In the digital arena where business and commerce are heading to, Digital marketing tools and techniques provide business owners with the best chances for competition, survival and even business growth. Below are some points how Digital marketing help in your brand’s growth.
Interacting and providing your customers with proper engagement points can give you an insight view of what your target audience wants. Digital marketing helps your business succeed by allowing you to target the consumers who are most likely to buy your products or invest in your services.
“Digital marketing in today’s age is an imperative, it’s not an option anymore. Especially for a franchise based system where a franchisee may have different capabilities as compared to other franchisees and the learnings need to be shared, and the customer base targetting that needs to be done has to be different for different franchises.” said, Anand Thakur, Chief Digital Officer, Jubilant Foodworks Ltd. – Read
Instagram is undoubtedly one of the most down-to-earth and real ways to interest your customers and engage them naturally, without too much effort on designing and boosting parts.
With the constant updates and new features that the platform keeps releasing such as the stories, your business is bound to succeed more and more and attract newer audiences. Why should you use Instagram stories and how to put good content in them – keep on reading to find out the answers.
Why should businesses use Instagram stories?
Instagram stories are the latest trend, with the Facebook-owned platform now reporting 250 million viewers daily worldwide, they’re a fresh way for you to promote your business products & services in a fun, relaxed and creative way without disturbing the aesthetic appearance of your permanent feed.
As for why you should use stories to promote your business, giving your community a behind the scenes insight into the happenings of your day-to-day working life (or personal life, for the bloggers out there!) gives your Instagram followers an addictive way to interact with you. The casual and relaxed feel of stories are more personalized than your feed images and give an authentic touch to your brand. – Read
Chatbots, Alexa, androids, and tablets — even as little as 10 years ago, these innovations were just figments of our imagination.
But in 2018, there’s very little that can surprise us. Now cars can drive themselves, watches can track calories, and Artificial Intelligence (AI) can predict a consumer’s every move – almost like it’s reading minds! But for the most part, AI’s remarkably helpful. It’s used to personalize our binge-watching sessions (Netflix and Hotstar recommendations, anyone?), make video games more immersive, and make our shopping experiences smoother!
While these examples focus more on the personal than the professional front, it’s in the arena of business that AI truly shines. Every customer wants to feel like they are important, so personalization becomes key to taking customer experience to the next level – which can be achieved via analysis of reams of user data. It is this data that helps businesses gather insights that allow them to deliver enhanced service and narrow their focus. A business sector that is truly benefitting from this fascinating technology is digital marketing! Now, let’s take a look at how: – Read
Online marketing is ruling the world, there’s no doubt about that.
With various websites offering businesses the chance to expose their brand in front of millions of people, it’s no surprise that online marketing is taking the world by storm.
In fact, 28% of marketers say they’ve reduced advertising budget to fund digital marketing activities.
In addition, marketers allocated the biggest share of their entire digital marketing budget (12.5%) to digital – proving that its popularity isn’t set to slow down any time soon: – Read
Biometrics – the identification of a person through certain unique characteristics (finger prints, iris scans, facial recognition, etc) – are increasingly shaping our relationship with digital technology. These are characteristics unique to each individual, even twins. Once restricted for use in high security military compounds, this unique data is becoming more and more commonplace in our everyday lives. Fingerprints and facial recognition are used to unlock not just phone home screens but also highly sensitive portals such as banking apps, as well as providing a whole new dimension to the entertainment and retail industries. The uniqueness of the biological features that biometric authentication uses means biometric data has become synonymous with online security. – Read
“I want to start a podcast” is a sentence that flies out of executives’ mouths these days.
They’re excited and determined, but often the marketing team has a more pragmatic view. PR pros aren’t dream-killers, but they know what a huge undertaking a podcast is and what it takes to be successful long term.
Here are three questions to answer before your organization starts podcasting:
1. Do you have enough to say?
What are you going to talk about on a podcast? What topic will you want to talk about for 20 plus minutes every week for at least six months (potentially years)? It is a little more daunting when put into context.
The podcast idea was probably raised because you have great stories to tell. Maybe you have really great relationships with your customers and want to share their success stories with the world. Perhaps your engineers are crazy excited to discuss all of the ways 3D printing is changing manufacturing for customers. – Read
Prior to becoming a full-time branded content consultant and speaker, Melanie Deziel leveraged her degrees in journalism from the University of Connecticut and Syracuse University to lead the content creation and strategy for The New York Times, HuffPost Partner Studio and Time Inc’s portfolio of 35-plus media properties.
At Social Media Marketing World 2018, I had a chance to catch up with Deziel to discuss the differences between marketing and storytelling, which are often mistaken as being one in the same.
In the interview above we discuss the following key differences and strategies around both tactics including: – Read
Make money from… brands
Want a slice of a mega-brand’s budget? Unfortunately, you’re going to need a big following. But (thankfully) it doesn’t have to be hundreds of thousands. “Realistically, you need 10,000 followers or more,” says Dominique Audibert, head of community for Whalar, an influencer marketing agency that works with Adidas and Deliveroo. This, she reckons, will take about a year to build – providing that you stick to posting to one core demographic. To boost your following, find someone with a large fan base, and an account similar to yours, and begin engaging with those who follow them, liking and commenting on their posts, putting aside 10 minutes a day to the task. Already got the numbers? Get noticed by creating content that suits the brand’s style, and then tag them in the picture and the comment. You should also email them directly. “I once contacted a brand’s marketing manager through LinkedIn and said I’d love to work with them. She said ‘no’ at the time, but emailed six months later when I’d grown my following,” says Aimee Victoria Long, a health and wellness blogger with around 68,000 followers. “Once you’re in touch, ask to be put on any mailing lists, then attend any events they invite you to. It’s a way of getting to know the right people.” – Read
Have you considered starting a YouTube channel?
YouTube stars are influencing generation Z’s buying habits and career ambitions on an astounding level, millennials check YouTube at least once a day on average, and even gen Xers and baby boomers are in on the action, watching videos at least occasionally on the platform.
But why would you start a YouTube channel for your business or personal brand?
There are many possible motivations here, but these are seven of the most important to consider: – Read