Amazon’s Ad Boom

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Amazon’s US ad revenues hit $1.65 billion in 2017 and are expected to grow 48.2% this year. With the majority of product searches now initiated on Amazon, brands need to increase the visibility of their wares in the platform’s search results, according to L2’s Marketing Playbook report.

Traditional brands and large ad companies like WPP, Publicis, and Omnicom are all taking note of Amazon’s ad services. In fact, traditional brands now own more Headline Search Ads and Sponsored Products than either indie brands or Amazon’s own private labels. – Read

Four ways to maximise Amazon’s social marketing power

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Whilst Google is known for dominating search marketing, Amazon has started giving the search giant a run for its ad revenue – something that astute marketers will have seen coming for some time now.

According to WPP, 55% of product searches in the US now emanate from Amazon, and advertising has been a key contributor to their strong growth – 60% year on year. – Read