Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts.
Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains.
I’m a big fan of efficiency, so I love tactics that deliver a greater return on my investment of time and/or money.
In this article, I’m going to explain five of these tactics which are easy to execute successfully but can deliver powerful results.
These easy SEO wins will help you get more out of your efforts and sprint past your competitors. They will also help to leverage better results out of your other SEO efforts like link building and content development.
1. Prune Outdated /Low-Quality Content
You probably created all of the content on your website with the best of intentions, but still, it’s almost a certainty that some of it is garbage.
There are a variety of reasons for this, and it happens to the best of us. The solution in many cases is to prune this content. In fact, Danny Goodwin and Loren Baker recently hosted a webinar on exactly this topic.
Some people are hesitant to get rid of any content, no matter the reason. The thinking is generally that it can’t do any harm to leave it there. And Google has reinforced this thinking time and time again.
But the reality is that despite what Google’s representatives say, outdated and/or low-quality content can negatively impact your ranking and traffic.
It probably should impact your credit score too, but apparently, I don’t have the clout necessary to make that happen. – Read more