Google Introduces Interactive Ads With 3D Objects

My Post (87)Google is introducing a new display ad format, called Swirl, that allows users to interact with 3D objects.

Marketers can utilize their company’s existing 3D assets to produce ads that engage users by letting them rotate the object and zoom in and out.

Google shared an example from a cosmetics company that created a 3D ad for one of its fragrances.

Notice how every interaction with the object creates an opportunity to provide more information about the product. As the perfume bottle is rotated several pieces of information appear with notes about the scent.

Google says the Swirl ad format is designed for mobile, but in the example above you can see the ad is being displayed on a desktop screen. – Read more

 

How SEO and Adwords Work? What is Better?

My Post (86)SEO and Adwords are key to the position on Google. There is a difference, so SEO offers a more sustainable solution, but it also requires more time and dedication. On the other hand, Adwords offers an instant solution that delivers results right away, but lasts just as much as your budget.

Both solutions can be used independently of the other, while both depend solely on Google rules. This search engine knowingly gives the parameters on the basis of which it performs the ranking of the results so that everyone can influence the positioning and this is called SEO.

Google also offers advertising that can put you in a lot of trouble ahead of all other search results called Adwords. In this case, it is not necessary to do SEO, but it can be useful.

SEO – Search Engine Optimization?

Search Engine Optimization is an action that aims to achieve a better position in organic searches (results that are not paid). In this search, the sites that are most related to the search terms are shown first and for which Google has determined that they are the authority in the requested topic. – Read more

10 Google Analytics Ecommerce Metrics You Should Be Tracking

My Post (85)Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace.

That means if you are an online retailer, your website should be fully optimized, and your marketing channels well-curated in order to increase the likelihood of a customer completing the sale. So how do you know what on your website is working well and what could use some TLC? That’s what Google Analytics ecommerce tracking is for.

Google Analytics allows online retailers to set up ecommerce tracking by adding tracking codes to the relevant pages on the website. This step can be completed in-house if your team has coding knowledge, or outsourced to your web developer. At Pacific54, setting up, auditing, and optimizing Google Analytics and tracking tags is a top priority when launching or optimizing marketing campaigns for our clients.

After enabling Google Analytics ecommerce tracking, you can use the dashboard to learn more about audience behavior, sales revenue, and the effectiveness of your marketing campaigns. With so much information at your fingertips, it can be hard to sort out exactly which metrics should be your focus. – Read more

The Must-Have Elements of a Successful SEO Strategy

My Post (84).pngEvery business owner wants to remain relevant and boost revenue.

Creating a powerful SEO strategy can help them to achieve their goals. Google has over 200 ranking factors and this can be overwhelming for an individual with little or no knowledge of how SEO works.

An SEO strategy usually comprises of off-page and on-page techniques, employed to improve your website’s visibility. They play a major role in increasing ranking on SERP in order to beat the competition.

The right blend of both factors is essential for a successful strategy. Keep these suggestions in mind as you develop a new SEO plan or revamp the existing one for your brand.

Off-Page SEO

Social Media
Social media is a powerful element in every successful SEO strategy. It allows brands to interact with their users, provide latest information about a particular product, and more. Special targets can be achieved via social media by organizing campaigns and sharing valuable content that contains relevant keywords.

Backlinks
High-quality links are non-negotiable if you want your brand to have a strong online presence. The importance of creating amazing content can’t be underscored as it influences nearly every aspect of digital marketing.

You are bound to attract authority sites and prospective customers if you remain consistent. Consider approaching similar businesses to make the link building process mutually beneficial. Make sure that you schedule a site crawl to check for broken links. The important thing is to focus on White Label SEO tactics.

Online Directories
Having a strong presence in online directories is another important element of a successful SEO strategy. Gathering real reviews about your website from users can help new customers to check out your site. In case there are negative reviews, look into their queries and provide a lasting solution.

It’s now common for brands to use SEO for reputation management and change how online visitors perceive their brands. Set the record straight and convince customers who have lost interest in your business to give it another try. – Read more

Is voice over-hyped? A new survey suggests lower adoption than previously thought

My Post (83).pngiPhones dominate usage, despite aggressive promotion of the Google Assistant.

A popular Bill Gates quotation reads, “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” That’s often invoked to suggest new technologies don’t change things as quickly as expected but will have a longer-term impact. Such is the case with voice and virtual assistants.

A decade ago we used to say “search is the universal interface.” Slowly, voice is supplanting it — emphasis on the word slowly. Despite the hype around voice and virtual assistants, which I have contributed to, adoption is seemingly not happening as quickly as expected. A new report from SUMO Heavy underscores this idea.

About 30% are active users. The survey of just over 1,000 U.S. adults found that nearly half (46%) of respondents never use virtual assistants, emphasis on “never.” Another group (19%) use virtual assistants “rarely” (less than monthly). These are effectively non-users. Together these two groups represent 65% of the audience, while 29% (daily and weekly) is the active user base.

An earlier consumer survey from Uberall (April, 2019) discovered that 52% of respondents “never” use voice search. This is consistent with the SUMO Heavy findings.

Majority of usage happening on smartphones. It comes as no surprise that the bulk of voice usage is happening on smartphones, which have the most distribution of the various devices that feature virtual assistants. It’s interesting to note, in the graphic below, that there’s a fair amount of usage on the desktop (15%), which may be Cortana on Windows PCs, as well as in-car systems (11%). – Read more

SEO Tips: How to Write a Title That Google Will Love

My Post (82).pngEvery business owner knows having a recognizable business title is a major attributing factor when it comes to the growth and success of your small business.

