Should You Stay In-House or Outsource Your Marketing?

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Do you outsource your marketing? Or are you no-source … in-sourced … or co-sourced?

With a million ways to get help with marketing, how do you know which option is right for your company?

Mark Schaefer and I recently had a discussion on this topic at Social Media Marketing World 2018.

And while recent headlines will put you in a panic that everyone is moving their marketing in-house, that’s just not the case.

Here’s some fodder for you if you’re figuring your own situation out. – Read

How will inbound marketing change under the GDPR?

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The new EU data laws has come into practice, and while marketers will be adapting their outreach techniques, it’s important to remember that inbound marketing behaviours will also have to change.

Inbound marketing means prospects are looking for more information from you. It will be up to the individual user as to whether or not they will leave their information and disclose what they want in terms of further contact.

Besides creating content of value that will convince your prospect to stay a little longer on your site, the user needs assurance that they can trust you to handle their data responsibly. – Read

How (and When) to Hire An Ecommerce Expert to Level Up Your Business

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One of the most unexpectedly instructive memes out there today is “You have the same 24 hours in a day as Beyoncé.”

It’s easy to look at it as an entrepreneur, drowning in tasks and to-do lists, and feel overwhelmed, or inspired, or even just irked. But there’s a valuable hidden lesson there that most people overlook: Beyoncé spends those 24 hours doing what only Beyoncé can do. – Read

The Top 4 Questions your Marketing Team Needs to Ask

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Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks, unique visitors, leads and opportunities. While marketing teams will never fully divert away from these metrics to demonstrate the business impact their campaigns are having, they need extra help, especially as the competition is increasing.

In fact, almost 600,000 new UK businesses set up shop in 2017 alone meaning that, to truly stand out and drive a business in the modern world, marketers must think more strategically about focusing activity and the additional metrics they should be tracking. – Read

Beyond Google and Facebook: 4 Reasons to Look at Other Online Marketing Channels

Digital-Marketing-750x381Think outside the box for your search engine and social media marketing.

As people search for brands across multiple channels, the complexity of targeting right customers with right messages is greater than ever before. Digital advertisers have relied on web cookies since the last two decades, but with the advent of smart mobility, this old strategy won’t work. Brands need to connect with consumers directly and then measure every campaign outcome, to appeal to different platforms. – Read

If You’re Treating Influencer Marketing Like Advertising, You’re Doing It Wrong

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It’s strange to think, as accustomed as we are to social media, that it has only been around for about two decades. But it’s also strange to realize that many elements that underpin these platforms—the importance of word of mouth, the power of influencer marketing—are actually quite old. – Read

6 keys to successful social media measurement

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Social media measurement tools enable marketers to determine which tactics work best.

Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data.

The right metrics can provide great insight. Once you begin tracking your data, your marketing tactics will have more meaning.

Applying metrics to your myriad marketing approaches can be a major challenge—especially for larger brands or companies with multiple brands. A social media dashboard can save time and provide access to trends

Here are some of the most useful social media metrics: – Read

Why Is Email The Most Effective Digital Marketing Technique?

email-1Did you know email marketing is 40x more effective than Facebook marketing, and you get 6x more engagement that with Twitter?

Working out where to focus your digital marketing can feel like searching for a needle in a haystack and yet since starting using email for marketing 10 years ago, I’ve sent over 1 million emails, using MailChimp, Active Campaign and now InfusionSoft, with great results. – Read

 

5 Ways Instagram Can Reinvigorate Your Brand

getty_456859205_350605.jpgToday’s most successful brands know how to deliver visual content that’s both informative and engaging, and when it comes to sharing that content, there are few better platforms than Instagram. As one of the world’s fastest-growing social media platforms, Instagram had nearly 600 million monthly users by the end of 2017 according to AdWeek, and eMarketer projects it will have nearly 930 million by 2021.

Instagram has some unique features that make it worthwhile for any brand. Whereas Twitter is driven by conversations, on Instagram, the visuals do all the talking. In fact, visual content is the sole vehicle driving content across the platform, so the massive success of Instagram proves just how much people crave visual content today. – Read