best practices. They have boilerplate copy and design that tries to target everybody at the same time (and doesn’t sync up with your paid advertisements). Even worse—most product pages are stuffed with shiny links that end up distracting shoppers and keep them browsing instead of buying.

With landing pages, you can focus a visitor’s attention on a single product or offering and lead them on a personalized journey to purchase. They’re more targeted, customizable, and twice as likely to convert.

10 Ecommerce Landing Page Examples

  1. LIV Watches
  2. TRIBE
  3. Ascent Footwear
  4. BoxyCharm
  5. Thistle
  6. waterdrop
  7. Infinite Moon
  8. Solo Stove
  9. Nathan Sports
  10.  Meowbox

Example #1: LIV Watches

Industry: Apparel
Model: Storefront
Page Type: Click-Through

Ecommerce Landing Page: LIV Watches
Image courtesy of LIV Watches. (Click to see the whole thing.)

What This Ecommerce Example Reveals: You Need to Show Off Your Product in Different Ways

Typical online storefronts have a pretty standard approach to showing off their products. There’s probably a carousel of images at the top of the page and… well, that’s about it. But this example from LIV Watches shows how powerful it can be to spotlight your product throughout the page in multiple ways.

In this case, LIV is featuring a special edition wristwatch in partnership with pro cyclist TJ Eisenhart. Notice how, as you scroll down, they show the watch featured in different lights, different scenery, and different situations. You get to see a video overview of the watch, close-ups of the various features, and even a pretty slick side-profile that really shows off the craftsmanship.

It’s a great example of how ecommerce marketers can break the mold of “traditional” product landing pages to show customers the details they actually want to see.

What Else We Love About This Landing Page:

  • LIV creates a sense of urgency with this limited edition product. If you want this particular wristwatch, you know that you need to make a purchase decision fast. (Tick, tock.)
  • This brand is—in part—about lifestyle. That really comes through in the video, which explores idealistic sentiments like passion, aspiration, and truth to oneself.
  • All of the photography (along with the video and additional animations) really gives customers an up-close look at the craftsmanship, so they know exactly what they’re buying.

Read more

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

My Post - 2019-11-27T111201.318.png

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.

All standard wisdom. But we wanted to see how ecommerce brands deployed their offers. Are “best practices” for offers prevailing? Which strategies are brands using—or neglecting?

Here’s what we did:

  • We chose 1,000 direct-to-consumer ecommerce brands.
  • We abandoned 1,000 carts.
  • 68% of those brands sent cart abandonment emails.
  • We received a total of 1,233 individual cart abandonment emails.

We assessed these brands’ offers and compiled the data. Here’s what we found, and what we think about it.

1. Most brands don’t include offers in abandoned cart emails.

percentage of brands that send cart abandonment email offers.

Nearly two-thirds of ecommerce brands don’t include offers in their abandoned cart emails. Why?

Many customers will return and complete their purchase without the incentive of an offer. So, simply sending an abandoned cart email (without an offer) may increase your revenue. Some companies may have found that fewer full-price cart recoveries generated more revenue than a higher volume of discounted sales.

It’s also possible that brands that do send abandoned cart emails have measured their performance only with or without a generic email, never optimizing the abandoned cart emails themselves—a pretty limited approach to “testing.”

Either way, you should run your own tests and find out if offers are the most profitable way to go. If including an offer reliably increases conversions, you can always tailor your offer to fit your profit margin and maximize ROI.

2. Companies backload offers in abandoned cart email series.

abandoned cart offer timing.

The general trend toward using offers as you get deeper into the cart abandonment series reflects companies’ belief (or, hopefully, data) that many of the “easy” recoveries will occur without an offer. Some customers need only a reminder, not a discount.

The later emails target the most stubborn cart abandoners, operating under the logic that an incentive is necessary to get the sale. If you send a reminder email without an offer as your first cart abandonment email, you save your discounts for customers who need the incentive.

The nearly 50-50 split between brands that do or don’t send an offer in every cart abandonment email is skewed lower by the first email, for which only 18% of companies include an offer. – Read more

 

5 Last Minute Conversion Tips Before the Holiday Season

My Post - 2019-11-19T152753.898.pngHow to Quickly Boost Conversion Rates for Your Online Store

If you’re an ecommerce owner, you’re probably looking forward to the upcoming holiday season.

You’re planning your marketing campaigns carefully, maybe hiring new people to help, and waiting for more traffic to come. But you may also think it’s too late to do anything with your website to boost sales.

If that’s the case, I have good news for you! There are plenty of small tips you can follow to boost sales this holiday season.

As a UX consultant helping ecommerce businesses increase their sales, I’ve been using data analysis and A/B testing to turn visitors into buyers. It doesn’t matter if you’re a big player with a lot of traffic and thousands of reviews or you’re just taking your first baby steps in the ecommerce world – you can incrementally improve your conversion rates. And you don’t have to turn everything upside down and redesign the whole site.

In this article I will showcase a couple of real-life examples that you can use as inspiration to get the most out of the increased traffic during the upcoming months.

1. Product Page: Highlight Your Strengths

Your marketing campaigns are driving traffic to the product pages. Let’s take a look at them and analyse the options potential buyers have.

Having a choice between your store and your competitors is very convenient for consumers but let’s think about how they make the final decision?

It’s not always about the price! Safety very often comes first. Especially during the stressful holiday season – people care about timely delivery, great customer support, and a high product quality.

Letting them know you guarantee these will remove any possible doubts and convince them they should buy from you.

Real-World Example

For one of our clients, we ran a test in which we added our clients’ competitive advantages to the product page, right below the “Add to cart” button. This simple change alone increased the number of people adding to cart as well as sales. – Read more