Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads.
Starting from 5th December, responsive search ads are available in 10 additional languages:
In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads:
- See suggested headlines and descriptions when you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow. – Read More
The number of spoken web searches is growing by leaps and bounds. Recent data from Google shows that about one in five searches are voice-driven.
Come 2020, as many as 50% of searches will be conducted via voice, a ComScore study predicts. Naturally, then, your site should be optimized for voice search. These five tips can help make it so.
1. Improve Your Page Load Speed. Google gives special priority in voice searches to sites that load quickly, so make sure your site’s download speed is fast. A service like developers.google.com/speed/pagespeed/insights/ can help with load time insights and improvement.
2. Answer Questions With Content. Voice searches often come in the form of natural language questions. That means it’s important to populate your site with info that answers key questions prospects might ask in searching for the products and services you provide. Online services like AnswerThePublic.com can help you develop insights into natural phrases people might use in asking questions related to your business. Also helpful: Google Analytics can reveal keywords people use to locate you online. – Read More
SEO has gone through extensive evolutionary changes over the years, and continues to do so every day.
While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape.
Most, if not all, of these changes have helped improve the web – and search, in particular.
Yet, some people still cling to the “old ways” and try to use outdated SEO practices to improve their brand’s organic search visibility and performance.
Some of the tactics worked a few years ago, but now just aren’t as effective as they used to be.
Yet many novice marketers and/or small business owners are still using these “zombie” SEO techniques (tactics that should be dead, but aren’t for some godforsaken reason).
Not only are they ineffective, but many of the 12 outdated SEO practices below are potentially dangerous to the well-being of your brand, websites, and other digital properties. – Read More
Link acquisition has been all the rage in SEO for as long as most of us can remember.
What is interesting is the lack of attention paid to internal linking vs. inbound linking.
Yes, inbound links are important for driving referrals and portraying brand and domain authority to search engines.
But your internal links serve three fundamental functions on your website.
Let’s dig into these three areas.
Read on to learn how to understand, optimize, and manage your website internal linking structure.
1. Internal Links Portray Page Importance to Search Engines
A healthy exercise for any organization is to sit down and list the role of the website.
Answer these two important questions:
- What do you want each user to do when they visit?
- What is most important about your site?
The answers will vary, but may sometimes be identical.
For example, we want every user to see what products and services we provide.
We also feel that this is our most valuable content. That for which is most important to us should also be of SEO focus as well considering that we want this content to rank well. – Read more
As a business, your website should be informative, and the key to a seamless user experience lies in the navigation.
Any time a user visits a website, they want and expect all content to be clear and concise. Your navigation is the map—and therefore digital portal—between the visitor and what you have to offer.
According to Silverback Strategies, “A key step to staying ahead of competitors is ensuring that your company makes a great first impression, and your website is often the first encounter consumers have with your brand.” Unfortunately, not everyone puts the right amount of time and effort into crafting a navigation that works. With that in mind, these seven tips will help you create a better website navigation that users will appreciate and understand.
1) Plan Your Navigation Early
It’s not uncommon to be eager when creating a website and to simply start adding pages in your website host dashboard. However, this can easily lead to an ill-planned navigation menu, and you can do much better by prepping your pages ahead of time. When you prepare your navigation menu ahead of time, this is called a “sitemap”—and just as it sounds, it’s a map of your website. There are several ways you can do this. Start off by drafting a map via pen and paper to help get your ideas out. Then, begin creating it in something as simple as a Google doc – Read more
There’s not a rule per se as to how much content needs to be updated, but you can use your common sense.
If all you change is a few words or a date, or just add a picture for example, you aren’t really changing the content.
People like to try to game this system by moving paragraphs around but not really changing the point of an article, for example. Google is wise to this and will not reward you for it.
However, if you have an article like “5 Predictions for SEO in 2018” and you update it to be “5 Predictions for SEO in 2019” and actually change most of the content, there are ways to help Google find out about it more quickly.
But before I share that, I want to be clear: the content needs to be different.
You can’t just post the same five predictions you made in 2018 and put them in a different order.
You can’t use four of the same five and just change one.
That’s not going to fly.
I use a real-world test. If I sent this article via email to my loyal followers, would they find value in it, or would I be irritating them by sending the same thing I previously sent?
Google is likely to react similarly. – Read more
Back in October, we were the first to claim that 2019 will be the year of page speed. We’ve got our eyes on the market and lemme tell you: Google is sending serious signals that it’s crunch time to deal with your slow pages.
Faster pages are a strategic marketing priority.
And sure enough, Google has made yet another change to uphold that prediction. In early November, they quietly rolled out the most significant update to a core performance tool we’ve seen to date, announcing the latest version of PageSpeed Insights.
So what does this update mean for marketers and their bottom line?
If you’ve used PageSpeed Insights to test page performance, it’s time to retest! Because your old speed scores don’t matter anymore. The good news is that you’ll have new data at your fingertips to help you speed up in ways that actually matter to your prospects and potential conversions. – Read more
Audiences play an integral role in most paid media strategies.
The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences.
Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel.
The struggle with analyzing audience data is that, historically, there has not been one cohesive view.
Audience performance was fragmented in disparate platforms depending on the channel and, further fragmented at the campaign level. – Read more
Jumpshot took a look at how online searches were most commonly conducted in 2016. What’s not surprising is that Google owned the majority of online search queries (with U.S. users, at least).
What is surprising, however, is that searches through Google Images were the second most popular type of search.
As such, I’d like to focus this discussion around Google Image search and how to use image SEO to boost your website’s presence there.
Why You Need to Optimize Images for SEO
Getting to that first search engine result page has long been the goal for those who own and build websites. But with Google Image searches being so popular nowadays, why not give your website another opportunity to be discovered in the search engines?
Plus, this way, you won’t have to rely on a bunch of words to show off how truly awesome your site is. Your images will do all the talking on its behalf. – Read More