Everything and everyone is on social media these days, from teens to adults, pets, kids, and even food.
How and where you position your business and your brand on social media can go a long way to improve the return on your investment, or can be an utter failure and waste of time.
The difference between success and failure with your social media strategy is dependent on how you plan your content, choose the appropriate channels to distribute your content, and decide the type of response or action you want as an objective outcome.
To begin, you need to understand the definition of Social Media. Social Media is a digital tool that allows users to create, curate, and share different content forms with a predetermined audience and the public.
Having a strategy in place, know that there are a few traditional social media channels. These channels are Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube, while TikTok makes some significant strides as a newer player.
Strategize Your Social Media Content
As you begin to strategize your social media promotion, your priority should be to make your social media promotional goals specific to your business.
This may seem like a no-brainer, but too often, companies are under the misguided perception that posting anything on social media is better than nothing.
This strategy is wrong and ends up being a colossal waste of time and energy.
Instead, you should create social media content that matches both what your outcome objectives are and the type of channel you plan on posting your content.
For example, Twitter is great for sharing links and small amounts of texts but isn’t great for long-form blog post type content.
First, define the objective you want from your social media promotion and create a plan on how you plan to publish and distribute your promotion.
You can utilize one social media channel to improve your brand awareness, another to increase your audience, and other channels for engagement. – Read more