You can gain a tremendous amount of SEO and marketing insights from Google Analytics.
These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site.
Ranging from engagement metric insights to conversion metrics and more, there is no shortage of knowledge to be gained.
Check out five of these actionable insights you can learn from Google Analytics and see how you may be able to apply them to improve your SEO.
1. Custom Segments
Custom segments have been a key feature of Google Analytics for a while, allowing you to see traffic by channel, visitors who completed goals, demographic data, and much more.
Custom segments can be created from almost any facet of user data, including time on site, visits to specific pages, visitors who completed a goal, visitors from a specific location and more.
Using segments helps you learn more about the users on your site and how they engage with it.
One insightful area to explore when determining additional segments to create is in the Audience tab of Google Analytics.
If you navigate to Audience > Interests > Overview, the Overview will display a high-level look at three interests reports:
- Affinity Categories.
- In-Market Segments.
- Other Categories.
In the below example, you’ll see that almost 4 percent of visitors are Shoppers or Value Shoppers and almost 4 percent of users also work or have an interest in business marketing services. – Read more