What is Influencer Marketing?
Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience’s beliefs and behaviors towards brands.
An Influencer is an individual who is famous and has has a large social media following. Essentially, brands engage influencers to market products for a targeted audience set.
‘Influencer Marketing’ as a term is coined exclusively when marketing is implemented on digital mediums.
Involving key people in marketing campaigns took roots from the late 18th Century with the pope endorsing patented medication.
Today, Influencer Marketing has evolved. 67% of Marcomm professionals want their content promotion to happen through influencers. – Read
Are you lacking a viable social media strategy?
If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary and takes a lot of time to create. Unfortunately, both of these points are utterly untrue. In order to properly analyze your social media growth and take a strategic approach to conquering social media in your niche, developing a social media strategy that outlines your objectives is definitely in order.
Step 1: Craft an Executive Summary
All social media strategies begin with an executive summary, or simply a summary that describes your overall objective and how it relates to your business goals. The executive summary should be about one-page long and succinctly identify your purpose for using social media. Furthermore, this summary should include specific goals you are trying to achieve on a particular social media channel. – Read
In the digital arena where business and commerce are heading to, Digital marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth. Below are some points how Digital marketing help in your brand’s growth.
Interacting and providing your customers with proper engagement points can give you an insight view of what your target audience wants. Digital marketing helps your business succeed by allowing you to target the consumers who are most likely to buy your products or invest in your services.
“Digital marketing in today’s age is an imperative, it’s not an option anymore. Especially for a franchise based system where a franchisee may have different capabilities as compared to other franchisees and the learnings need to be shared, and the customer base targetting that needs to be done has to be different for different franchises.” said, Anand Thakur, Chief Digital Officer, Jubilant Foodworks Ltd. – Read
Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.
With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed more and more and attract newer audiences. Why should you use Instagram stories and how to put good content in them – keep on reading to find out the answers.
Why should businesses use Instagram stories?
Instagram stories are the latest trend, with the Facebook-owned platform now reporting 250 million viewers daily worldwide, they’re a fresh way for you to promote your business products & services in a fun, relaxed and creative way without disturbing the aesthetic appearance of your permanent feed.
As for why you should use stories to promote your business, giving your community a behind the scenes insight into the happenings of your day-to-day working life (or personal life, for the bloggers out there!) gives your Instagram followers an addictive way to interact with you. The casual and relaxed feel of stories are more personalized than your feed images and give an authentic touch to your brand. – Read
Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination.
But in 2018, there’s very little that can surprise us. Now cars can drive themselves, watches can track calories, and Artificial Intelligence (AI) can predict a consumer’s every move – almost like it’s reading minds! But for the most part, AI’s remarkably helpful. It’s used to personalize our binge-watching sessions (Netflix and Hotstar recommendations, anyone?), make video games more immersive, and make our shopping experiences smoother!
While these examples focus more on the personal than the professional front, it’s in the arena of business that AI truly shines. Every customer wants to feel like they are important, so personalization becomes key to taking customer experience to the next level – which can be achieved via analysis of reams of user data. It is this data that helps businesses gather insights that allow them to deliver enhanced service and narrow their focus. A business sector that is truly benefitting from this fascinating technology is digital marketing! Now, let’s take a look at how: – Read
Online marketing is ruling the world, there’s no doubt about that.
With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm.
In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities.
In addition, marketers allocated the biggest share of their entire digital marketing budget (12.5%) to digital – proving that its popularity isn’t set to slow down any time soon: – Read
Biometrics – the identification of a person through certain unique characteristics (finger prints, iris scans, facial recognition, etc) – are increasingly shaping our relationship with digital technology. These are characteristics unique to each individual, even twins. Once restricted for use in high security military compounds, this unique data is becoming more and more commonplace in our everyday lives. Fingerprints and facial recognition are used to unlock not just phone home screens but also highly sensitive portals such as banking apps, as well as providing a whole new dimension to the entertainment and retail industries. The uniqueness of the biological features that biometric authentication uses means biometric data has become synonymous with online security. – Read
“I want to start a podcast” is a sentence that flies out of executives’ mouths these days.
They’re excited and determined, but often the marketing team has a more pragmatic view. PR pros aren’t dream-killers, but they know what a huge undertaking a podcast is and what it takes to be successful long term.
Here are three questions to answer before your organization starts podcasting:
1. Do you have enough to say?
What are you going to talk about on a podcast? What topic will you want to talk about for 20 plus minutes every week for at least six months (potentially years)? It is a little more daunting when put into context.
The podcast idea was probably raised because you have great stories to tell. Maybe you have really great relationships with your customers and want to share their success stories with the world. Perhaps your engineers are crazy excited to discuss all of the ways 3D printing is changing manufacturing for customers. – Read
Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategy for The New York Times, HuffPost Partner Studio and Time Inc’s portfolio of 35-plus media properties.
At Social Media Marketing World 2018, I had a chance to catch up with Deziel to discuss the differences between marketing and storytelling, which are often mistaken as being one in the same.
In the interview above we discuss the following key differences and strategies around both tactics including: – Read