Whilst insourcing might look less expensive on the outside, it can contain hidden expenses that cripples brands, which weren’t initially considered or accounted for – Read
As increasing numbers of corporations and institutions move to internalize their marketing efforts, they risk losing a pair of key benefits agencies provide.
The first is that they no longer profit from these marketers’ experience with other clients. Work done for other organizations could provide valuable insights into the problem your organization faces.
The bigger issue, however, is that an internal team is too close to the brand and the people building it.
Here are three reasons why your proximity to your brand could be hurting your marketing – Read
Ecommerce is now a big focus for luxury brands. The global luxury market grew by 5% to reach an estimated €1.2 trillion in 2017, with online sales increasing by 24% to reach an overall market share of 9%. – Read
Social media marketing has been the hottest marketing concept for the last 10 years. Is it losing steam … or is it just taking off? Is social media marketing still a thing? – Read
When was the last time you saw a video on YouTube? I bet you’ve seen one today. YouTube is too huge and too popular for marketers to ignore. – Read
When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.
Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.
Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. Here are some good examples and the reasons why they work. – Read
What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included. Data and creative have finally tied the proverbial marketing knot. The courtship has been steadily evolving for the last year or two, but recent events have brought data squarely to the forefront of our consciousness. While the union of data and creativity is most certainly a positive for the industry, steps must be taken to ensure that we are moving forward in a way that benefits both businesses and consumers. – Read
It’s time to rethink social channels as part of the B2B marketing mix.
I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read
Today, 85% of people are said to trust online reviews more than they do personal recommendations, while customers are reported to spend 31% more on companies who have excellent reviews. – Read