Amazon’s US ad revenues hit $1.65 billion in 2017 and are expected to grow 48.2% this year. With the majority of product searches now initiated on Amazon, brands need to increase the visibility of their wares in the platform’s search results, according to L2’s Marketing Playbook report.
Traditional brands and large ad companies like WPP, Publicis, and Omnicom are all taking note of Amazon’s ad services. In fact, traditional brands now own more Headline Search Ads and Sponsored Products than either indie brands or Amazon’s own private labels. – Read