Organic Keywords: SEO for Beginners

Organic Keywords: SEO for Beginners

Whether you’re a digital marketing professional helping other companies grow their online presence or an ecommerce website owner trying to boost your brand, there’s no getting around the importance of search engine optimization (SEO). SEO for Beginners

SEO is critical to boosting internet visibility, making it easier for potential customers to find the products, services, and knowledge they need online.

Organic keywords are one important cornerstone of effective SEO. This is a type of keyword used to attract organic search traffic for free. 

If optimized correctly, there’s even the potential to rank for featured snippets — something that will help improve your click-through rate (CTR). Read on for an introductory guide to understanding organic keywords for SEO beginners.

What Are Organic Keywords?

Organic keywords are keywords used in SEO to attract “free” traffic. The “free” label is important because it sets organic keywords apart from pay-per-click (PPC) keywords used for Google Ads and similar platforms. The fact that organic keywords are free also makes them a cost-effective online marketing tool worth learning.

Affordability aside, organic search is a very valuable marketing tool. Google now processes more than 3.5 billion searches per day (that’s an average of about 40,000 keyword search queries per second).

If you can capture some of that organic traffic, you can boost your site’s visibility in a big way. The implementation of well-researched and carefully selected organic keywords can help you achieve this goal.

How Do I Find Organic Keywords?

There are a few ways to find organic keywords that are likely to help your website climb the search engine results pages (SERPs) of Google, Yahoo Search, Bing, and other search engines.

Below, we’ll walk you through a few options for researching and identifying organic keywords that will help drive your traffic to your platform.

Use Google Analytics

Google Analytics can help you identify which organic keywords drive traffic to your site. You can then leverage those keywords even further and maximize their impact. Landing page reports are one way to do this. 

In the Analytics dashboard, select “Behavior” > “Site Content” > “Landing Pages.”

google analytics behaviors tab

From there, you can click the URL slug (or enter it in the search bar). Then you need to go to “Secondary Dimension > “Advertising” > “Keyword.” Or, you can search in the mini search bar within “Secondary Dimension.” – Read more

#SEO #keywords

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E-commerce Tips: 7 Things To Know Before Launching An Online Store

E-commerce Tips: 7 Things To Know Before Launching An Online Store
E-commerce Tips: 7 Things To Know Before Launching An Online Store

E-commerce Tips. Before launching an online store, you must have these tips and recommendations in place.

Nowadays, launching an online store is so easy. There’s no need to start writing codes from scratch as the process of launching one has become so seamless with the introduction of several eCommerce platforms such as Wix, Shopify, BigCommerce, etc.

Thanks to these simple drag and drop solutions, anyone can work on their site 24/7 without the need of a coder, designer or a tech team to help them through the process. And even more surprising, is that there are millions of seven-figure businesses and online stores using simple ecommerce website builders to power their massive businesses.

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.

Seven Things to Know Before You Launch an Online Store

Before you even think about registering a domain name, signing up for your hosting solution and what site builder you want to use, you need to first think about what you are going to sell online and how you can provide better services and products than what’s already out there.

These seven key factors and talking points will definitely help in the decision and launch process.

Market Research, Competition and Site Monitoring 

One of the most important things to do when beginning an eCommerce business is to analyze the industry. This gives you a nice concept of your competitors, market reach, and target consumer base. 

The eCommerce industry has seen the mushrooming of many startups catering to different niches. This is why an initial analysis is important to give you proper insight that can be used to tweak your business model.

Figuring out how you’re going to track web traffic and conversions is one of the first things you can do. Google Analytics provides one of the most common ways to do this. – Read more

#E-commerce

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6 Email Newsletter Ideas for More Opens, Clicks, and Shares

6 Email Newsletter Ideas for More Opens, Clicks, and Shares

Email Newsletter Ideas. Your email newsletter database is valuable. After all, these people signed up to receive your content. They must be eager to consume it, right?

And yet, the average email open rate in 2020 was 18%. That means less than one of every five subscribers you’ve earned looks at the content you send.

Some daily e-newsletter brands have found better success. Morning Brew, theSkimm, and The Hustle have risen to the top of the newsletter game with open rates approaching 50% and subscriber totals that make the rest of us green with envy. The Hustle built something so good that marketing software company HubSpot recently bought it in a deal valued at $27 million.

