Have you ever tried one of those letter search grids that has an “M” in every row and column, and you have to find the one “N” somewhere among the “M”s?
You look and look, but all the letters look exactly the same. Once you find the “N” once, it’s ultra-easy to find it again.
That is exactly the problem I encountered when I worked with one of my B2B clients that offer metal stamping services. Would you believe that the words “metal stamping” get lots of hits locally and nationally?
My dilemma was how to come up with a way to get “metal stamping” to rank in the top results for the main service he offers. If I were to be successful in this, in addition to increasing the keyword ranking and traffic, my results would increase his brand and authority for metal stamping.
In starting this project, I decided to focus on creating a pillar page that would target the keywords “metal stamping.” My initial keyword research looked like this: