Are you lacking a viable social media strategy?
If so, you aren’t alone. 50% of businesses claim that they lack a tangible social media strategy, according to a recent survey. Accordingly, many businesses feel that having a documented social media strategy is unnecessary and takes a lot of time to create. Unfortunately, both of these points are utterly untrue. In order to properly analyze your social media growth and take a strategic approach to conquering social media in your niche, developing a social media strategy that outlines your objectives is definitely in order.
Step 1: Craft an Executive Summary
All social media strategies begin with an executive summary, or simply a summary that describes your overall objective and how it relates to your business goals. The executive summary should be about one-page long and succinctly identify your purpose for using social media. Furthermore, this summary should include specific goals you are trying to achieve on a particular social media channel. – Read