What does it take to get people who’ve already expressed an interest in your brand’s content to open and (hopefully) read it? Here are some lessons content marketers can learn from these email newsletter successes.

1. Don’t require a click

Morning Brew, theSkimm, and The Hustle newsletters are self-contained. Readers can consume and understand the topic without ever having to click to go to the brand’s website to learn more.

That may seem counterintuitive to marketers. Yet, if your content’s goal is to build a valuable relationship with your audience, it makes sense: Don’t make your audience work harder for your content than they have to.

Each newsletter also gets to the point quickly. For example, theSkimm boils its few-hundred-word feature story into a simple paragraph that appears at the end of the main article. Here’s one for the effect of the pandemic on women and mothers:

The pandemic has exacerbated flaws in the US system that’s let down women and mothers. And it’s continued to highlight racial inequities. Now, some lawmakers are taking initiative to address the problems lingering for decades.

By thoughtfully designing your e-newsletter with the audience in mind, you can better address varied reading habits. Create subheads and snippets for at-a-glance readers, and offer longer pieces and additional resources for in-depth readers. Keep in mind: Readers don’t exhibit the same behaviors every day. Someone may be short on time one day but have more time to read on another day. Or a topic may pique the interest of one reader but leave another less intrigued.

2. Craft custom subject lines – and be consistent

Even though they signed up to receive your content, few people will work to find it in a crowded inbox. Make it easier for them to spot your e-newsletter – put your brand voice and visual identity in the subject lines. A consistent look will draw the eye more than random words.

Both The Hustle and Morning Brew use emojis in their subject line. The Hustle chooses an emoji relevant to the content of the day. – Read more

#EmailDeliverability #EmailMarketing

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7 Tips For Writing An Irresistible Native Ad Headline

7 Tips For Writing An Irresistible Native Ad Headline

Writing native ad headlines can sometimes be more difficult than you initially expect because they require more precision than the regular PPC ads you might already be familiar with. Luckily, there are some things you need to remember that will help you make your native ad headlines stand out. Hence, here are the seven tips for writing an irresistible native ad headline.

#1 Be Concise and Get to The Point

First and foremost, you need to be concise and get to the point right away. As stressed by How To Create Thumb-Stopping Social Ads, it’s important to make your ads look organic, and if you put too much text into them, they will definitely stand out more than they should.

Write a headline that you like. Then, write another one based on the first one, but make it shorter. Strip it down to its basic and most important elements to make it concise and really get to the point of the message you want to convey to your target audience.

#2 Focus on The Audience – Not the Product

Some marketers believe that an ad should focus on the product and try to sell it as effectively as possible. But if you do that, you may start forgetting about the audience which can make your native ad headline too sales-y.

As Harper Donovan from the writing services reviews site Online Writers Rating puts it, “It’s really about finding a balance between the promotional and the valuable aspects of your ad. You need to sell your product – but you also need to do it in a way that doesn’t look like you are only worried about money. That would make it quite unappealing to your potential customers.”

#3 Tell Your Story Through Emotions

Telling your story through emotions is one of the best ways to incorporate both storytelling and branding into your native ad headline. Using emotions will help you connect with your audience better as well as keep their attention quite well.

You need to choose a particular mood for your ads and then stick to it. Do you want it to be inspiring or motivational? Shocking or provocative? Friendly or playful? Once you understand which direction you want the ad to take, you will be able to focus on emotions much better and use them more effectively. – Read more

#AdCopy #WritingAds #GoogleAds

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What Are SERPs? Search Engine Results Pages Explained

What Are SERPs? Search Engine Results Pages Explained

Arguably, the most important webpages for any marketer are the search engine results pages (SERPs). These results are what return when someone searches for a particular query.

Marketers know these valuable results pages influence the traffic your site sees and, therefore, the long-term success of your business, so the goal is to get your website ranked as high as you can on these pages. 

In this post, we’ll walk you through what you need to know about SERPs. Specifically, we’re going to focus on Google SERPs.

We’ll also go over how to optimize for key features so that you can improve your site’s click-through rates (CTRs) and earn more qualified traffic. 

Why Are SERPs Important?

