How to Make Sure Your Email Pops Up in Your Subscribers’ Inboxes

Email is still the most effective tool at any digital marketer’s disposal:

  • Emails have the highest return on investment (Constant Contact).
  • Almost 80% of B2B marketers say email proves to be the most successful channel for content distribution (Optin Monster).
  • 60% of consumers admit to making a purchase as the result of a marketing email, while only about 12% admit to buying from social media (Optin Monster).

I could go on, but we all know what the data shows: Using emails in your marketing is almost always a good idea when done right.

Yes, you need a clickable subject line and effective copy. But before your recipients can get to all that, they need to see your email. Here’s how to make that happen.

Set up a separate domain

A lot of outreach campaigns get this first (and fundamental) step wrong. Outreach campaigns are often sent from a free domain like Gmail and Yahoo or the company’s main domain name.

Free email domains look unprofessional and spammy. Plus, “free” comes at a cost: You cannot control your access to it. A complaint or suspicious activity could lead to a free domain owner deleting the account. It also can make third-party tools that follow DMARC protocols inaccessible.

Using your company’s main domain can be a risk for other reasons. If your marketing emails are marked or reported as spam, your company’s internal emails can be affected too.

This guide outlines how to set up a custom email address using your hosting provider or Google’s Workspace (formerly G Suite). – Read more


SEO vs. Google Ads: Which One is Best for Your Business

The choice to invest in either Google Ads or SEO for your business can be a pretty daunting task, more than you might imagine. It calls for a deeper understanding as to what these two options are and what they offer to your business. If you are looking to improve your website’s performance, you need deeper insights into your Adwords and SEO options before you settle.

SEO and Adwords constitute the prime aspects of Search Engine Marketing. They are significant tools for any business that runs or looks forward to running digital marketing campaigns. Different marketing environments require different SEM tools. In some situations, they can be coupled up or used separately depending on what your marketing and business goals are.

It is important to note that this is not a question of a simple ‘YES’ or ‘NO’ answer. There are a myriad of factors that essentially influence the tool that works for any business. Before delving into some of these factors, it is first important to understand what these tools are.

Search Engine Optimisation (SEO)

This is a process of getting your business’ website to rank in some of the major search engines including Google, Yahoo, and Bing for the selected keywords through different kinds of on-site and off-site optimizations. SEO is a critical aspect of business marketing that is among the top tolls with the highest conversion numbers in reeling in new customers.

You need to read and understand SEO terminology and some of the tips on the vital configurations you need so that your website becomes search engine friendly. Including backlinks to your website’s contents is just one of the ways you can do some SEO marketing or Google advertising for your business to drive more leads.

Using Google SEO as a marketing tool is a moving target but as much so an exact science. This is because Google makes constant updates on their search algorithm and such updates impact the company ranks sites. Recently, Google chose to backtrack its previous extension to its site Meta description length.

Google Ads

Several words can be thrown around like CPC, campaigns, PPC, or Adwords concerning digital marketing, without necessarily knowing what they mean precisely. Google Ads, otherwise referred to as Google Ads, is a Google-owned advertising platform.

Businesses that own websites can use the platform to make advertisements by positioning them in Google Products like Gmail and YouTube and Google Search Result Pages including other websites. As a business owner, you can decide to utilize Cost Per Click (CPC) where you pay someone when he clicks on your ad or the CPM when our audience sees your ad. Google Ads functions best through the Google Display Network, which allows advertisers to reach a larger number of people as they browse through their favorite websites or enjoying videos on YouTube or even checking the Gmail account.

Essentially. Google Display Network helps advertisers find the right audience for advertisers since its targeting options give advertisers the chance to strategically show their ads to potential customers that may be interested in their products. This works best by helping advertisers find new customers or actively engage their existing audiences and driving more conversions utilizing automation. If you are finding it a bit challenging to choose the right keywords for your ad, let a Google Ads keyword tool do it for you and let it help get yours before the right audience.

Factors influencing the choice between SEO and Google Ads

Now that you have a rough idea of what SEO and Google Ads are all about, it is necessary to take a look at some of the factors that influence the type of tool that you will pick for your business. Here are 5 factors that will guide your choice of a marketing tool for your business. – Read more

Read more blog posts about Google Ads