Approximately 2.62 billion people now use social media daily, posting a range of updates, images, selfies, and everything in-between.
And there’s a lot of content being produced – according to research by HubSpot almost 4 million posts are added across the major social networks every single minute. And importantly for brands, some of these posts are likely be about your business – but without social media listening you may never see them.
Even if you’re monitoring your own social media profiles, people don’t always use @mentions or spell the brand name correctly. 96% of people that discuss brands online don’t follow those brands’ profiles, so it’s highly probable that you’re missing relevant posts.
If you’re not engaged in social media listening, you’re ignoring your clients – and that’s just bad business. – Read