Ecommerce sites capitalize on the convenience of online shopping, but they also face stiff competition in a crowded marketplace.
That means if you are an online retailer, your website should be fully optimized, and your marketing channels well-curated in order to increase the likelihood of a customer completing the sale. So how do you know what on your website is working well and what could use some TLC? That’s what Google Analytics ecommerce tracking is for.
Google Analytics allows online retailers to set up ecommerce tracking by adding tracking codes to the relevant pages on the website. This step can be completed in-house if your team has coding knowledge, or outsourced to your web developer. At Pacific54, setting up, auditing, and optimizing Google Analytics and tracking tags is a top priority when launching or optimizing marketing campaigns for our clients.
After enabling Google Analytics ecommerce tracking, you can use the dashboard to learn more about audience behavior, sales revenue, and the effectiveness of your marketing campaigns. With so much information at your fingertips, it can be hard to sort out exactly which metrics should be your focus. – Read more