Google Analytics Goals: How to Analyze Customer Journey Goals

Using Google Analytics to track your marketing? Want more insight into the customer journey?

In this article, you’ll find a useful framework to set up your Google Analytics goals and learn how to analyze what is and isn’t working with your marketing.

To learn how to analyze customer journey goals in Google Analytics, read the article below for an easy-to-follow walkthrough or watch this video:

3 Types of Google Analytics Goals for the Customer Journey

Before we jump into Google Analytics to figure out which goals are working and which aren’t, it’s important to talk about what you should set for a goal in the first place.

As an example, I’m going to walk you through a customer journey in my business. It’s a specific path that customers follow to purchase a training program, which ends on a thank-you page that says, “Great, you’ve got this added, so check your email in a few minutes for the login details.” That’s a perfect idea for a goal.

My guess is you probably have goals that are set up in a similar way because what you’re measuring for is when people complete the customer journey. But let me ask you a question: “Is that the entire journey?” The answer is obviously no; it’s just when they’ve completed the journey. And while that’s an important goal to set up, it’s not the only type of goal.

What happens before the journey? People first have to become aware of the offer—the training program in this case—so you have to set up a goal when that stage happens.

So we now have an awareness goal when they come to the offer page and a completion goal when they hit that thank-you page but there’s one more type of goal—an engagement goal. It’s when they engage along with the process.

When somebody first comes to your offer page, they’re aware of the fact that they’re on a particular page and could purchase the offer. In other words, they’re aware of the product.

You then continue to measure by setting goals to see if they’re engaging along the way. The engagement step in this example is when they land on the cart.

And finally, you have the goal that you’re probably already familiar with—the completion goal. This is when people complete the process that you want them to complete.

The model that I’ve just described is the one I want you to be able to use in your own measurement because it will tell you a story of where in the customer journey you’re losing people.

Note: This article assumes you know how to properly set up a goal in Google Analytics. Read this article for step-by-step instructions.

Now let’s dive into Google Analytics to look at some awareness, engagement, and completion goals that are already set up.

#1: Evaluate Awareness Goals in Google Analytics

My favorite report for understanding how goals are working—or how they’re not—is the source/medium report. To access this report in Google Analytics, go to Acquisition > All Traffic > Source/Medium.

screenshot of google analytics menu option of source/medium under all traffic under acquisition

This report shows you the goals you’ve set up and the results you’re bringing in by traffic source. This is great because you’re already halfway there; you at least have some idea what’s working.

Now let’s dig into some goals. Returning to the earlier example of the training program, we’ll start with the awareness goal of the offer page. Select this goal from the Conversions drop-down menu on the right side of the source/medium report.

screenshot of google analytics offer page awareness goals with the conversions menu highlighted with goal 13: wmp - 1- offer page noted

Now you can see all of the different traffic sources coming in and how many of those actually result in somebody seeing this offer. What are those traffic sources doing for your business?

In the report below, you can see that there are 55 total completions and Google organic is really effective in making people aware of this offer.

Read more

4 Copywriting Principles That Will Make Your Landing Page Convert Like Crazy

You’ve put in lots of time developing a bullet-proof content marketing strategy and spent a sizable budget on paid advertising  —  all to direct people to your new landing page.

But uh-oh. It’s not converting. Like in a shady night-club, people are bouncing left, right and centre.

It’s not that the product is bad. Or that your company isn’t addressing a relevant problem.

It’s just that the copywriting is, well… a little blah. 

No matter how much you switch around the phrasing and reword it  —  it’s still dull and uninspiring. And to make it worse, if you landed on the page, you secretly know you would bounce too.

The truth is that writing converting copy for landing pages can be a difficult endeavour. 

Great results often require both writing talent and rigorous experimentation. It’s why so many top-level copywriters are able to charge such expensive fees  —  they do it because they get results. 

And to be frank, if you’ve got the money it’s definitely something to keep in mind.

But if you’re bootstrapped or not yet ready to hire a copywriter, there are lots of things you can do to fix your landing page on your own. 

It doesn’t require lots of experience and months of split-testing. It just requires you to be open-minded and ready to put in some effort.

In this post, I’m going to share 4 simple copywriting tips that will boost your landing page conversions. So grab a cup of coffee (or tea) and let’s get started.TABLE OF CONTENTS

1. Master the headline

David Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Pretty crazy, huh?

