As a business, your website should be informative, and the key to a seamless user experience lies in the navigation.
Any time a user visits a website, they want and expect all content to be clear and concise. Your navigation is the map—and therefore digital portal—between the visitor and what you have to offer.
According to Silverback Strategies, “A key step to staying ahead of competitors is ensuring that your company makes a great first impression, and your website is often the first encounter consumers have with your brand.” Unfortunately, not everyone puts the right amount of time and effort into crafting a navigation that works. With that in mind, these seven tips will help you create a better website navigation that users will appreciate and understand.
1) Plan Your Navigation Early
It’s not uncommon to be eager when creating a website and to simply start adding pages in your website host dashboard. However, this can easily lead to an ill-planned navigation menu, and you can do much better by prepping your pages ahead of time. When you prepare your navigation menu ahead of time, this is called a “sitemap”—and just as it sounds, it’s a map of your website. There are several ways you can do this. Start off by drafting a map via pen and paper to help get your ideas out. Then, begin creating it in something as simple as a Google doc – Read more
There’s not a rule per se as to how much content needs to be updated, but you can use your common sense.
If all you change is a few words or a date, or just add a picture for example, you aren’t really changing the content.
People like to try to game this system by moving paragraphs around but not really changing the point of an article, for example. Google is wise to this and will not reward you for it.
However, if you have an article like “5 Predictions for SEO in 2018” and you update it to be “5 Predictions for SEO in 2019” and actually change most of the content, there are ways to help Google find out about it more quickly.
But before I share that, I want to be clear: the content needs to be different.
You can’t just post the same five predictions you made in 2018 and put them in a different order.
You can’t use four of the same five and just change one.
That’s not going to fly.
I use a real-world test. If I sent this article via email to my loyal followers, would they find value in it, or would I be irritating them by sending the same thing I previously sent?
Google is likely to react similarly. – Read more
Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages.
Faster pages are a strategic marketing priority.
And sure enough, Google has made yet another change to uphold that prediction. In early November, they quietly rolled out the most significant update to a core performance tool we’ve seen to date, announcing the latest version of PageSpeed Insights.
So what does this update mean for marketers and their bottom line?
If you’ve used PageSpeed Insights to test page performance, it’s time to retest! Because your old speed scores don’t matter anymore. The good news is that you’ll have new data at your fingertips to help you speed up in ways that actually matter to your prospects and potential conversions. – Read more
Audiences play an integral role in most paid media strategies.
The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel.
The struggle with analyzing audience data is that, historically, there has not been one cohesive view.
Audience performance was fragmented in disparate platforms depending on the channel and, further fragmented at the campaign level. – Read more
Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S. users, at least).
What is surprising, however, is that searches through Google Images were the second most popular type of search.
As such, I’d like to focus this discussion around Google Image search and how to use image SEO to boost your website’s presence there.
Why You Need to Optimize Images for SEO
Getting to that first search engine result page has long been the goal for those who own and build websites. But with Google Image searches being so popular nowadays, why not give your website another opportunity to be discovered in the search engines?
Plus, this way, you won’t have to rely on a bunch of words to show off how truly awesome your site is. Your images will do all the talking on its behalf. – Read More
Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
Soccer great Mia Hamm said, “It is more difficult to stay on top than to get there.” True in sports, that sentiment also can be true in SEO. Any website in the top-ranking position has a target on it – because that’s where every organization wants their website to be.
There are times your competitors may resort to “negative SEO” to try to knock you out of your hard-earned position. Negative SEO is the purposeful act, typically by a competitor, to attempt to get your site penalized or reduce its authority. While competitors can’t control the on-page SEO of your site, they do have other methods to negatively impact it. – Read more
Google Ads is bringing its Merchant Promotions program to Shopping Actions for retailers.
This integration allows online retailers to add promotions to their Shopping Actions inventory.
Customers will see the promotion wherever the discounted products show up in Google Express.
Here’s an example of what it will look like: – Read More
2019 is just around the corner, and with the new year closing in, we knew it was time to gather data and assess the current behavior of ecommerce companies, their strategies, and how it affects consumer behavior.
Search engines and easy access to customers have only become more competitive, making it even more essential for businesses to be aware of how they measure up.
To help you assess where your business stands and uncover every single tactic you can use to give yourself an edge, SEMrush collected and analyzed data from more than 8,000 ecommerce sites, the Hallam Agency shared detailed insights from their experience with ecommerce clients, and we rounded up advice from 9 influential ecommerce experts from all across the world.
In this post, we have combined our data on the most successful tactics so you can improve your online marketing strategies as we move forward into the new year. – Read More
With more consumers coming online, especially in growing markets like India, it’s crucial to optimise your website for more engagement and sales from mobile visitors.
The internet has gone mobile-first.
If you have any doubts about that statement, get this: globally, 57 percent of all internet access takes place from mobile devices, according to data from StatCounter.
Closer to home in India, the figure goes up to a whopping 78 percent! Further, a large part of this audience accesses the web only through a mobile device. – Read More