Landing pages can make or break your digital marketing.
If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion rates. – Read more
Take notice, Google is testing a more prominent look for the messaging feature in the local search results. Is your business ready to manage text messages from your customers?
Google is testing a bigger push for the messaging option within the local panel. Google launched messaging within Google My Business in July 2017. Google is now testing a way to promote messaging more to searchers in the local panel by using a larger message button.
What it looks like. Local SEO and Search Engine Land columnist Joy Hawkins posted a screen shot on Twitter of the test. – Read more
A marketer relies on AdWords conversion tracking to optimize the performance.
Trying to make the best possible decision for AdWords conversions the majority of the people stuck their heads arguing about low performing keywords with the clients. At the end the decision based on conversion data that is inside Google Analytics. For making it easier, some people switched to AdWords conversion in Google Analytics.
When a conversion triggered from AdWords, it might take up to 24 hours to show it up in Google Analytics. However, if some import goals in google conversion it can take up to 24-72 hours. This first step is to point out all the errors; the next is to eliminate those errors by using error-killing tools for google analytics mistakes.
The AdWords conversion in google analytics might take a day or two to show up properly in google analytics.This can be a bit difficult if you might have more than transactions. The best way to setup, an Ad word is to link a google analytics goal to Ad Word as a conversion. Then the next step is to confirm that if tracking is working properly for Google Analytics or not.
For having a check on it, a person visited your website from an Ad came back in 30 days period, this conversion recorded in AdWords on the day when a person first clicked on the link. Moreover, it depends on how you set goals in analytics you might be able to see it on an actualday. – Read more
None of the channels in a digital marketing strategy should exist in a vacuum.
They’re all connected in some way, and using those connections to your advantage can help you maximize your results on each.
Unfortunately, many marketers’ approach to this is simply aiming for consistent branding and messaging on each channel. And while it is important to create cohesive campaigns, that’s only the beginning.
Still, the potential impact each channel can have on another isn’t always immediately obvious — like with email and SEO.
But that doesn’t mean the connection isn’t there.
Keep reading to learn five ways email marketing can impact SEO, and how you can use each of those impacts to improve your SEO campaign results. – Read more
Google issued an update on the status of its mobile-first indexing initiative.
Google announced Wednesday that over half of the pages shown in search results globally are from Google indexing that content using mobile-first indexing procedure. That means that it is more likely that the pages you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.
What is mobile-first indexing? Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer.
Where can I learn more? We have many stories and articles about mobile-first indexing on this site. Here are some of the more important stories:
- Google makes some clarifications related to mobile-first indexing
- Google begins rolling out mobile-first indexing to more sites
- FAQ: All about the Google mobile-first index
- Google begins mobile-first indexing, using mobile content for all search rankings
You can also learn more from this Google help document and more articles on this site.
More advice. Google will typically notify you when your site has moved to mobile-first indexing within Google Search Console. So make sure to check your messages in the Google Search Console. Google will also label your site as last crawled by the Googlebot smartphone useragent in the URL inspection tool as another signal that your site has moved over.
Google says you should pay attention to your structured data and alt-text for images on mobile pages with this change. – Read more
What is a landing page? A landing page is the cornerstone of any self-respecting web marketing activity.
It’s your showcase, it’s the page that users will be faced with as soon as they click on your ads on the web or on social networks. It is a fundamental tool and should be known to create in a workmanlike manner. Here is an article that can help you become familiar with this tool.
What is a landing page? It is the page that you see by clicking on your ads or links.
The translation of the landing page, in Italian, sounds a little bad. Literally, it would be landing page (or landing page). Technically, the landing page is the page where the visitor arrives by clicking on your ads or other links. It is a single page, which from the SEO point of view is optimized for a specific keyword to ensure visibility on search engines, and from the point of view of the Digital Strategy is optimized on a specific objective.
Very often (but not always) it is a cornerstone of the web marketing activity. – Read more
How much do you know about this year’s top search trends?
Test your knowledge of Google Search in 2018 by taking the new ‘Game of the Year’ quiz.
Every year Google releases a roundup of top search trends, but this is the first time the company has developed a game based on search data.
The way it works is simple:
- Answer a series of questions about this year’s trending searches
- Collect points for correct answers
- Unlock harder questions by progressing through the game
- A special bonus round at the end ups the difficulty even more
- After three wrong answers, it’s game over
I played it a few times and it’s actually pretty challenging. I managed to finish it with a high score of 603 points. – Read more
Search is a much more ambient, complex, and multifaceted industry than it has ever been.
2018 was a transformative year for the industry, with AI-driven technologies creating new possibilities to engage with our audiences through search across a variety of devices.
Just a few of the changes the industry has seen include:
- The advent of the mobile-first index,
- Broad core algorithm updates from Google.
- The growth in popularity of connected home devices.
So where is the search industry headed over the coming year?
Amidst so much flux, the central tenets of Google’s strategy are increasingly clear in a way they have never been before.
In particular, there has been consolidation around three essential areas of activity: voice, visual and vertical search.
By laying the foundations in these areas, marketers can prepare not just for 2019, but also the following years.
As technology’s major players embed their products in our homes, cars, and offices, it is through voice, visual and vertical search that brands will be connected to their audience.
This is great news for marketers of all stripes, but most notably for technical SEO specialists and content marketers. – Read More
SEO is a complex matter and one that web designers and developers might feel is best left to copywriters and search professionals to handle.
That makes sense since many common SEO hacks revolve around the manipulation of content and the tagging of it for search.
Here’s the thing though: there are certain choices you make as a web designer that ultimately affect the search-friendliness of your website. Which means you should be involved in the diagnosis and repair of a website’s SEO mistakes. – Read more
Getting better results from your website starts with collecting the right data and understanding how to extract insights from it. Before you can improve performance, you need to know what users are getting up to on your website and measure how this aligns with your marketing objectives. Event tracking is one of the more advanced Google Analytics features that allows you to track specific user actions on your website – down to the very elements they’re clicking on. With these data insights, you can measure how effectively key parts of your page are performing and diagnose issues with more precision.
Here’s what you need to know about event tracking in Google Analytics.
What is event tracking in Google Analytics?
Event tracking is a Google Analytics tool that can be used to measure user actions on your website. More specifically, it allows you to track every time a user clicks on a specific element; a link, a buy button, the play button on your video, etc. Or, you can also use event tracking to measure how far a user scrolls down the page, to understand how they’re engaging with your content.
This means you can track just about every action people are taking on your website, measure performance against highly-specific metrics and KPIs (e.g. video views, PDF downloads, etc) and test new variations against the data that matters most.
Essentially, event tracking takes off the blindfold and allows you to see what users are really doing on your site. – Read more