Today’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are few better platforms than Instagram. As one of the world’s fastest-growing social media platforms, Instagram had nearly 600 million monthly users by the end of 2017 according to AdWeek, and eMarketer projects it will have nearly 930 million by 2021.
Instagram has some unique features that make it worthwhile for any brand. Whereas Twitter is driven by conversations, on Instagram, the visuals do all the talking. In fact, visual content is the sole vehicle driving content across the platform, so the massive success of Instagram proves just how much people crave visual content today. – Read
Luxury is characterised by striving to capture the best of us, whether that is expressed through the clothes we wear, the food we eat, the places we stay or the cars we drive. While the goal is to achieve and deliver on the best of the best, the definition of luxury is always changing, shaped by and shifting to meet consumer sentiment and behaviour. Today, new defining criteria of luxury are emerging based on shifts in the scarcity of certain experiences and new priorities in consumer demand. Brands are able to charge a premium for privacy, security and anonymity—all characteristics of luxury experiences born in response to consumer demand in the age of big data. – Read
Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.
While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.
With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read
Email marketing doesn’t work unless you build a list of people to send messages to who are interested in your products or services. If you’ve captured email addresses from your prior customers, then you have a great head start. So let’s dig into the task of growing your list. – Read
Key performance indicators (KPIs) are like milestones on the road to online retail success. Monitoring them will help ecommerce entrepreneurs identify progress toward sales, marketing, and customer service goals. – Read
Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek listed micro-influencers as a marketing strategy that will increase in importance this year. Indeed, some of the world’s biggest brands are working with micro-influencers. Companies such as Airbnb, ASOS and Glossier have been applauded for their micro-influencer campaigns. However, I believe so far, most brands have yet to realise a micro influencer’s full value. – Read
People are generally wary of direct marketing messages from a business. That’s why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people’s trust.
But what if you could source a steady supply of this kind of content without having to create it all yourself? – Read
A creative, high-quality video posted on Facebook or YouTube that plays to the viewer’s wants, motivations and needs can go far to bridge the gap between you and your target customers. – Read
Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read
Imagine a world where our experiences aren’t interrupted by ads and content we really don’t want to see—one in which we’re instead served personally-relevant content comprised of useful and achievable ideas. – Read