Every day, there are tons of websites being birthed. This means that the demand for proper SEO keeps increasing by the day. That said, it is no simple task to keep up-to-date with SEO trends year after year.
A single Google update can render a lot of your SEO efforts ineffective. As an online digital marketing model for most business owners, continual improvements in practicing SEO is what can set apart a successful brand from another.
Luckily, the internet harbors a lot of information on some of the best SEO practices you should be executing for better ranking results and avoiding some major SEO mistakes.
Even with best practices in SEO, you still could keep lagging on SERP. Surprisingly, it could have nothing to do with algorithmic changes by Google, but rather some mistakes you are making.
The challenge is usually in identifying the errors you are making. Given that SEO is a series of many different activities, a mistake may easily go unnoticed. While you may be aware of all the necessary steps of SEO’s best practices, some errors are fatal.
The one thing that makes you an expert in SEO is your willingness to change and improve, based on the constant advances that happen in this field. Find below some of the seven rookies, yet major mistakes you are making right now:
1. Publishing poor quality content
After practicing SEO for a while, you know for sure that great content is vital for successful optimization. Still, you may start losing your grip on producing great content. The problem is never in publishing poor quality content, but when you become consistent with substandard material. Over time, you will realize fewer and fewer people are visiting your site, few return visitors, fewer shares, less comments and likes on your copy, among others.
To know whether your content is of poor quality, you need to analyze it based on the following pointers:
- Does it resonate with the needs of your target audience? Your audience should always come first with SEO. What do they want to know? What do their conversations look like online? What kinds of questions are they asking on your timeline? Understanding the needs of your audience is the first step to creating material that meets their needs.
- Is it up-to-date with the current issues in your industry? Professionalism is about keeping up with the trends in your industry and offering a unique approach to issues for the benefit of your target market.
- Is the piece you are sharing duplicated content? Can you find a similar article anywhere online or on your website? Duplicated content takes away your capability to choose which page you want to rank for, which means that two pieces of work might be competing against each other. The result is a low-rank position.
- Does it have a purpose? Either to inform, persuade, entertain or all of them. Why else would people consume your content when there is a ton of information being offered by so many other sites online?
- Are your pieces engaging? How many people are sharing, liking or commenting on your content?
- What is the word count of your content? The most recommended word count for a high-quality copy ranges between 1000 and 2000 words. Below that, your content can fail to articulate the major issues properly. Above that may become monotonous or too wordy for a reader.
While all these signs may point you toward something, you should already be aware of, the kind of quality you are producing. The best way is to contrast your pieces with the searches on Google’s SERP. Ideally, once you type in your target keyword, the top results should give you a benchmark on the quality you need to be writing on. With content, you may need to hire a content creator so you can ensure all your material remains fresh and relevant, withstanding the test of time.
2. Not optimizing for mobile first
This tech-savvy generation has brought with it some new demands in the way SEO should be done. Mobile-first optimization is a key ranking factor in Google’s algorithm. What this means is that the mobile version of your website becomes the first result that Google uses to display on SERP for targeted keywords.
It is however not to imply that only your mobile site results are considered for indexing, but instead that they are considered first. This means that you stand a better chance at ranking higher on SERP if you have a mobile site that Google bots can crawl first before they get to your desktop results.
While you may have a dedicated site for your mobile users, mobile-first optimization asks for so much more. Technically, before you do anything regarding SEO, it must first be tailored for the mobile audience before the desktop audience. This makes sense if you want to drive more traffic, since mobile traffic is way more than desktop traffic today.
As you would configure your site for the audience first before search engines, do the same with the mobile audience. For the most part, this will require choosing keywords that favor mobile searches more than desktop searches. It is at this point that you must learn more about voice search. To ensure your mobile site is fully accounted for, there are a few rules to stick to – Read more