A Guide to Sitelink Extensions: Improve Your PPC Ads

To PPC beginners, it can seem like managing your PPC budget is half the battle when it comes to creating strategy. Before you start plotting on a bigger budget, it’s important to explore other ways to maximize your ads.

You don’t know always have to spend more to get your ads to perform better. One way to get better clicks on your PPC ads is using sitelinks extensions.

Sitelinks are the blue links that appear under a Google search result. They link to other pages on the same website featured in the search result – hence the name “sitelinks.” 

Here’s an example of a set of sitelinks for a popular music publication:

EMQ_uVe7eAM5_hZ0hVgEHH2LQamqYTVEBMeKAWzA3XZ-3Bog0c7FS7JDOE34jNX2pUXxOHCuKkv178w6jMX_iZL1Br6W9Ul287kIXLkqGWjkCon4bI3xYFEMFqifmrQo-AFygQRy.png

Sitelinks appear on search engine result pages (SERPs) to help users find relevant information and webpages faster. They appear for both organic search results and paid ads. 

Here is another sitelink extension example for an ad:

JnhXqgOl47gUf78Kdkhkh9s8xiNG6WFOeI8QF9cjlvDd3Bm5QyoAGX-rp3n8JdxLTtU-D4aXI7weMhtdWFCPXLOxXj5oPdwnSXOkfyLKu4xPjbP4JGkP6Ap8tLPxTlTJANcCrYHX.png

Sitelinks have evolved over the years; Google now features them in displayed in different ways. Sitelinks will vary by the number or appearance in the search results. 

You may see some sitelinks with outlines or images. Sitelinks may also appear in carousel format or with the option to expand.

Generally, there are two different types of sitelinks that Google shows these days: – Read more

Learn More About Google Ads