Search is a much more ambient, complex, and multifaceted industry than it has ever been.
2018 was a transformative year for the industry, with AI-driven technologies creating new possibilities to engage with our audiences through search across a variety of devices.
Just a few of the changes the industry has seen include:
- The advent of the mobile-first index,
- Broad core algorithm updates from Google.
- The growth in popularity of connected home devices.
So where is the search industry headed over the coming year?
Amidst so much flux, the central tenets of Google’s strategy are increasingly clear in a way they have never been before.
In particular, there has been consolidation around three essential areas of activity: voice, visual and vertical search.
By laying the foundations in these areas, marketers can prepare not just for 2019, but also the following years.
As technology’s major players embed their products in our homes, cars, and offices, it is through voice, visual and vertical search that brands will be connected to their audience.
This is great news for marketers of all stripes, but most notably for technical SEO specialists and content marketers. – Read More