What Are SERPs? Search Engine Results Pages Explained

What Are SERPs? Search Engine Results Pages Explained

Arguably, the most important webpages for any marketer are the search engine results pages (SERPs). These results are what return when someone searches for a particular query.

Marketers know these valuable results pages influence the traffic your site sees and, therefore, the long-term success of your business, so the goal is to get your website ranked as high as you can on these pages. 

In this post, we’ll walk you through what you need to know about SERPs. Specifically, we’re going to focus on Google SERPs.

We’ll also go over how to optimize for key features so that you can improve your site’s click-through rates (CTRs) and earn more qualified traffic. 

Why Are SERPs Important?

The SERPs are the pages users see when they perform a search on the search engine. These pages rank relevant results according to the search engine algorithm’s understanding of their relevance and usefulness. 

Below is an example of the top of the SERPs for “best home organizers”:

best home organizers serp

Google processes more than 40,000 searches every second. This translates to an average of 1.2 trillion every year. When you pair that with the fact that the average CTR for the first position on Google is 28.5%, your search engine optimization (SEO) strategy should prioritize ensuring you rank high on the SERPs.

How Many Results Do the SERPs Have?

Search engines might rank thousands of websites for a particular query. Typically, only 10 organic results will appear on the first page of the SERPs. Many SERPs have even fewer than 10 organic results.

With limited real estate on the first page of the SERPs, it’s important to optimize your site to make it user friendly and informative to answer relevant queries. 

What Are Some Common SERP Features?

As search engines have become increasingly sophisticated in their ability to understand queries and user intent. They have also developed SERPs that incorporate various features that searchers might find interesting and helpful.

The features that appear on a given SERP will change based on what the search engine understands as user intent and what device the user is using. For example, mobile searches might have different features than desktop search results. 

You’ve likely seen a lot of the SERP features listed below, so take a look and think about which ones make the most sense for the keywords and content you’re trying to rank for. 

Featured Snippets

A featured snippet can also be referred to as an answer box. In the featured snippet, Google highlights a portion of text from a website to provide a concise, direct answer to the user’s question.

This feature is useful when someone wants to uncover a direct answer and doesn’t need more in-depth information. – Read more

What Are Buyer Keywords and How Do I Find Them?

What Are Buyer Keywords and How Do I Find Them?

Buyer keywords are the search terms and keywords people use when looking to buy a product or service. When searchers use buyer keywords in search engines, it signals that they’re already at the end of the buying cycle and they’re ready to make a purchase. 

If you’re running an ecommerce website, keyword research is vital. Figuring out how to find the best keywords for the final stage of the buyer’s journey will help give you a competitive edge while also helping to justify your spending on content marketing. In fact, more than 60% of marketers note that leads are one of the top metrics they use to measure content success. 

In this article, we’ll review the buyer’s journey and help you understand how to find the right keywords to improve conversion rates and drive sales. We’ll also discuss why buyer keywords are an important part of your search engine optimization (SEO) strategy:

The Buyer’s Journey: A Quick Overview

To fully understand buyer keywords, you’ll want to start by taking a closer look at the buyer’s journey. The buyer’s journey is what a customer goes through when looking for a product or service. The process starts with the customer realizing they have a problem, followed by researching and considering solutions.

There are many models out there for the buying process, but in its simplest form, the buyer’s journey can be divided into three stages: the awareness stage, the consideration stage, and the decision stage.

  • Awareness stage: A consumer begins to do high-level research related to their problem. 
  • Consideration stage: Once a consumer understands their specific problem, they begin to search for more specific solutions. 
  • Decision stage: At the final stage, a consumer knows how to solve their problem and searches with the intent of comparing the different options available to them. This stage finishes with a purchase. 

Buyer keywords come into play during the last stage. When customers reach that final purchasing decision, they use buyer keywords (also referred to as buyer intent keywords) to look for specific products or services. Examples of these sets of phrases include “massage therapy deals,” “best price for a laptop computer,” and “affordable luxury items.”

Ecommerce and SEO: Use High Intent Keywords

When outlining an ecommerce SEO strategy, you’ll want to start with keyword research. Keywords are the words and phrases users type into search engines to look for information, products, or services. Outside of the content creation industry, they’re referred to as searches or queries.