The SERPs are the pages users see when they perform a search on the search engine. These pages rank relevant results according to the search engine algorithm’s understanding of their relevance and usefulness. 

Below is an example of the top of the SERPs for “best home organizers”:

best home organizers serp

Google processes more than 40,000 searches every second. This translates to an average of 1.2 trillion every year. When you pair that with the fact that the average CTR for the first position on Google is 28.5%, your search engine optimization (SEO) strategy should prioritize ensuring you rank high on the SERPs.

How Many Results Do the SERPs Have?

Search engines might rank thousands of websites for a particular query. Typically, only 10 organic results will appear on the first page of the SERPs. Many SERPs have even fewer than 10 organic results.

With limited real estate on the first page of the SERPs, it’s important to optimize your site to make it user friendly and informative to answer relevant queries. 

What Are Some Common SERP Features?

As search engines have become increasingly sophisticated in their ability to understand queries and user intent. They have also developed SERPs that incorporate various features that searchers might find interesting and helpful.

The features that appear on a given SERP will change based on what the search engine understands as user intent and what device the user is using. For example, mobile searches might have different features than desktop search results. 

You’ve likely seen a lot of the SERP features listed below, so take a look and think about which ones make the most sense for the keywords and content you’re trying to rank for. 

Featured Snippets

A featured snippet can also be referred to as an answer box. In the featured snippet, Google highlights a portion of text from a website to provide a concise, direct answer to the user’s question.

This feature is useful when someone wants to uncover a direct answer and doesn’t need more in-depth information. – Read more

3 Tips for Getting More Value from Your Landing Pages

3 Tips for Getting More Value from Your Landing Pages

A marketer’s job isn’t done once a visitor converts on a landing page. Far from it. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion.

And what about the leads that don’t convert?

Ignore them at your own peril.

As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. In some industries, conversion rates are as low as 1-2%. (See Unbounce’s Conversion Benchmark Report for details.) But that doesn’t mean the 98-99% of non-converters are worthless visits. There are many ways to improve your chances of converting more visitors over time—and squeeze more value from your existing landing pages.

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI.

Sound like something worth trying? Keep reading, and I’ll show you three smart ways to do it.

Why You Shouldn’t Ignore Visitors Who Don’t Immediately Convert …

As I wrote above, if your landing page converts at 2%, that means 98% of visitors aren’t converting on that particular session.

Its a mistake to ignore these non-converting visits. Sure, many will never convert because of a disconnect in the audience, offer, or timing. That’s life. There’s no such thing as a one-size-fits-all landing page. But taking a longer-term view, it’s very likely that some of these prospects will eventually:

  • Convert through other channels or sites not directly attributable to your landing page.
  • Convert offline via phone or at a brick-and-mortar location.
  • Convert after a longer consideration period.

Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. To find this report in GA, open the “Conversions > Multi-Channel Funnels > Top Conversion Paths” report.

The example report below shows that paid search contributes many more “assisted conversions” than “last click conversions”: 

Google Analytics Multi-Channel Funnel reports show the variety of ways visitors reach landing pages before converting.

See how many conversions have direct, email, or organic search touchpoints after a visit to a paid search landing page? Those return visits likely come through different landing pages. Even though the paid search landing page did not generate the eventual conversion, data from conversion paths can help inform strategies to reach and convert visitors later in their journey.

Now that you’ve got a sense of where conversions are coming from, follow the three tips below to use your data wisely and put your landing pages to work.

Tip 1: Measure offline interactions generated by landing pages.

Businesses with physical locations or an offline sales channel can use landing pages to highlight their products and services to visitors from paid search and paid social channels.

But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits. Taking this step is worth it, though: it’ll give you a fuller picture of how your campaigns drive business. – Read more

Email Deliverability Tips to Get Your Message to the Inbox

Email Deliverability Tips to Get Your Message to the Inbox

To get your emails read, they first need to make it to the inbox. That’s why email deliverability is kind of a big deal.

If you’re just getting started with email marketing, you might be wondering what all the hoopla’s about when it comes to email deliverability.

Whether you’re unsure how it impacts your email success, or if you’re just not convinced it’s that big of a deal, we wanted to help bring clarity to the sometimes puzzling topic. 

