Regardless of how experienced you may be, there are mistakes that are easy to make when dealing with Ecommerce.
I have been working on eCommerce SEO projects in my career since 2007, and in 2014, I started my own eCommerce business. Along the way, I have gone through many trials and tribulations that helped me grow as a professional. My most recent project has been steadily growing and went from a new website with no traffic to a website that generates over $200,000 in monthly revenue with most of the traffic and sales coming from direct and organic traffic.
My goal in this article is to share some of the most common mistakes that are made when dealing with an Ecommerce project in general. I will recommend some software solutions that I have used in my experience, but that doesn’t mean that there aren’t other solutions out there that are just as good if not better.
Preventing Spam & DDoS Attacks Before It’s Too Late
Many of reading this article may already be familiar with spammers and how to combat common spam tactics using plugins or SASs. And most likely many of you had to find out the hard way after the attacks already took place (including myself). Proactive prevention for spam and DDoS attacks is recommended if you want to prevent the tedious cleanup work needed to get rid of countless spam accounts and or dealing with the post effects of a DDoS attack.
Many CMS’s even have built-in features that help reduce general spam on your site. DDoS attacks are common on eCommerce websites that are driving a lot of sales and traffic, especially when you have competitors who are privy to DDoS attacks and how to execute them. It is not hard to do, and unfortunately, I see them happen quite a bit.
The reason why spammers target eCommerce websites is because there are so many sites out there that allow accounts to be created and ultimately create a back door for getting back-links or hacking. To prevent spammers from creating fake accounts on your site, make sure to install Recaptcha by Google or a similar service. In my experience, Recaptcha does the job very well compared to other paid solutions.
To stop DDoS attacks, I recommend a service like Cloudflare, which has been around for a long time, and they are very effective at mitigating DDoS attacks that can really slow down your business. It is a paid service, but in my years of experience, it is a service that is worth the expense to prevent downtime. I am not an affiliate for Cloudflare, I just use them for my own eCommerce business, and many of my clients and peers do as well. There are many other software solutions available for mitigating DDoS attacks which I implore you to research. – Read more