If you want your website to show up on the results page when people type their queries into search engines, it will help if you learn more about using high-intent keywords in your web pages. 

There are two ways to improve your page’s ranking for specific keywords:

  • Paid search results: You can invest in a Pay-per-Click or PPC campaign. With PPC, you bid on a term relevant to your brand, and Google or other search engines will show your web page in their results page when users search for those specific keywords. 
  • Organic search results: Your other option is to optimize your website to rank in search engines’ organic results. Organic search optimization means you didn’t pay to rank where you are but instead used a combination of SEO strategies (e.g., internal links, backlinks, and on-page SEO) to help move your page higher for a specific keyword.

Effective keyword research can help you decide which strategy makes the most sense for the keywords you’re targeting. Our Keyword Magic Tool, for instance, is an easy-to-use keyword research tool that provides specifics on keyword difficulty and cost per click (CPC) to help you decide which optimization strategy will show better gains. 

Finding buyer keywords – What Are High Intent Keywords?

High intent keywords are words and phrases used by consumers to signal their strong intent to buy now, inquire about a service, or commit an action that will lead to a sale. High intent keywords, also known as high commercial intent keywords, are considered the most promising and most valuable keywords for conversion. 

High intent keywords tie into a customer’s purchase intent. Purchase intent is the probability that someone who visits your website will buy your product or service.

Marketers and website owners facilitate and measure purchase intent by looking at factors such as the buyer’s persona, website engagement, past purchases, and other interactions. 

To take advantage of high intent keywords and purchase intent, consider using the keywords to target visitors who’ve purchased from you in the past or those who have had multiple interactions with your website.

To attract new customers, it’s always best to use product-specific keywords, such as “best macro lens for nature photography.” – Read more

Read more blog posts about Keywords here

#Advertising #PPCKeywords

How to Achieve Success With Google Ads

How to Achieve Success With Google AdWords

Google Ads is an internet marketing platform developed by Google. It’s where advertisers bid on keywords to display short, contextual ads, service offers, product listings, and videos within search results. It can also place ads on websites, on social media, and on mobile applications. It lets website owners show up in search results for particular key phrases. You can achieve success with Google Ads.

To get a high placement in words, it’s best to know how the system works. When someone searches for something using a keyword, a bidding war breaks out between website owners who want to reach the top position in words. The highest bidder then gets the top slot in the Google search results for that searched phrase. The second highest bidder follows and so on.

To keep your ads at the top of the list, you need to have a good quality score. You can check your quality score online through the management tools. A high-quality score always means higher bids and click through rates. It also means more people are clicking on your ads, resulting in increased sales. So the goal is to get a high-quality score so that you can maximize your conversions.

Another important aspect of achieving high up results is to perform proper keyword and audience research. Keyword research is the process of selecting words people might search for a given product or service. Through audience research, you can determine which keywords will attract more viewers. Doing the correct research will give you an idea of what your target audience wants to see when they’re searching for a given term.

A great part of doing good keyword research is finding AdWords keyword planner tools. A keyword planner tool allows you to find keywords that will be successful in your ads. The tool will also provide you a list of competing AdWords, how much each keyword is worth, and other useful information. You can save this information to a text file so you can reference it for your next AdWords campaign. Doing good keyword research is critical if you want to maximize your advertising spend.

Finally, your AdWords campaign should be tracking constantly. Google offers a free Google Analytics account, which allows you to track your AdWords campaigns. If you don’t already have Google Analytics installed on your website, you can go to Google and sign up for their free account. Google Analytics is absolutely crucial to achieving success with your AdWords campaign.

Google AdWords is an internet marketing platform developed by Google, in which advertisers bid for positions to display short keyword-rich ads, product offerings, service offers, or video clips to website visitors. It may place ads both on search results and on non-search sites, on mobile applications, and video. In order to be eligible as an advertiser, you need to have a valid e-mail address and an active PayPal account. Google AdWords uses your PayPal account as it’s payment processor. When the campaign starts, you will be given an ad template with the option of changing the text and link of your ad. – Read More 

Read more blog posts about achieving success with Google Ads

How to Use Video Ads to Build Consumer Trust in Your eCommerce Company

How to Use Video Ads to Build Consumer Trust in Your eCommerce Company

When you have an eCommerce business, consumer trust can never be taken for granted. It is a key element that allows you to build a solid online reputation, attract new prospects, and nurture them into becoming loyal customers

The thing is, consumer trust is usually slow to build and easy to lose. You need to strategically and consistently convey brand messages that inspire confidence and reflect genuine authenticity. Or else, you risk your efforts falling short.