And according to Copyblogger, it’s even more than that, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” So actually when you’ve written your headline, you have already spent 87.5 cents out of your dollar.

That’s right, you’ve spent the majority of your marketing budget before they even reach your opening sentence. 

Your headline is perhaps the most important piece of your landing page, so you need to perfect it.

There are 3 types of great headlines:

1. The big promise

When your audience browses your landing page, it must be immediately clear why they should read on.

It can be an amazing benefit or a huge problem your product solves. The point is to make it crystal clear what they will gain from reading your page. 

In most cases, a good start when you’re writing a big promise is to focus on your biggest selling point  – your USP. 

Is it your cheap prices? Your exceptional quality? Your popularity? Or your product’s ease of use?

The brand Casper does a great job sharing a clear benefit-driven headline: – Read more

Get your business ready for what comes next

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to learn how COVID-19 is impacting your business and how partners like Google can help. I’ve been inspired by how you’re supporting your local communities and re-imagining ways to run your business. 

You’ve also shared great ideas for how we can build better solutions that help you grow your business online. Today at Advertising Week, I’m excited to share innovations that will give you new insights about changing consumer behavior and help you meet customer demand in real time through automation.

Get insights tailored for your business

Consumer behavior is constantly changing, and the pandemic has only accelerated the pace of that change. For example, Kettlebell Kings saw a surge in interest for home fitness products when communities began sheltering in place. By meeting this demand from customers, the team processed more sales in one day than they typically would have over the course of months! For Zazzle, an online marketplace for customized products, exploring search trends allowed them to identify rising categories like puzzles and outdoor games as people looked for activities to do at home. By investing in these categories, Zazzle was able to deliver on customer needs and improve campaign performance. 

These businesses are proving how important it is to stay ahead of shifts in consumer behavior in order to drive continued growth. That’s why we’re introducing the new Insights page in Google Ads to give you custom insights specific to your business. We’re rolling out the beta in the coming months and will add new information over time—including audience and forecasting insights. 

The Insights page will feature a trends section that shows current and emerging search demand for the products or services most relevant to your business. For example, an outdoor retailer can quickly take notice of rising demand for tents as consumers gear up for more outdoor adventures. And a vacation rental company might see a growing trend for cabins. Explore these trends to uncover opportunities for categories you already promote in your campaigns—as well as for new, related areas you could tap into.

You can deep dive into a trend to understand which queries consumers are searching for or the geographic locations where demand is growing the most. These trends are aggregated and anonymized across many queries and can’t be tied to any individual user. Also use the integration with recommendations to easily activate keyword, budget and bidding optimizations in a few steps. You can apply these learnings to unlock new business opportunities, like new product areas to pivot into or future promotions to highlight.  – Read more

Google Indexing Issue October 2020 – How to Fix and What to Do?

On the 2nd of October, Google tweeted out of a bug with the way they index content on the web, which was causing some sites and their content to be deindexed. This, ultimately, resulted in a sudden and consistent drop in traffic.

As much as this caused quite a stir and panic in the SEO industry, Google made clear that this was a fault their end and there was nothing website owners had to do, in order to resolve the issue.

Ultimately, this an issue that has appeared to be fixed quite smoothly. Website owners are reporting indexing of pages again, and traffic back to normal, without any decrease or negative impact on rankings.

However, this does beg an important question for website owners – what to do when traffic drops? With this in mind, here is a step by step process that would be a good idea to do when seeing worrying statistics.

Confirm there is a Traffic Drop

By comparing traffic to a consistent baseline (such as a previous day or the week, or same-day last week), you are better able to see any anomalous spikes or drops in traffic. I tend to find Sunday is a great day for predicting the traffic of the upcoming week. If I see a 10% increase on traffic every Sunday, I’ll expect and usually see ~10% increase during the week. If one Sunday the traffic drops 5%, then I will expect and see the traffic to drop 5% too for the oncoming week.

For example, take one of my website’s statistics below, comparing to the same day of the previous week.

Highlighted in the red box shows an abnormal drop int traffic for a very early time of the day, by as much as 50% at it’s worst. In this situation, this would warrant enough of a drop to question, what is going on?

