4 Copywriting Principles That Will Make Your Landing Page Convert Like Crazy

You’ve put in lots of time developing a bullet-proof content marketing strategy and spent a sizable budget on paid advertising  —  all to direct people to your new landing page.

But uh-oh. It’s not converting. Like in a shady night-club, people are bouncing left, right and centre.

It’s not that the product is bad. Or that your company isn’t addressing a relevant problem.

It’s just that the copywriting is, well… a little blah. 

No matter how much you switch around the phrasing and reword it  —  it’s still dull and uninspiring. And to make it worse, if you landed on the page, you secretly know you would bounce too.

The truth is that writing converting copy for landing pages can be a difficult endeavour. 

Great results often require both writing talent and rigorous experimentation. It’s why so many top-level copywriters are able to charge such expensive fees  —  they do it because they get results. 

And to be frank, if you’ve got the money it’s definitely something to keep in mind.

But if you’re bootstrapped or not yet ready to hire a copywriter, there are lots of things you can do to fix your landing page on your own. 

It doesn’t require lots of experience and months of split-testing. It just requires you to be open-minded and ready to put in some effort.

In this post, I’m going to share 4 simple copywriting tips that will boost your landing page conversions. So grab a cup of coffee (or tea) and let’s get started.TABLE OF CONTENTS

1. Master the headline

David Ogilvy famously said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Pretty crazy, huh?

And according to Copyblogger, it’s even more than that, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.” So actually when you’ve written your headline, you have already spent 87.5 cents out of your dollar.

That’s right, you’ve spent the majority of your marketing budget before they even reach your opening sentence. 

Your headline is perhaps the most important piece of your landing page, so you need to perfect it.

There are 3 types of great headlines:

1. The big promise

When your audience browses your landing page, it must be immediately clear why they should read on.

It can be an amazing benefit or a huge problem your product solves. The point is to make it crystal clear what they will gain from reading your page. 

In most cases, a good start when you’re writing a big promise is to focus on your biggest selling point  – your USP. 

Is it your cheap prices? Your exceptional quality? Your popularity? Or your product’s ease of use?

The brand Casper does a great job sharing a clear benefit-driven headline: – Read more