Luckily, this can be achieved consistently through video content – especially on social media! 

Regardless of your business’ size or niche, these platforms offer the most optimized environment to run hyper-targeted ad campaigns, create meaningful interactions with an audience, and ultimately make your brand more approachable and reliable. 

So, today, we’ll go over some essential techniques that professional video companies use to build trust with video ads and help you enhance your campaign’s performance!

Three Key Traits to Inspire Consumer Trust and Confidence

Building consumer trust can’t be forced down or established overnight, especially in the all-too-often fishy digital world. On the contrary, it takes a lot of work, planning, patience, and time. 

That said, if you develop video ads that focus on displaying competence, expertise, and humanity, it’ll be much easier to earn your prospects’ trust and create deeper, more personal relationships with them. 

Let’s see how you can do that! 

Display competence through video production quality & professional finish

One of the most important elements that’ll define how new audiences perceive your brand is your online content – that is, your website, blog posts, email campaigns, social media accounts, videos, imagery, and more. 

And for that matter, quality is essential because it says a lot about the standards you hold your company to. Mind you; these are people that don’t know what you do and what your company stands for. So, to make an excellent first impression, you’ll have to showcase professionalism and competence with quality content. 

Now, in terms of video ads, there are many different factors that’ll play a role in defining their quality. For instance, a good script, top-notch visuals, and excellent sound design are elements that can’t be missing. But it’s all going to depend on the type of ad you want to create. – Read more

Read other E-commerce blog posts here

7 Lead Generation Landing Page Examples [+ Optimization Tips]

First impressions make all the difference – especially when you’re trying to generate leads for your business.

If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to thrive, your landing page needs to be effective.

If it works well, it can get more subscriptions, grab more email addresses, and even boost sales. But a poor landing page can leave a bad taste in your potential customer’s mouth and cost you a lot of your marketing budget. Without leads, your business won’t have customers. And well… we all know what happens to a business without customers 💀

This is why you need to master what a winning landing page looks like. Now let’s take a look at seven lead generation landing page examples that work well so you can draw inspiration from them. We’ll then also share landing page optimization tips that’ll help you drive even more leads from your campaigns. – Read more

Why You Might Want to Be More Negative in Your Marketing

Ever wake up on the wrong side of the bed?

Of course you have. We all have.

Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?

Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark. Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! Sometimes, it’s good to embrace a little bit of the negative. (Trust me — this will all make sense in a second.)

So, here we go … if you ever wake up wanting to shut out the world, here’s how you can take it out (positively!) in your marketing.

What is negative marketing?

Negative marketing is a tactic that traditionally taps into negative emotions — such as fear, irritation, anger, or sadness — in order to elicit a response from the consumer, often in favor of what a brand offers or against what a brand opposes or competes with.

Keep in mind, however, that negative marketing shouldn’t be deployed simply because you want to be cranky. Instead, it should be implemented strategically with one (or more) of these goals in mind: 

  • Empathizing with customer struggles 
  • Differentiating your brand with that of competitors, especially those who may not be willing to take a stand or acknowledge certain truths in the industry
  • Cutting through the noise of “neutral” messaging that might not be resonating

If you’re successful, the end result causes you to stick in your audience’s mind, which gives you the bandwidth to prove your brand as a superior alternative.

How to Be Negative in Your Marketing

So how do you implement this tactic successfully? Here are some opportunities to be “more negative” in your marketing.

1. Create negative, or exclusionary, personas.

Let’s start with something a little bit easier to swallow than just being a total grumpy pants: exclusionary personas. Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas — they’re the personas of the people you do not want to target in your marketing. – Read more

5 top benefits of having a website

Many professional people have realized the importance of having a website. Therefore, when people start a new business, they also create a website linked to it. On this website, people have information about their business. When people want to market their business, they share the website link with others. Here are many benefits when you have your website. Some of the benefits are:

  1. It ensures the exchange of information:

A seller and buyer have a very strong relationship with each other. They share and exchange information with each other. With the exchange of information, the seller as well as the buyer comes to know about each other. The business serves the inquiries of the potential customer due to the website. A business can also upload promotional videos and content on the website that enables the business to promote its products and services cost-effectively.

