The four most important metrics for any marketer to understand

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Traditionally, marketers have tended to focus on clicks, unique visitors, leads and opportunities to measure campaigns and demonstrate their business impact.

While the marketing industry will never fully divert from these more traditional metrics, the competition is becoming tougher than ever before – with 589,008 new UK businesses setting up shop in 2017 alone. To truly stand out and drive a business forward in the modern day, marketers must think more strategically about how to focus their activities and what additional metrics to track.

With this in mind, here are the four most important questions marketers should seek to answer, if they want their campaigns to make a tangible business impact: – Read

Size Isn’t Everything – Why Micro Influencers Matter

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Micro-influencer marketing has been named as the industry’s next big ‘thing,’ publications such as Inc., Econsultancy and AdWeek listed micro-influencers as a marketing strategy that will increase in importance this year. Indeed, some of the world’s biggest brands are working with micro-influencers. Companies such as Airbnb, ASOS and Glossier have been applauded for their micro-influencer campaigns. However, I believe so far, most brands have yet to realise a micro influencer’s full value. – Read

User-Generated Content: How to Rally Customers to Create Content with You

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People are generally wary of direct marketing messages from a business. That’s why many brands invest time, effort, and money to produce content that can overcome consumer skepticism and earn people’s trust.

But what if you could source a steady supply of this kind of content without having to create it all yourself? – Read

10 Tools to Boost Your Small Business’ Social Media Game

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Using social media is a fantastic way for your small business to stand out from and engage with your community. You might not need to use an enterprise-grade social media management platform because there are a lot of tools available either for free or very cheap that can help you succeed. – Read

Never mind CRM – what about partner relationship management?

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The idea of customer relationship management, or CRM, has been around for years and companies such as Salesforce have built billion-dollar businesses around managing the direct sales relationship. But a recent Impartner survey shows that nine out of ten hiring managers are finding it difficult to recruit direct sales professionals and as a result, companies are increasingly turning to indirect sales to deliver business growth. – Read

Infographic: Reasons to invest in video

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Good video content is expensive. Equipment costs have steadily decreased as technology has improved cameras and made editing simpler; still, there is a significant investment when it comes to time and staffing.

Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs.

This infographic from Clum Creative shares statistics about how important a strong video component is for your online presence. – Read