Remarketing is one of the strongest conversion tactics in digital marketing today.
By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.
This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms.
The key word in digital remarketing advertising is relevance.
Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past.
Remarketing is more akin to an ad-filtering program that people may use when they browse the web. It serves the user ads that are relevant to him or her based on his or her past browsing habits.
PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product.
It helps you remind these customers of the product, and to entice them to follow through and make the purchase they didn’t make the first time they visited your site.
By using the most advanced forms of digital analytics, remarketing can help companies target customers who, for example, added a product to the online shopping cart but never ended up going through with the purchase.
While digital remarketing generally won’t result in the same click-through rates as standard pay-per-click campaigns, it is a way to reinforce your brand to potential customers who have already expressed an interest in your company.
And since users spend a majority of their time online away from search engines, it’s important to take advantage of Google and Bing’s powerful display ad network that serve ads on sites across the web.
Both Google and Bing offer a plethora of options when it comes to digital remarketing. Here are 10 types of remarketing you can do on their networks. – Read more