Beyond ‘contact us’: Six website features hotels can use to increase engagement & bookings

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Every hotel website has a ‘contact us’ page, a page where people can find the most basic details.

Such a passive posture, however, is a missed opportunity for hotel teams to facilitate interaction and funnel a user’s focus while they’re actively engaged.

Customer service is supposed to be at the core of hospitality, yet that “extra mile” ethos doesn’t always translate into the digital sphere. The integration of enhanced contact tools on hotel websites has been moderate, and not just among smaller properties with modest budgets.

L2’s recent Digital IQ: US Luxury Hotels report revealed that while nearly every global hospitality brand analyzed has a dedicated “contact page” on their website, only about one in four allow users to request a call from a customer service agent, and even fewer offer a live chat feature.

Adding more sophisticated contact features offers a competitive edge and leads to direct bookings.

Here are six website enhancements for contact that converts. – Read more

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