  1. It helps reduce the cost:

These days, businesses are making a lot of profit because of their websites. Customers like the product on the website and then place the order on the spot. This way, the brand does not have to convince the customer to come to the store. Nowadays, many brands don’t have any physical store and operate via the website. This way, they save the cost.

Apart from this, many businesses have purchased cloud hosting like Magento hosting. With cloud hosting, they can use the resources available on the cloud. This results in cost reduction

  1. It helps in the advertisement:

Every business needs some advertisement to promote its products and services. Different services such as Google AdWords help a business promote its products so that maximum customers can reach it. People are getting awareness of SEO so that they can generate organic traffic. The website becomes the main source of marketing and making a business successful if the business knows what marketing strategies should be used in conjunction with the website.

  1. It helps outperforms competitors:

If you are running a business and you don’t have a website, you will never be able to compete with those competitors who have a website. Businesses that don’t have a website usually miss out on a golden opportunity to gain new customers that other businesses are gaining via the website.

These days, competition has increased so much. Therefore, a business should never miss a single opportunity that can take it to the road to success. – Read more

What Is Bounce Rate and What Is a Good Rate?

A site’s bounce rate is important because it tells you how well people are — or more importantly, aren’t — engaging with a webpage’s content or user experience.

Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action, such as buying something, filling out a form, or clicking on a link. 

If you’re a marketer, it’s important to understand bounce rate and how it impacts your overall digital marketing strategy. For example, a bad bounce rate might indicate technical SEO issues, such as your page load time is too slow.

In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate, which will improve your conversion rates and your organic search rankings.

What Is a Good Bounce Rate?

To define what a good bounce rate is for your site, you want to understand the difference between a high bounce rate and a low bounce rate.

A high bounce rate means that a visitor’s overall session duration is short; they visit a page on your site and leave. A low bounce rate means that visitors are spending time on a page and clicking on available links. 

In terms of good versus bad, a high bounce rate isn’t always a bad thing. A good bounce rate and a bad bounce rate are relative terms whose definition can change according to different criteria, including subjective ones. For example, according to Google:

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad … On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.

Another way to think about this is to think about a site’s structure. Let’s consider an ecommerce site. The homepage might have the highest bounce rate out of any page, for instance, because you want your visitors to stay on landing pages where they can make a purchase, like a product page. 

So, what is a good bounce rate? A bounce rate of 56% to 70% is on the high side, although there could be a good reason for this, and 41% to 55% would be considered an average bounce rate. An optimal bounce rate would be in the 26% to 40% range.

You can easily check a page’s bounce rate using our Traffic Analytics Tool, which also reveals a page’s average visit duration, page visits, and the total number of unique visitors. 

Semrush Traffic Analytics screenshot

Bounce Rate vs. Exit Rate

When discussing bounce rates, another term that frequently comes up is the exit rate. The difference between a bounce rate and an exit rate is sometimes not well understood since the two are somewhat similar. If the bounce rate is the number of single-engagement sessions a webpage has, the exit rate is the number of people departing a specific page, even if they didn’t originally land on it.

So, if a person lands on page 1 of your site and hits their browser’s back button to the referring page, that’s a bounce. But if they land on page 1, go to page 2, and then quit their browser or jump to another site, that’s considered an exit. Because they clicked to another page from page 1, that can’t be considered a bounce. Neither can page 2 since that’s not the first page the person landed on.

In terms of analysis, a bounce may indicate a lack of interest in a site, but a high exit rate could indicate you’re having problems with conversion rate optimization (CRO). Although someone has shown enough interest in your site to visit more than one page, they’re likely going back to the search engine to find the answer they’re looking for. 

