With over a billion daily active users scrolling through their Facebook newsfeed on a daily basis, Facebook presents a massive opportunity that can help grow any business. Business owners underestimate the amount of attention Facebook yields.
Twenty years ago, if you wanted to tell customers about your products you had to rent a newspaper ad, or pay for a billboard next to the road. Not only was this way of advertising expensive, but it was also a hassle. Contracts needed to be drawn up, quotes needed to be passed around, and it could take weeks to kick-start a campaign.
Today, with the push of a button, Facebook can help you show your product and service in to millions of users through something called Facebook Ad Manager. All it takes is a few clicks, and a couple of bucks of course.
However, getting your ads onto people’s news feeds is the easy part. The harder part and the part you’re most likely after, especially if you are a small to medium sized business owner, is how to make your ads convert into qualified leads or potential customers! – Read
The 21st century has witnessed the greatest revolution: The Internet.
As the world changes steadily, so does the market. So how do MNCs, startups and other companies realign their marketing strategy to their own benefit?
Civilized society has always been driven by curiosity and progress. As we progressed, we had a few defining moments, which accelerated our historical timeline and the product is the current age, our time, our present. We catapulted our own growth and pushed us far beyond the ordinary. Although each invention or discovery has a very important contribution, none has been so globally inclusive like the Internet. The interconnected web has transcended its importance and now controls our life, our thoughts and our opinions.
When internet was conceived, it was primarily used for communication. The electronic mail took telephones and fax machines head on, beating them in terms of efficiency, cost-effectiveness and reduced time consumption. However, we are the manipulators of our own inventions. Soon the world realized that this technology can be scaled and used in businesses, marketing & advertising among other ventures. The circle of demands and supply did the rest. The world hasn’t been the same since the late 90s and won’t be the same ever again. – Read
Like many social media channels, LinkedIn can be an effective way to draw people’s attention to your business.
But the platform is notably different from advertising on Facebook or Instagram.
As Entrepreneur Network partner Eric Siu and a team member at Siu’s Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messaging. – Read
The Cambridge Analytica scandal that unfolded earlier this year is just the latest in a long sequence of incidents of firms’ wrongfully acquiring and misusing internet users’ data.
While the scandal itself related to unfair sharing of user information by Facebook, the ensuing media storm brought the public’s attention to their personal data and its use in digital advertising.
Apart from depending on stolen data, advertisers are also notorious for bombarding us with irrelevant and annoying advertisements. For every funny commercial that we remember fondly from childhood, there are a million annoying and spammy ads that we look back on with nothing but pure disdain. – Read
For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective.
The modern-day consumer doesn’t want to be blatantly sold to; they want to organically learn about a company or product and determine whether it fits their needs at their own pace.
Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your business is more likely to get discovered by the right audience. – Read
Any novice who has ever dipped their toe into Google Analytics can attest that the sheer volume of data available could easily crush even the mightiest Avenger.
Fighting Thanos. On Ego. With all his Avenger buddies.
Let’s put it this way; you need to be a Guardian of the Galaxy to manage the herculean task of sifting through all that data.
But before signaling The Marvel Bunch to help you measure the ROI of your digital marketing efforts, you need to get some basic metrics. Because, let’s face it, without the right equipment, even a God of Thunder is pretty helpless. – Read
A keyword analysis (or keyword research) is the art and science of uncovering which keyword phrases your prospects are likely to use at Google or other search engines.
Why is this important?
Because search engines are looking to return relevant results when someone performs a search. The closer the words on your web page, blog post or online video are to the search that was just performed, the more likely you are to rank higher for that search.
Higher rankings mean more qualified traffic. In fact, a recent study showed that the number one result averaged a 36.4% click-through rate (CTR.) The second place result only managed 12.1% CTR, and the CTR declined with every subsequent result. – Read
Fans are vanity and sales are sanity. —Lori Taylor, social media marketer
It’s easy to get sidetracked from sales because there are a ton of digital parameters for success, elaborate conversion funnels, follower counts, newsletter signups, likes, shares…
But the purpose of your investment in social media is ultimately to sell.
Yet, good-old, traditional selling is becoming trickier to do, because social media are savvier than ever and know when they are being marketed to.
That said, the number of businesses selling on social media is increasing even as you read, especially on the king of all platforms, Facebook.
Have you tried to harness Facebook’s potential as an online store for your products or services? It takes time and effort, but it can yield worthwhile results. Here are a few easy tips to help you get started.
Create a Facebook business page
Start with the basics, by creating a Facebook business page, which gives you customization options that a simple profile page won’t. – Read
With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers.
In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.
With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.
In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here’s a complete guide to what this means. – Read
Create a Winning Pinterest Business Marketing Strategy
If you haven’t visited Pinterest for a while it may be time to take another look — since 2010 this large platform has grown tremendously with over 200 million users today — 80 percent are engaging on mobile. Many consider Pinterest business marketing to be a part of their social media strategy. This is also a great place to build your brand and attract website subscribers in an age of constant changes in search.
According to Omnicore over 5 percent of referral traffic comes directly over from Pinterest. And that two-thirds of pins come from brands and consumer products. – Read