Look for Obvious Reasons for Traffic Drop

The first step to fixing the traffic drop is finding what is causing it. With this, here is a list of quick and easy steps I take to confirm potential obvious issues with the traffic drop:

  • Is the website live and working with and without caching?
  • Is the CDN working?
  • Has the site been hacked and redirecting traffic (run a Wordfence malware scan)
  • Is the server overloaded?
  • Is there a critical error (in terms of code) with the website?
  • Has competition in your sector increased?
  • Have any plugins been updated since the traffic drop?
  • Are all content on the site seeing a drop in traffic, or is it just a few articles?

Read more

The Beginner’s Guide to Reminder Advertising

When I go to bed every night, I have to set about five alarms for the morning.

I’m just the type of person that needs a lot of reminders to wake up on time.

In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.

And it makes sense.

In the world of sales, 80% of sales require 5 follow-up calls after a meeting. For marketers, it’s no different.

Essentially, you have to nurture and continuously remind your audience who you are to convert leads.

In fact, companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost.

Below, let’s learn more about reminder advertising and see what it looks like in action.

Reminder advertising is a paid method of marketing that targets people in your audience who are in the consideration stage of the buying process.

During this stage, users are reviewing their options. They’re aware of their problem and the companies that might be able to help them. Now, they’re trying to figure out which solution is the right way to go.

In this stage, it’s important to stay at the forefront of your audience’s mind. That’s where reminder advertising comes in.

Another way to use reminder advertising is if you own a retail or ecommerce store. With a reminder ad, you can inspire customers to buy more products from you.

In this case, reminder advertising can help customers remember that they like your store and products.

Additionally, you can use reminder advertising when you’re at the end of the product life cycle. For example, if a product has launched and you’re done with the growth phase, then you can use reminder advertising to keep people interested.

At this point, you might’ve noticed that this type of advertising doesn’t introduce a new product. Instead, these ads are targeted at customers who are already aware of your brand and the products you offer.

Also, these types of ads won’t contain a lot of information. Rather, they’ll just reinforce key messages and brand awareness. For instance, while you might include brief testimonials, usually just the name of the brand and product with a visual is enough.

The objective is to hopefully serve as a reminder for potential customers and increase demand for your product or service.

So, what tactics can you use for reminder advertising? Let’s take a look at a quick list below.

  • Retargeting: Retargeting is when users who were on your website or social media page start seeing ads for your company on other pages they visit online. The whole point of retargeting ads is to remind customers of a product or service they were looking at and didn’t buy. Retargeting is essentially a targeted reminder ad.
  • Abandoned cart emails: If a potential customer is on your website, adds a product to their cart, but doesn’t complete the purchase, you don’t want to lose that sale. To get them to complete their purchase, you can send them an abandoned cart email and remind them that they have items in their cart they may want to buy.
  • Email newsletters: An email newsletter is a great way to stay top-of-mind with your customers. If you’re regularly sending them valuable information and perhaps including special offers, they’ll be more likely to purchase from you.
  • Display ads: Display ads on Google or Facebook are another excellent option for reminder advertising. You can create a reminder ad that can help reinforce brand awareness.
  • Content: One of the best ways to keep your brand in your audience’s mind is to produce content on your website and social media. If someone sees your posts on social media or on your blog, they’ll have you in their mind when it’s time to purchase.

Now that we know more about reminder advertising, let’s look at some examples.

Reminder Advertising Examples

1. Coca-Cola

Since Coca-Cola is an established brand, any ad that isn’t aimed at a new product launch serves as a reminder ad.

Take the ad below, for instance. – Read more

7 All-Too-Common Landing Page Errors You Must Avoid

A properly designed and functioning website landing page is a thing of beauty. It greets customers warmly, informs leads, and even collects customer contact information. It presents news and information relevant to its industry, and shares internal and external communications.

And it does this 24 hours a day, 7 days a week, 52 weeks a year without ever asking for a pay raise.

But this is true only if your website landing page is designed well, maintained, and optimized to the gills. The art and science of a flawless landing page is beyond the scope of a single article, but we can start with helping you spot seven of the most common – and damaging – trouble spots.

  1. Unclear Value Statement
    Typically, new visitors to your page will only stay on it 3 to 15 seconds before they get distracted. In that span of time, you must offer a clear and visible reason to stick around and interact with the page.

That reason is your value statement. What value do your readers get in exchange for the time you ask them to spend? High-quality content is a must (and hopefully a given), but you also need to pull them in so they experience that content.

