If you’re using blogging and content marketing to engage your audience, you know just how much time and energy it takes to cook up a seriously delicious piece of content—and get it to stand out online.
Would you be surprised to learn that while 8 out of 10 people will read an article’s headline, only 2 out of 10 people will read the article? It’s as horrifying as it is true. That means that if you’re investing 8 hours into crafting a magnificent blog article, driving traffic to it, and sharing it across the web—it’s only being read by 20% of the people that know it exists in the first place. Not cool.
Rather than letting your blood, sweat, and carefully polished prose go to waste, the best thing you can to squeeze value from your blog is to invest a little brain power into crafting a headline that will hook your audience and make it absolutely impossible for people to click away.
You may be familiar with Upworthy, a high-traffic online publisher that publishes a wealth of info-tainment style content each day. When it comes to writing headlines with high returns, Upworthy is almost unmatched. Why? Because they insist that their editors write at least 25 different headlines for each post they publish. Then, the top headlines are tested out across the platform’s Facebook page and website to identify which one elicits the maximum reaction. It’s like the heavy-weight class of headline writers and the popularity of their platform is the proof that this stuff truly works.
What they’ve found is that the headline is one of the single strongest levers to pull people into their site. In fact, UpWorthy discovered that by split testing headlines, they “Can see 20% difference, 50% difference, 500% difference,” according to co-founder Peter Koechley. “A really excellent headline can make something go viral.”
Ready to up-level your headlines and put Upworthy’s findings to use for your small business? Let’s do it!
Here are 11 tips for writing click-worthy headlines. – Read more