The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone!
Are you one of those? Well, take a deep breath! You are not the only one.
Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it.
A drop in rankings can happen for a variety of reasons. Both the obvious ones and not so obvious ones are explained in this article. Here are 16 things that can hurt your site rankings:
1. You Are Busy Creating Lots of Low Quality Links to Your Site
Any link that is created or purchased with the intention of manipulating the PageRank that directly impacts a site’s ranking in the search results is referred to as a low-quality link.
Examples of low-quality links are links from low-quality web directories, low-quality article directories, low-quality guest posts, or spam comments. A complete list of link schemes that are counted as unnatural by Google can be found here.
How To Identify Low-Quality Links?
Look for site messages under Search Console. If you have lots of unnatural links pointing to your site, the chances are high that Google will directly send you a message asking you to fix those links. An example of an unnatural linking message is provided below:
If you haven’t received any direct messages from Google, it does not mean that you are out of trouble.
If you know that you have low-quality links to your site, then you need to check those.
Log in to Search Console and click on “Links to Your Site” under “Search Traffic”.
Download the list and filter the domains that have low authority, low traffic, and high spam score.
You can also review every link and filter all the unnatural links from the list based on the type of link schemes that are explained by Google.
How To Fix The Problem Of Low-Quality Links?
Once you have identified the list of URLs pointing to your site that is of low quality, try and remove those links by sending an email to the webmaster and ask them to remove your link. It might take time, so please give the process at least 6-8 weeks for sending and getting responses to emails.
During this period, take screenshots of emails that you send to the webmasters. For all the low-quality links that are still present, you can disavow them. Once the process is over and you have fixed the problem, ask Google to review your website by filing a reconsideration request. (Please note: You need to file a reconsideration request only after you have received a manual penalty. If you have not received any messages from Google, you can simply try and remove as many low-quality links as possible by emailing the webmasters). – Read more