Has your traffic taken a sudden nosedive for no obvious reason?
Let’s investigate the most common underlying issues and the ways to get back on track.
No one’s immune to traffic drops, and the causes may be easy to overlook. Still, to avoid barking up the wrong tree, gather the evidence first: look closely at the overall stats for a long enough period in your Google Analytics to see if the traffic spike really looks out of place or if it might occur due to seasonality, holidays or other patterns inherent to the niche.
Another thing to make sure of is that you don’t miss any pieces of data for certain days or devices. Double-check to see if Google Analytics codes are implemented properly on all pages of your site (here’s a tracking code checker), if correct snippets for your property are being used and if the code formatting is preserved (your GA tracking code can be found under Admin > Tracking Info > Tracking Code).
Once you know for sure the error isn’t statistical, it’s time to have a closer look at the symptoms and start digging to find the root cause. – Read more