Lead generation is tough. We ask prospects to provide us with their personal data for free, in exchange for a few uncertain benefits. If you find that a bit one-sided, we’re on the same page. Why should people give away private information?
Today’s online customers can mute almost anything advertising-related. For example, the AdBlock extension boasts over 350 million downloads on both Chrome and Safari. People also rely on many other services that block all sorts of unwanted messages.
If all you do is ask a user to type in their email to become a subscriber, there’s no engagement. After all, how often do forms like this one actually persuade you to subscribe?
It’s no surprise that lead generation is a challenge. Probably the smartest way to overcome this is to offer something valuable in exchange for your customers’ engagement, such as a free guide, service, or discount.
What is a Lead Magnet?
Lead magnets are the smart approach to lead generation.
Also known as a “bribe-to-subscribe” offer, a lead magnet is a way to get your visitors’ information in exchange for something valuable.
From free trials to innovative online audit services, you can offer anything that can be received immediately via email. If it hits the target, visitors subscribe and you earn your leads without annoying them.
Lead magnets thus compensate users for their engagement with an obvious advantage.
Here, we’ll discuss different types of exchange-based lead magnets, their benefits, and the ways of adapting them to the lead generation process.
Why Should You Try Different Types of Lead Magnets (If You Haven’t Yet)?
There are several reasons why you need good lead magnets:
1. They are engaging.
Some magnets have the capacity to generate literally thousands of leads in a relatively short period of time (like these 35,000 emails received in 60 days). They ‘know’ your customer’s problems and can offer an immediate solution – that’s why they can be so irresistible.
2. They generate quality leads.
If your offer is very specific and addresses a particular audience, a lead magnet can help you attract the kinds of customers who may already be interested in what you are offering, and they may want to learn more.
3. They provide value.
Free high-quality content provides great value. If your ‘bait’ is smart and relevant, it shows your customers that you’re not just trying to sell them something and get their money.
4. They are shareable.
It’s easy to share links to your research or to embed your video in a blog post.
5. They promote your brand as an authority.
Lead magnets, such as case studies, manuals or research help you position yourself as an expert in your industry. You can show your potential customers that you are good at what you do and know how to help them.
Lead Magnet Ideas and Examples
You can offer information, entertainment, or bargains – it’s up to you. The best part is that you can invent your own types of custom lead magnets, highlighting the benefits only your business can provide.
Now, let’s get into the good stuff – here are 12 lead magnet examples and ideas that could transform the way you engage new customers:
1. Сontent “Bait”
Content bait is any piece of content that provides clear and immediate value to your audience. For example:
- Text content: How-to guides, reports, whitepapers, cheat sheets, case studies, checklists, etc.
- Video content: Video guides and video courses.
- Visuals: Infographics.
The first step is to offer a piece of content that can solve your customers’ challenges.
After they click the button and enter their information, they’ll receive an email with your content attached. This offer can be integrated into your page, or it can appear in pop-ups. – Read more