In fact, your business title will determine whether or not your business can be easily found online.

Even though you may have an easily searchable business title for direct traffic, content is what will drive the rest of your customers to your business. If you can create useful content, you’ll bring in more traffic and more potential customers. Now, the tricky part is writing a title for search engine optimization (SEO).

Below, we share some useful tips for writing effective SEO titles Google, and your readers, will love.

Google Search Ranking Signals

Google uses ranking signals to determine in what order its search engine results appear. There are hundreds of ranking signals and their importance change with every update. As there are multiple, small updates to Google’s search algorithm every single day, SEO experts tend to only focus their attention on major updates, as too should you.

In its latest search algorithm update, on March 12, 2019, Google announced changes to its Broad Core Algorithm. The details of the changes made are still not made public; however, most speculate the changes were made in order to better serve user satisfaction. This means Google is looking to see how well your search result answers a particular search query.

If that’s the case, which many experts believe it to be, the first place to begin improving user search satisfaction is with your title. – Read more

A quick and easy guide to understanding search intent for SEO

My Post (81).pngSpend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle.

In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world.

The Zero Moment of Truth references the point in a buying cycle when the user is researching a product.

It’s the moment between the stimulus that makes you aware of a product (like an advert) and the First Moment of Truth (coined by AG Lafley) – the moment the user interacts with a brand just before making the purchasing decision.

In 2019, you need to make sure that your business and website are in front of the users at the time that they are researching the products you sell. Your brand needs to be at the forefront of their minds when they are ready to press the “Buy Now” or “Add to Cart” button.

But how do you go about finding out what kind of content you need to produce to appear at the different stages of the buying cycle?

This is where search intent comes in.

What is search intent for SEO?

First coined by Andrei Broder back in 2002 [pdf] (interestingly an Altavista employee and not a Google one), search intent is crucial for a successful SEO campaign.

Andrei says search intent can be broken down into three distinct types:

  • Informational Searches
  • Transactional Searches
  • Navigational Searches

So how does that work for SEO?

Let’s say we are doing SEO for a fictional e-commerce store that sells appliances. We can use this to show how the three different types of search intent work. – Read more

80% of Voice Search Answers Are From Top 3 Organic Results

My Post (80).pngA recent study on voice search indicates that content is more likely to be returned for a query if it ranks in the top 3 web search positions.

SEMRush conducted an in-depth analysis of over 50,000 queries to find out which are the most essential ranking factors behind voice search.

In addition to ranking in the top 3 positions, content is also likely to be returned for a voice query if it’s contained in a SERP feature.

According to the study, 70% of answers returned from voice searches occupied a SERP feature (with 60% of those returning a Featured Snippet result).

The report also goes into detail about how backlinks, text length, page speed, and other factors affect voice search rankings.

Here is a summary of key findings from the study.

Voice Search in 2019: Key Findings

Backlinks

  • 50% of answers had backlinks with anchor text that appeared in the question.
  • Page Score and Trust Score were slightly higher for answers’ URLs. – Read more

3 metrics small businesses should track to measure SEO success

My Post (79).pngSmall businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates.

Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy.

More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to a recent Clutch survey.

While many small business owners understand they need an SEO strategy, many of them struggle to create one that is effective and comprehensive.

To develop and maintain an effective long-term SEO strategy, small business owners need to know the best ways to measure their SEO success.

To understand if your SEO strategy is working, you need to measure efforts that provide context about how your SEO impacts your business. Three metrics, in particular, are useful:

  1. Traffic retention
  2. Backlink quality
  3. Conversion rate

How small businesses currently measure SEO success

Currently, small businesses rely on traffic as the primary barometer of SEO success. – Read more

5 Web Design Turn-offs To Avoid

My Post (68).pngThe Internet of today is a highly competitive place.

With so many individuals and businesses spending money and time on digital marketing and SEO — trying to outperform their rivals and sit at the top of the Google heap — it’s harder than ever to get users to visit any given website over another.

Given the difficulty of acquiring new visitors, you might think that all the webmasters of the world would do everything in their power to provide a delightful user experience and ultimately retain each hard-won customer, but we all know that there are a number of unpleasant and off-putting bad habits that seem to crop up time and time again.

Let’s take a look at some of the most common offenders making users leave in frustration…

1. The Site is Too Slow

In a world where almost everybody has a super-powered smartphone in their pocket, the Internet has become synonymous with instant gratification. A user who might be idly wondering about some half-remembered trivia can have the answer delivered to them via Google within a few seconds, and if they want to contact a friend in another country thousands of miles away, they can do so basically as quickly as they can type the Facebook or Whatsapp message.

We’ve all become spoiled by the speed and responsiveness of our hyper-connected world, and so when we click on a search result and sit on a blank loading page for three seconds or more it can seem like an eternity. If the original click was motivated by nothing more than frivolous curiosity, the user is very likely to think, “ugh, never mind” and try somewhere else.

The BBC reported in 2018 that they’d found that every additional second spent loading pages tended to cost them around 10% of their users, which in Internet terms is huge (by this measure, the passing of ten seconds can mean that your traffic is all but gone).

Google have also stated that according to their research, more than half (53%) of mobile users will abandon a site that takes longer than three seconds to load. After six seconds, it’s almost a guarantee that they’ll look elsewhere. 

Of course, the functional needs of the majority of websites are not very complicated — the average e-commerce store or blog site really has no excuse for taking longer than a couple of seconds to load. – Read more