Why email deliverability is a big deal

Reason #1: You want people to read your emails.

I know, this one is kind of obvious. Of course you want people to read your emails! But there’s a whole lot that goes into making that happen – and a big chunk of it has to do with email deliverability. 

Unless you pay careful attention to the things that impact your deliverability, the basic goal of getting people to read your emails becomes extremely difficult to attain.

Plus, focusing your attention on email deliverability will help you achieve better open and click rates.

Reason #2: You don’t want to be labeled a “spammer.”

If people mark your messages as spam, that might cause your deliverability to take a dip. When you receive a spam complaint, future emails might end up in the spam folder, too.

Not sure if you’re sending spam? Here’s a telltale sign: you send email content that doesn’t align with what your subscribers expect to receive from you. Or, the majority of your email content is too promotional.

To avoid sending spam, set clear expectations for your subscribers about the email content you send. Then, deliver on that promise.

So, what should you do in order to reach the inbox? Follow some key email deliverability best practices. – Read more

#Emailmarketing

What Are Buyer Keywords and How Do I Find Them?

What Are Buyer Keywords and How Do I Find Them?

Buyer keywords are the search terms and keywords people use when looking to buy a product or service. When searchers use buyer keywords in search engines, it signals that they’re already at the end of the buying cycle and they’re ready to make a purchase. 

If you’re running an ecommerce website, keyword research is vital. Figuring out how to find the best keywords for the final stage of the buyer’s journey will help give you a competitive edge while also helping to justify your spending on content marketing. In fact, more than 60% of marketers note that leads are one of the top metrics they use to measure content success. 

In this article, we’ll review the buyer’s journey and help you understand how to find the right keywords to improve conversion rates and drive sales. We’ll also discuss why buyer keywords are an important part of your search engine optimization (SEO) strategy:

The Buyer’s Journey: A Quick Overview

To fully understand buyer keywords, you’ll want to start by taking a closer look at the buyer’s journey. The buyer’s journey is what a customer goes through when looking for a product or service. The process starts with the customer realizing they have a problem, followed by researching and considering solutions.

There are many models out there for the buying process, but in its simplest form, the buyer’s journey can be divided into three stages: the awareness stage, the consideration stage, and the decision stage.

  • Awareness stage: A consumer begins to do high-level research related to their problem. 
  • Consideration stage: Once a consumer understands their specific problem, they begin to search for more specific solutions. 
  • Decision stage: At the final stage, a consumer knows how to solve their problem and searches with the intent of comparing the different options available to them. This stage finishes with a purchase. 

Buyer keywords come into play during the last stage. When customers reach that final purchasing decision, they use buyer keywords (also referred to as buyer intent keywords) to look for specific products or services. Examples of these sets of phrases include “massage therapy deals,” “best price for a laptop computer,” and “affordable luxury items.”

Ecommerce and SEO: Use High Intent Keywords

When outlining an ecommerce SEO strategy, you’ll want to start with keyword research. Keywords are the words and phrases users type into search engines to look for information, products, or services. Outside of the content creation industry, they’re referred to as searches or queries.

If you want your website to show up on the results page when people type their queries into search engines, it will help if you learn more about using high-intent keywords in your web pages. 

There are two ways to improve your page’s ranking for specific keywords:

  • Paid search results: You can invest in a Pay-per-Click or PPC campaign. With PPC, you bid on a term relevant to your brand, and Google or other search engines will show your web page in their results page when users search for those specific keywords. 
  • Organic search results: Your other option is to optimize your website to rank in search engines’ organic results. Organic search optimization means you didn’t pay to rank where you are but instead used a combination of SEO strategies (e.g., internal links, backlinks, and on-page SEO) to help move your page higher for a specific keyword.

Effective keyword research can help you decide which strategy makes the most sense for the keywords you’re targeting. Our Keyword Magic Tool, for instance, is an easy-to-use keyword research tool that provides specifics on keyword difficulty and cost per click (CPC) to help you decide which optimization strategy will show better gains. 

Finding buyer keywords – What Are High Intent Keywords?

High intent keywords are words and phrases used by consumers to signal their strong intent to buy now, inquire about a service, or commit an action that will lead to a sale. High intent keywords, also known as high commercial intent keywords, are considered the most promising and most valuable keywords for conversion. 

