Using Google Ads to generate leads? What you don’t know could be costing you money.
Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for their products.
For the last seven years, I’ve worked closely with small and large business owners helping them perfect their pay-per-click (PPC) strategies so that they can get the most out of their Ad campaigns.
Sometimes I run into business owners who are running Google Ads from their Google My Business page. While I admire their desire to do it themselves, the version of Google Ads on Google My Business is slimmed down and does not provide the same level of detail that the full-blown version of Google Ads provides.
Many business owners still hold to the idea that the only important thing that matters when it comes to marketing is the messaging and images that go behind it. While there is no denying that these are essential pieces to any successful marketing strategy, you’d be mistaken to ignore the importance of a properly optimized PPC campaign, one that merges the two worlds of copywriting and technology. By combining these two worlds you’ll be giving your Ads Campaign a fighting chance when pitted against other ads in this highly competitive marketplace.
A few years back I had the pleasure of turning it all around for a client of mine that was on the brink of closing up shop. Getting most of her business by referral, Jill (I’ve changed her name for privacy purposes) didn’t think she needed to advertise. Unfortunately, as the market started to change, the referrals were few and far between. While it took some convincing, I was finally able to persuade Jill to try a new way of promoting her product and services.
I explained to her that her potential customers are all using the internet to find and research companies like hers. While Yellow Pages may still show up on your doorstep, the majority of people have migrated online and are searching for the services you provide on Google.
Google holds an impressive 84.44% market share and is the number one way we search for information. This is especially true when the information we’re looking for is local, i.e. movie showtime, the best Italian restaurant in your neighborhood, highest rated home builder …you get the idea. – Read more