If you own a website, then we’re sure you might have used Google Analytics at some point.
To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business.
Confused about Google Analytics? Here is the best user guide that explains the basics of Google Analytics. Do you know the best thing about Google Analytics? it’s absolutely free! Additionally, Google has great customer support and service along with detailed content in case you get stuck on a certain issue. Look no further to understand how Google Analytics works, just keep reading!
To dig deep into your website’s performance, you need to understand the basics of Google Analytics. There are numerous benefits of using Google analytics tool. If you haven’t used this fabulous analytics tool, chances are you’re missing out of a lot of valuable information that could help improve your business and business website.
What is a successful website?
A successful website – has great content, is easily accessible and can measure and monitor the activity of users. Thus, if your website is linked with Google Analytics – it is a notch above from the ones that do not.
The reports generated about your website on Google Analytics tell you about the top performing pages and information about the traffic you receive to your website. Google analytics and the growth of the business are closely related. Businesses that consider Google analytics and strategize their plans accordingly are much more successful.
Here are the steps to master Google Analytics:
Create an Account
If you have an account on Google, you need to create an account on Google Analytics. You can do this by simply logging on to analytics.google.com and creating an account using an existing gmail ID.
Once you sign up for the account, you will be greeted with three steps for your Google Analytics account. Once done, you will get the Tracking ID that you need to embed in the website for which you wish to track data. You will get a pop up of the Google Analytics code which needs to be set up on the website. Embedding this tracking code in your website will help you track all the traffic that you receive along with information about its source, target audience, browser information and much more. Most website builders have a designated space where you can embed your tracking Id. For websites build on HTML, you can add the tracking code before the </head> tag. – Read more