Does your landing page do that? If yes, great! If no, you should fix that. If you’re not sure, ask yourself:

  • Is there a compelling, visible headline that expresses the end benefits clearly and succinctly?
  • Is there a subheadline explaining your offering in more detail?
  • Are there supporting graphics that pull the eye toward your headline and subheadline?

If there aren’t, add them now.

  1. Poor Signposting
    Your landing page isn’t just there to be pretty. It’s meant to convince people to take action. If you don’t make it easy to find your call to action, most viewers won’t look for it.

You must make it clear — in as succinct and efficient terms as possible — why the action you want a reader to take will deliver enough value to make it worth the hassle. Tell them, in words that stand out from the rest of the page, what you want them to do next and what they’ll receive for doing so.

Improving your signposting stats by asking yourself the following questions:

  • Do you have a clear understanding of what the next step in a visitor’s customer journey should be?
  • Is it easy to find and take that step on your website?
  • Does your copy make a clear and compelling argument in favor of taking that step?

If you can answer yes to all three questions, your signposting is likely good (or at least good enough for now). If not, now you know what you have to do to improve it.

  1. Slow Loading Time
    Remember that 3 to 15-second maximum time limit we mentioned earlier? That span includes time spent waiting for your landing page to load, and every microsecond of that wait increases a reader’s likelihood of bailing on the whole thing. You must get your loading time to be as quick as possible.

Viewers who exit your landing page early – including while still waiting for it to load – increase your site’s bounce rate. Higher bounce rates reduce your rankings on Google and other search engines, meaning a page that loads too slowly not only impresses fewer viewers, but it also gets fewer viewers overall.

Improving your loading time is usually a job for your tech team or whoever in the office is responsible for overseeing your hosting service. That said, here are a few of the most important ways to optimize this important factor:

  • Optimize image size, file format, and compression;
  • Clean up your database by deleting saved drafts, old revisions, unused plugins, and similar virtual detritus;
  • Confirm that your WordPress theme (if applicable) is optimized for quick loading;
  • Use a content distribution network for file storage;
  • Analyze server response time with your hosting service, and work with them to reduce it;
  • Install tools that leverage browser caching;
  • Fix all your broken links;
  • Remove all render-blocking from JavaScript;
  • Reduce the number of redirects necessary to reach your page;
  • Optimize your code, especially in CSS, JavaScript, and HTML;
  • Enable file compression — except for on images;
  • Replace all PHP content with HTML wherever possible.

This is technical, detailed work, but it’s important. If you don’t have team members up to these tasks, it can be worth hiring an outside consulting company to do it for you.

  1. Only One Landing Page
    You have a good idea of your ideal customer’s hopes, fears, pain points, demographics, likes and dislikes, and other important information. If you have several different types of customers, you can’t use the same landing page for each of your customer groups. Each group has different characteristics that will prompt them to follow your call to action, so you don’t want to offer just one landing page.

Similarly, you also probably have more than one product or set of content and offerings to generate sales. Having only one landing page can lose leads because the page is only optimized for one of those products or content sets.

Ideally, you should have a unique landing page with a tailored offer for each of your customer models that would send those individuals to each of the products and content sets. An ad for professionals in their 30s making over $50,000 a year would lead to a landing page built for them, while an ad for heads of households working from home would lead to a landing page built for them.

Yes, that means a company with three profiles and four content sets would need 12 landing pages. And yes, it’s worth that kind of effort. – Read More

Want to Perform International PPC – Here Are Some Tips

The world is shrinking, and it’s faster than you believe.

And now is the time to go global.

“Just a few changes to your on-going PPC campaign and you can dramatically increase your ROI.”

If you believe the above, we are sorry to say but you are a PPC newbie.

We suggest you look for an expert right away. You need help. Fast.

But, if you read that statement and felt your forehead furrow, you are on the right track.

International PPC campaigns CANNOT be run with tweaks into your on-going campaign.

A lot needs to be considered, planned, and implemented with care.

If you don’t want your dollars to go waste, you better start digging the difference between regular and international paid ad campaigns.

Before you start your ad campaign for another country…

Here are our top tips for you:

1. Prepare a budget for each country

You can’t set the same budget for all the countries you plan to target.

Your audience varies from one country to another. So should your budget.

CPC, competitions, returns, search volumes, and other parameters vary across international borders. Your budget has to reflect these changes.

