3 Reasons Why an Outside Eye Could Help Your Marketing

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As increasing numbers of corporations and institutions move to internalize their marketing efforts, they risk losing a pair of key benefits agencies provide.

The first is that they no longer profit from these marketers’ experience with other clients. Work done for other organizations could provide valuable insights into the problem your organization faces.

The bigger issue, however, is that an internal team is too close to the brand and the people building it.

Here are three reasons why your proximity to your brand could be hurting your marketing – Read

Seven examples of hotel content marketing campaigns

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When it comes to planning a holiday – it’s no longer enough to flick through a brochure or browse a hotel website.

Now, with so many people heading online to search and discover travel inspiration (long before they even think about booking), it’s up to hospitality brands to stand out from the crowd.

Content marketing remains a key way for hotels to do this, typically being used to grab attention and engage users throughout their online journey. Here are some good examples and the reasons why they work. – Read

Will the rise of voice search kill off screen-based search marketing?

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Half of all searches will be voice searches by 2020 according to comscore while 30% of web browsing sessions will take place without a screen by that time according to Gartner. And smart speakers are set to be the fastest growing consumer technology this year. – Read

How the Crossroads of Creativity and Big Data Will Impact the Industry

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What used to be an almost Hatfield and McCoy-type of relationship has recently become more like All in the Family, bumps in the road included. Data and creative have finally tied the proverbial marketing knot. The courtship has been steadily evolving for the last year or two, but recent events have brought data squarely to the forefront of our consciousness. While the union of data and creativity is most certainly a positive for the industry, steps must be taken to ensure that we are moving forward in a way that benefits both businesses and consumers. – Read

The Grim Future Of Social Media

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It’s time to rethink social channels as part of the B2B marketing mix.

I was pretty discouraged when the news broke about the breach of security at Facebook. Data continues to be the ultimate prize of social platforms — data that can be sold to the highest advertising bidder for the right price. The sharing of ideas and useful interaction is long over on many platforms today. – Read