High intent keywords tie into a customer’s purchase intent. Purchase intent is the probability that someone who visits your website will buy your product or service.

Marketers and website owners facilitate and measure purchase intent by looking at factors such as the buyer’s persona, website engagement, past purchases, and other interactions. 

To take advantage of high intent keywords and purchase intent, consider using the keywords to target visitors who’ve purchased from you in the past or those who have had multiple interactions with your website.

To attract new customers, it’s always best to use product-specific keywords, such as “best macro lens for nature photography.” – Read more

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#Advertising #PPCKeywords

How to Use Tags with Good SEO in WordPress

How to Use Tags with Good SEO in WordPress

Good SEO in WordPress. If I asked the vast majority of website owners ‘what brings in the majority of your traffic’, the top answer would be ‘my articles of course’ and that is a completely acceptable answer.

But, a better answer would be ‘my articles, but I also gain a lot of traffic from my categories and tags’.

Now we are talking.

This is because categories and tags play quite a crucial role in website traffic, organizational structure, and SEO. Up to this point, from reading around, it seems categories are given some merit, but tags are generally not used/used inappropriately or are told to be deindexed by search engines. I’m here to tell you that if you use your categories and tags correctly, you could increase your traffic by quite a lot, with auto generating content that takes up a fraction of your time. For me, this number was a 40% increase.

WordPress Categories Optimization

Categories are an effective way to archive articles under a category heading to organize a website. There are many benefits to doing this:

  • It helps your web users browse similar content on your website
  • It helps Google better understand what your content is about
  • It helps the architectural structure of your website, by having content under categories – this helps give a better understanding for Google and web users what your website is about

For example, let’s take an example of a bakery recipe blog that creates recipes for a range of bakery products. Effectively categories for this could be:

  • Cookie Recipes
  • Bread Recipes
  • Cake recipes
  • Pastry Recipes
  • etc.

Good SEO in WordPress

This ultimately tells people what your site is about, and how they can better explore your content. As well as this, it gives more indication to Google what your content is about, even before crawling the content itself.

For even better SEO, it could be a good idea to include the category in the prefix of your URL too. That way, your website structure is reflected in your URL for all of your content.

As well as this, you can create hierarchal categories, such as a category beneath a category – again, this helps – Read more

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Generate Leads For Local Business – 7 Methods To Get More Leads

Generate Leads For Local Business – 7 Methods To Get More Leads

Growth is crucial to survival for any business, and to grow your business means that you need to find more leads.

The goal for business growth is to maintain the current client pool while expanding your brand awareness and sales.

Leads are crucial for future growth, and capturing new leads doesn’t have to be time-consuming or costly.

So how do you build your reach, find new leads while maintaining your current customer pool?

The answer is by targeting local leads.

Leads Are Important, Finding Qualified Leads Is Crucial

This guide will help you develop the right strategy to discover new local leads with proven methods for generating high quality leads for your business and keep your marketing efforts cost-efficient at the same time.

There are two types of marketing leads; those are known as cold and warm leads.

cold and warm lead comparison

Cold leads are those that are unfamiliar with your product or offer and may not be searching for your product. 

On the other hand, a warm lead is one that is familiar with your brand and is already in the process of considering a purchase of the type of service or product that your business offers. 

Warm leads are considered higher quality then and are referred to as a qualified lead. Our guide will discuss how to create warm leads by focusing on the location they may live, work, and play. 

The benefits of focusing on a local lead are that you are targeting individuals in a specific geographic area, making them aware of your brand and offer, and moving them from casual shopper or visitor to your website and store to active sale. 

In other words, you’re creating a warm lead to follow up with and to make your product or service offerings. 

The 7 Methods To Get More Leads And Increase Sales

1. Localized Lead Magnets

A lead magnet is the process of getting a customer’s information in response to an offer or something of value. In other terms, lead magnets are a form of compensation for contact information and engagement. 

a hand with magnet attracting new leads

Lead magnets should be attractive to your potential customer, and in exchange for your offer, they trade their information for your product. Focusing your lead magnet to a highly targeted individual will lead them toward your sales process, otherwise known as a sales funnel. – Read more

#MethodsToGetMoreLeads

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