It’s natural to have confidence in your own approach to business growth. Confirmation bias encourages us to remain stagnant, and we sometimes follow advice from mentors without questioning it. But that confidence can lead you to keep making the same mistakes – especially when it comes to marketing automation.
It should be a simple goal: Build trust with your existing and potential clients based on the value you deliver. It’s possible that while you think you’re effectively pursuing that goal, you’re actually repelling potential clients unwittingly. Here are some of the most common mistakes to avoid with digital marketing. – Read