12 Best Practices For Lead Generation (With Examples)

Lead generation is like physics.

Right when you think you get it, someone makes a new discovery that challenges your previous understanding — quantum physics, exit-intent pop ups, beauty quarks, sales funnels…

You get the point 😉

It’s hard to keep up.

To help, we’ve put together this list of 12 lead generation best practices for 2021. These tactics work for both B2C and B2B companies. In fact, we’ve found a ton of success at ClickFunnels by using these exact strategies.

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1. Identify Your Dream Customer

The first “best practice” behind an effective lead-gen strategy — and this goes for B2B, B2C, and just about every other type of startup on the planet — is to understand your dream customer.

This is the person that you most want to work with.

More specifically, your dream customer is a person who fits into these two buckets.

  1. They want what you’re selling. 
  2. They can afford what you’re selling.

Ideally, they want what you’re selling so bad that they’re happy to pay for it.

To identify who your dream customer is, let’s start with your niche.

Which one of the three markets does your business fall into: health, wealth, or relationships?

90% of businesses fall into one of those three markets.

Now choose a submarket. There are an unlimited number of submarkets that exist within these three markets. For example, if you chose wealth as your market, then you might choose real estate as your submarket.

But we want to go one more layer deep — this is where you choose your niche.

If you chose wealth as your market and real estate as your submarket, then you might choose real estate investor online marketing as your niche.

Again, this will all depend on the type of business you’re building.

(You can learn more about this process in Traffic Secrets — get your free copy at that link)

Now that you know which niche your business belongs to, the next step is to identify your dream customer within that niche. Here are some questions to ask yourself… – Read more

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