Accelerated mobile pages: Are they worth it?

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An update on where Google’s AMP project stands today offers insight into whether it’s worth adopting for your own website right now.

Google’s mobile-first index has officially been unveiled and you may have received a notification from Google Search Console that some of your websites are officially being enrolled in the index.

The mobile first index takes precedence over Google’s traditional desktop index and will serve the most appropriate results based on the device being searched on.

This further incentivizes the need for webmasters to implement a fully responsive design that is personalized for users on any device.

Google has attempted to make this transition easier for webmasters by creating its open source initiative that leverages stripped down HTML files to create fast and mobile-friendly copies of webpages. These are referred to as Accelerated Mobile Pages (AMP), which are distinguished by a lightning bolt symbol in mobile search results. – read more

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