As luxury brands increase their social budgets to reach the growing millennial consumer market, Instagram is becoming an increasingly important platform.
Gartner L2’s latest report reveals the Instagram strategies used by leading luxury brands. Here are a few you can apply to your brand’s account:
Don’t feature influencers—get featured by them. Gartner L2’s analysis of 18,000 Instagram posts finds that most luxury brands actually see less engagement on posts tagging influencers than on traditional brand posts. Influencer partnerships are more impactful when it’s the influencer posting on his or her own Instagram account and tagging the brand, instead of the other way around. – Read