Look for experts who understand global audiences. These folks can help you set a country-specific PPC budget.

2. Research what search channels are the most widely used in your target country.

Find how the country’s users use web searches.

Google and Facebook are global frontrunners among PPC channels. But, these are not the only channels.

33% of searches in the US are on Bing. An excellent channel for your campaign.

But that figure is a mere 3% in the countries in the Asia Pacific. A straight no-no.

Baidu and Sogou are the popular search engines in China with a roughly 70:30 market share ratio.

And Russia’s most used search engine isn’t Google but Yandex with a 53% market share.

If you really think Google has the same popularity everywhere, take off your G-tinted glasses.

It’s time you know where your target is searching for you. Only then do you stand a chance at being found.

No matter how eager you are to start your campaign, don’t skip on the preliminary research.

3. Address specific regional concerns

Planning to copy-paste your campaigns across different countries? Stop before you push away all your prospects.

Understand specific regional concerns before you hit the Go button for your ad campaigns.

You could sell umbrellas all year round in the UK, but won’t that make you look like an idiot if you do that in the US?

You need to understand what kind of audience you are dealing with.

Some people want to talk to a salesperson before they buy. Others don’t need that nudge.

Find out what your audience appreciates, how they react, and what gets them clicking.

Also, don’t forget the split testing and funnels testing. Test even the tiniest of variables of your campaign. That’s how pros make sure they get the max bang for their buck.

Also, consider these:

  • Holidays & festivals – Bank on the right holidays and festivals to pump up your sales.
  • Lingual slangs – Refrain from using slangs, even if they are accepted in English. It might have contrasting or even offensive meanings in other countries, cultures, or languages.
  • Local sentiments – cultural and historical factors should affect your ad copies so that they don’t hurt the local sentiments.

4. Understand demographics, including their language, time zones, and currencies

Okay, so this one’s really basic. But, very essential. And easily overlooked.

If you think that you could just use Google translate, think again. How apt is the translation tool?

Sure you could ask for the directions in a foreign land. But can you really find the right keywords with just a translation tool? – Read more

What to Think About When Improving Your Website’s Load Time

Google this year changed the way they rank the website’s load speed, introducing what they call ‘core web vitals’. But, before this, let’s take a step back. Website load speed is a ranking factor, in terms of SEO, where the weighting has increased over the last few years.

This means if there are two websites ranking for the same keyword with similarly good content, Google is more likely to rank the quicker website of the two, as this is deemed a better user experience.

The question that needs to be asked, though, is what deems a quick website? Here are some of the elements you need to think about when looking to improve your website’s load time.

Core Web Vitals and Pagespeed score

Google has its own way of ranking the speed of a website, called pagespeed insights. With such rankings, these have been confirmed to influence the SEO of a website. The elements that make up the score of a page speed with Google include:

  • First contentful paint (15%)
  • Speed index (15%)
  • Largest contentful paint (25%)
  • Time to interactive (15%)
  • Total blocking time (25%)
  • Cumulative layout shift (5%)

You can also see the weighting that Google gives each to the page speed score. This makes clear that the largest contentful paint and total blocking time should be addressed first, whilst the cumulative layout shift has the least significance to the SEO of a site of the elements.

GTMetrix Ratings

GTMetrix is a brilliant tool that should be used in unison with Google’s pagespeed insights. GTMetrix provides its own pagespeed score and YSlow score to help website owners understand where to improve the speed of their website.

The reason GTMetrix should be used alongside pagespeed is that GTMetrix includes certain elements in their scores that Google does not, such as image scaling, content delivery networks, and browser caching.

In a way, Google focuses on the speed rating of your site, whilst GTMetrix do the same, but also make clear of ‘easy win’ optimizations to check if you are doing them or not.

Perceived Load Time

Ultimately, the most important thing to consider with website load speed is the user experience and perceived load time. If you optimize your site and the perceived load time does not change, then you won’t see much difference in the SEO of the site. This is why it is important to improve not the actual load time from start to finish, but the perceived load time. – Read more

GroovePages vs. ClickFunnels: Which Sales Funnel Builder is Better?

Trying to decide between GroovePages and ClickFunnels? The truth is, they’re both great services. But they’re a little bit different. Here’s everything you need to know.

GroovePages and ClickFunnels are remarkably similar services.

They both allow members to build sales funnels that generate leads and make sales online.

