Link acquisition has been all the rage in SEO for as long as most of us can remember.
What is interesting is the lack of attention paid to internal linking vs. inbound linking.
Yes, inbound links are important for driving referrals and portraying brand and domain authority to search engines.
But your internal links serve three fundamental functions on your website.
Let’s dig into these three areas.
Read on to learn how to understand, optimize, and manage your website internal linking structure.
1. Internal Links Portray Page Importance to Search Engines
A healthy exercise for any organization is to sit down and list the role of the website.
Answer these two important questions:
- What do you want each user to do when they visit?
- What is most important about your site?
The answers will vary, but may sometimes be identical.
For example, we want every user to see what products and services we provide.
We also feel that this is our most valuable content. That for which is most important to us should also be of SEO focus as well considering that we want this content to rank well. – Read more