Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities. While marketing teams will never fully divert away from these metrics to demonstrate the business impact their campaigns are having, they need extra help, especially as the competition is increasing.
In fact, almost 600,000 new UK businesses set up shop in 2017 alone meaning that, to truly stand out and drive a business in the modern world, marketers must think more strategically about focusing activity and the additional metrics they should be tracking. – Read
Think outside the box for your search engine and social media marketing.
As people search for brands across multiple channels, the complexity of targeting right customers with right messages is greater than ever before. Digital advertisers have relied on web cookies since the last two decades, but with the advent of smart mobility, this old strategy won’t work. Brands need to connect with consumers directly and then measure every campaign outcome, to appeal to different platforms. – Read
It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades. But it’s also strange to realize that many elements that underpin these platforms—the importance of word of mouth, the power of influencer marketing—are actually quite old. – Read
Social media measurement tools enable marketers to determine which tactics work best.
Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data.
The right metrics can provide great insight. Once you begin tracking your data, your marketing tactics will have more meaning.
Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends
Here are some of the most useful social media metrics: – Read
Remember the days when you used to have conversations on your friends’ Facebook walls? Now, most conversations take place within the walls of dark social. Marketers are failing to take dark social seriously. – Read
Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter?
Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting using email for marketing 10 years ago, I’ve sent over 1 million emails, using MailChimp, Active Campaign and now InfusionSoft, with great results. – Read
Today’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are few better platforms than Instagram. As one of the world’s fastest-growing social media platforms, Instagram had nearly 600 million monthly users by the end of 2017 according to AdWeek, and eMarketer projects it will have nearly 930 million by 2021.
Instagram has some unique features that make it worthwhile for any brand. Whereas Twitter is driven by conversations, on Instagram, the visuals do all the talking. In fact, visual content is the sole vehicle driving content across the platform, so the massive success of Instagram proves just how much people crave visual content today. – Read
Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to achieve and deliver on the best of the best, the definition of luxury is always changing, shaped by and shifting to meet consumer sentiment and behaviour. Today, new defining criteria of luxury are emerging based on shifts in the scarcity of certain experiences and new priorities in consumer demand. Brands are able to charge a premium for privacy, security and anonymity—all characteristics of luxury experiences born in response to consumer demand in the age of big data. – Read
Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.
While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.
With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read
Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email addresses from your prior customers, then you have a great head start. So let’s dig into the task of growing your list. – Read