Still, they have their differences.

And our goal here is to teach you about those differences and to help you make an informed decision.

Ultimately, both services are great at what they do, but depending on the type of business you’re building (or the features and integrations that you require), one will probably outshine the other.

So let’s dive right in!

TL;DR Overview Of GroovePages vs. ClickFunnels

In a hurry? Here’s our quick overview of the main differences between GroovePages and ClickFunnels…

  • Both GroovePages and ClickFunnels allow members to build online sales funnels. But while GroovePages only recently launched, ClickFunnels has been in this game since 2014, has more than 70,000 members, and has collected hundreds of stories of people who’ve built million-dollar businesses with their service.
  • ClickFunnels has a 14-day free trial that allows you to try out all of its features risk-free for two weeks, and you’re able to cancel anytime. GroovePages has a free plan, but you get very limited access to critical features.
  • GroovePages is giving away lifetime memberships temporarily for $1,397 — currently, that is the only way to get access to GroovePages Pro.

ClickFunnels Features

Now let’s dive into the features, first for ClickFunnels and then for GroovePages. These lists aren’t exhaustive but just highlight some of the more important features.

Easy Drag-And-Drop Visual Editor

The ClickFunnels drag-and-drop visual editor allows you to make changes to any part of your sales funnel. 

You can customize individual elements, change the formatting of any page, change text, and rebrand colors. – Read more

How to Turn Your Website’s Ghost Visitors Into Qualified Leads

Generating traffic is only part of the problem for businesses looking to drive sales and put their brand on the map. Turning ghost visitors into actual leads is the second obstacle to overcome. With lead generation vital for forward-thinking companies, Head of Marketing at Lead Forensics, Jamie Richards, shares his tips to convert web visitors into customers. In this guide, Jamie will discuss the critical considerations for business owners on a mission to generate more leads and boost web conversion rates. 

How does discovering your unseen website visitors accelerate growth?

Data is incredibly precious for businesses looking to capitalize on web users’ popularity and turn more ghost visitors into high-quality leads. Many B2B leaders are unaware of their business website’s power and potential to unlock opportunities to facilitate sales directly from the website. Using a potent blend of data analysis and technology, business owners can discover a raft of useful information, which can be used to shape future strategies and create opportunities to increase revenues. 

An IP address on its own doesn’t provide a tremendous amount of information, but if you utilize reverse IP tracking technology with a matched database, suddenly, you have access to all the names of business clients visiting your website. These names were hidden previously. Once you know who is visiting your website, you immediately have leads at the funnel’s top, and you can set about trying to capitalize on emerging revenue opportunities. By turning a ghost visitor into an actionable lead, you can improve ROI for each campaign. Also, having access to enriched data, including site analytics, on-site user behavior, firmographic data, and critical decision-makers’ contact details, you can gain a more in-depth insight into visitors, which will speed up movement in the funnel and maximize the chances of lead conversion. 

PPC and SEO for Small Businesses 

The importance of a website that delivers cannot be underestimated in a digitally-driven B2B world. It’s crucial that clients and prospects can find your site easily, so digital tactics such as Pay-Per-Click (PPC) and Search Engine Optimization (SEO) play an essential role. The higher the search engine ranking, the better the position on the search engine results page.

For business owners that don’t have digital marketing expertise or access to an in-house team of SEO experts, it’s wise to seek professional advice. Expenditure on Google AdWords, Bing and social media ads often form a large part of your strategy. 

Effectively, this means you’re then paying for website traffic to go to a particular landing page. If the visitors fail to convert, it’s not only the loss of an engaged lead you can no longer see, but also a missed opportunity. Using Lead Forensics, you can recapture those leads and see real return on investment. 

Recapturing Lost Leads

Thousands of leads are lost each month, so how do you recapture them and increase customer numbers? Most B2B marketers wait for their visitors to make the first move, but what happens if they don’t choose to get in touch or place an order if they don’t respond immediately to your high-end, engaging campaign? If there’s no interaction, how would you know that a visitor was even on your site, and more importantly, how can you turn a one-time visitor into a customer? 

Try employing reverse IP tracking rather than relying solely on Google Analytics tools, removing IP data. With this technique, businesses can see who has visited their site and gain access to extra information, which increases the value of the lead and provides genuine opportunities to recapture unconverted leads in real-time. – Read more