4 Reasons Why We Need Voice Search Analytics Now

My Post - 2019-04-02T114628.141Most of us already know that voice search is a “thing” and it continues to grow in popularity and importance.

Voice search is here to stay.

The growth of voice search in 2019 continues, even as traditional desktop an mobile searches remain strong.

However, traditional search is starting to have to share a piece of the pie as an increasing number of voice search options are gaining a strong presence.

Based on some research, there is more than enough evidence to show that this type of search will continue to grow and become more prominent over the years to come.

Marketers will need to become more prepared to adjust their digital strategies around this. A few stats:

  • 50 percent of all searches will be voice searches by 2020.
  • 57 percent of smart home speaker owners have made a purchase using their device.
  • 24 percent of smart home speaker owners use their device nearly every day, while 29 percent use it several times a day.

However, although we know voice search queries are growing by the number and in importance, the caveat is there is no solidified way for marketers to track analytics around voice search, yet.

Voice search is really just a keyword, fired through a different medium. But there are no robust reporting platforms out there covering it. – Read more