Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?
Well, now you do.
The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again.
For this to work, however, the previous customer must be compelled by your service for them to buy the second time around.
I say this because the same principles apply to people who have visited your site!
Instead of waiting for them to reach out to you, you can convince them to become leads faster.
It’s all about setting up a remarketing campaign in Google Adwords.
Why should I do Google Adwords remarketing in the first place?
Let’s face it:
Nothing in the world comes free. Not even the traffic that you get from Google.
You have to work for your site to get on the first page of Google. Effort costs money as well.
The same applies to Google Adwords remarketing – you pay Google to feature your site on the Google Display Network.
But compared to other marketing tactics, people are likely to convert through remarketing by 70%.
Also, the CTR of a remarketing ad is ten times higher than a regular display ad.
The fact that the person visited your site tremendously helps in the performance of remarketing ads.
As a form of display ads, it helps you cut down costs and get higher ROI.
For these reasons, remarketing ads are perfect if you want to make the most of your market. It is considered one of the basic marketing tactics for businesses in developing countries and economies.
But enough about why you should create a remarketing ad campaign. It’s time to discuss how! – Read More