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How to Lower Bounce Rates

If you want to lower your bounce rate, you should consider what can negatively impact your bounce rate, including:

  • Slow page speed
  • Pop-ups
  • Unnecessary plug-ins
  • Poor usability
  • Title tags and meta descriptions that aren’t properly optimized
  • Blank pages and technical errors
  • Low-quality content 
  • Pages that aren’t mobile-friendly
  • Improperly implemented Google Analytics setup

So, faced with how to get a bounce rate down, there are several things you can do. Here are a few of the most important ones:

Review Pages with the Highest Exit Volumes

In Google Analytics, navigate to Behavior > Site Content > Exit Pages to find the pages with the highest exit volumes. This will reveal the pages where people most often abandon your site and let you know who is landing directly on an exit page or coming from another page on the site. Both kinds of information will help you make changes to improve your bounce rate.

Review In-Page Analytics

Remember that you can easily check a page’s bounce rate using our Traffic Analytics Tool, but you can also run the page through Google Analytics if you want a more nuanced look. 

With Google Analytics, you can review bounce and exit problems from different levels. The “All Pages” report provides the bounce rates for individual pages, while the “Audience Overview” report provides the overall bounce rate for your entire site.

You can also use the “Channels” report to see the bounce rate for each channel grouping, and the “All Traffic” report provides bounce rates for each source/medium pair. After making changes, you can turn to the Optimize tool to test different versions of your site pages to determine which ones encourage greater user engagement. – Read more

Do Display URLs Matter in Paid Search?

In ad copy, we know that content can affect your ad performance. Headlines, keywords, or even the CTA can impact the ad performance. It is well known that the right landing page can affect conversion rates. Does the URL displayed in your ad make a difference in performance? In this article, we are going to show you that it can make a difference.

Display URL Examples

Using PPC landing pages is not an uncommon practice in helping to measure performance. In this screenshot, we see ads from Gap and Shein that are using a sub-domain in their ads.

clothing for women search query

Here is another example from Dell. Oftentimes, advertisers will use subdomains like Deals, Shop, or Coupons. In this screenshot, we see Dell is using deals.dell.com in their final URL.

new computer search query display url

A Display URL Test With Subdomains

For one brand, we had many challenges with tracking due to the large volume of phone numbers displayed on their website. We were able to set up Google website call tracking, but this only worked for their primary toll-free number and not for the local phone numbers. Analytics was able to track the click-to-call activity for all phone numbers, but this was not ideal because it was unable to measure the duration of the call. The best option may have been using a third party call tracking service, but this was not an option for this brand.

So, one recommendation we had was to set up a PPC landing page that would display one primary phone number which would allow full visibility into call quality. One challenge was the brand was unable to set up a page on their primary domain, so we created a separate domain. All ads were redirected to this domain and nothing else was changed in the ad copy. Another thing to note is this client has several Brand campaigns targeting different regions of the country.

branded campaign results for test display url

As you can see in the Branded campaign, the costs were 12% lower, impressions increased by 18%, and CPCs increased by 16%. The conversions decreased by 25% and the CPL increased by 16%. Updating the ads can reset the ad quality score and this could have contributed to the higher CPCs we saw here. However, the metric that stood out the most for me was the impact it had on our CTR. Less searchers were clicking on our ad with the subdomain as the display URL, compared to the original ads. 

The Non-Brand campaign performance was not impacted to the same degree as the Branded campaign. The CTR decreased by 7%, CPCs were 2% lower, conversions increased by 21%, and the CPL was only 5% higher. 

One theory was that customers may have trust issues with the domain displayed. That perhaps they could see the organic listing below and were clicking on that instead. In the Non-Brand campaigns, their organic listing was less likely to show in the #1 organic spot due to the competition. The CTR did improve the next month, but only to 5.99%. In Analytics, we do see Organic traffic did have a 17% lift. However, the campaign lost less than 1,000 clicks, and so this traffic increase may or may not have been related. – Read more

How to Use Google Ads to Promote Your Business

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine a better place to advertise for your business.

You might be wondering if Google advertising works? As Google states, “Google is where people search for what to do, where to go, and what to buy. Your digital ads can appear on Google at the very moment someone is looking for products or services like yours. Whether you’re on desktop or mobile, a well-timed ad can turn people into valuable customers.” Read on to learn how to use Google Ads to promote your business.

What is Google Ads PPC (Formerly Known as Google Adwords)?

Google Ads, formerly known as Google Adwords, is, as HubSpot states, “a paid advertising platform that falls under a marketing channel known as pay-per-click (PPC), where you (the advertiser) pays per click or per impression (CPM) on an ad.” The platform launched in October 2000, just two years after Google burst onto the internet scene. In 2018, the advertising platform was rebranded as Google Ads. With the detailed instructions on how to use Google Ads the platform provides, Google Ads has become increasingly popular as the go-to place for digital advertising for businesses across all industries.

Google Ads PPC allows you to create and share well-time desktop and mobile ads to your target audience, which means you can advertise on the Google Search engine results page (SERP) when your ideal customers are looking for your products and services. Ads from the Google Ads platform are not limited to just the SERPs. They also display on Blogger, YouTube, and the Google Display Network, which can “help you reach people with targeted Display ads while they’re browsing their favorite websites, showing a friend a YouTube video, checking their Gmail account, or using mobile devices and apps.”

How to Use Google Ads

Google Ads is a pay-per-click (PPC) model, which means that marketers target specific keywords on Google and make bids on the keywords, competing with other businesses also targeting those keywords. The bids for keywords are “maximum bids” or the max you’re willing to pay for an ad. For example, if you place a maximum bid of $5 and Google determines that your cost per click is $3, then you’ll get that ad placement. If Google determines that the ad is more than $5 then you won’t get the ad placement you bid on.

When using Google Ads, you can choose to set a daily maximum budget for your ad rather than placing a maximum bid. With this option, you’ll never have to worry about spending more than your specified amount for each ad per day. This bidding option can help you get a better gauge of how much you should budget for your digital ad campaigns.

There are three types of bidding options marketers can choose from as part of the Google Ads setup when using Google Ads, including:

  • Cost-per-click (CPC). How much you pay when a user clicks on your ad.
  • Cost-per-engagement (CPE). How much you pay when a user performs a specific action on your ad (subscribe to a list, watch a video, etc.).
  • Cost-per-mille (CPM). How much you pay per 1,000 ad impressions.

Google takes the bid amount and pairs it with an assessment of your ad called a Quality Score, which according to Google, is “an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.” The Quality Score ranges from 1-10, with 10 being the best score — so, the higher your score, the less you’ll have to spend on your ads. When using Google Ads, the Quality Score combined with your bid amount creates your Ad Rank, which is the position your ads will appear on the search engine results page (SERP). When a user sees and clicks on the ad, the marketer will pay a small fee for the ad click, hence pay-per-click.

Terms to Remember When Using Google Ads

Below are some common terms to help you understand, set up, optimize, and run your Google Ads. While some of the terms are specific to using Google Ads, some are related to PPC ads in general.

  • AdRank. AdRank determines your ad placement when using Google Ads. The higher your AdRank, the more your ad will be shown to users. This increases the probability of users clicking on your ad. Your AdRank is determined by your maximum ad bid multiplied by your Quality Score.
  • Keywords. When a Google user conducts a search, Google returns a range of results that match the searcher’s intent. They conduct these searches via keywords, which are words and phrases that align with what a searcher wants to satisfy their query. For your ads, select keywords based on the types of search queries you want your ads to display alongside.
  • Negative Keywords. This is a list of keyword terms you don’t want to rank for. Generally, negative keywords are semi-related to your intended search terms but aren’t keywords you want to rank for.
  • Campaign Type. As part of the Google Ads setup process, you’ll have to decide what type of Google Ads you want to launch:
  • Search Ads are text ads that are placed shown on Google SERPs.
This is an example of how to use Google Ads to advertise on Google Search.
  • Responsive Search Ads allow you to create multiple versions of ad headlines and copy (15 versions of ad headlines and 4 variations of ad copy) when using Google Ads so Google can select the best performing ads to display to users. With traditional Search ads, you create only one version of your ad. Response Search ads, however, give you the opportunity to test your ad components to understand which ads are earning the most clicks.
  • Video Ads are 6-15-second ads shown on YouTube.
This is an example of how to use Google Ads to advertise with video ad campaigns.
  • Display Ads are typically image-based and shown on web pages within the Google Display Network.
  • The Google Display Network (GDN) is a network of websites that allow space on their webpages for Google Ads. These ads can be images or text and are displayed with content that matches your selected keywords. Typically, the most popular Display Ads are Google Shopping and app campaign ads.

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