Does Your Google Ad Spend Buy Better SEO?

Surely spending more on Google Ads will get you better placement in organic search also, right? That’s the claim that one Google sales representative allegedly made to a prospective client recently. But is it true that higher ad spend equals better organic results? Does your Ad spend Buy Better SEO?

Ever since Google Ads launched as AdWords on October 23, 2000, digital marketers have speculated that there must be a connection between dollars spent on pay-per-click (PPC) ads and performance in the free organic search results. Twenty-one years later, it’s still a common question that clients ask: “Can I buy better organic search performance by increasing my ad spend?”

The answer is, unequivocally: “No.”

Google Ads spend does not affect organic search performance in any way. Nor does participation in or purchase of any Google product from GSuite to the $150,000-per-year Google Analytics 360.

In Google’s words:

“While advertisers can pay more to be displayed higher in the advertising area, no one can buy better placement in the search results themselves.”– Google

“Search listings are free, and no one can pay for a better ranking, because Google is committed to keeping our search content useful and trustworthy. … Running a Google Ads campaign does not help your SEO rankings, despite some myths and claims.”– Google

To many, it seems like a logical connection: Giving Google more money should come with fringe benefits. But Google’s product isn’t search results, it’s the attention of human searchers. The search results are just bait to lure the searchers to Google so their attention can be sold to the highest Google Ads bidders. 

Searchers will only continue to give their attention to Google freely if Google’s search results are relevant and unbiased. Therefore, it’s in Google’s best interest to keep a distinct separation between church (organic results) and state (paid results).

It’s such an important aspect of Google’s business model that Googlers in all roles are educated about that separation when they’re hired — including, in theory, the errant sales rep. – Read more

#BuyBetterSEO?

See other blog posts about Google Ads

8 Ways To Effectively Promote Your Products On Social Media

Everything and everyone is on social media these days, from teens to adults, pets, kids, and even food.

How and where you position your business and your brand on social media can go a long way to improve the return on your investment, or can be an utter failure and waste of time.

The difference between success and failure with your social media strategy is dependent on how you plan your content, choose the appropriate channels to distribute your content, and decide the type of response or action you want as an objective outcome.

To begin, you need to understand the definition of Social Media. Social Media is a digital tool that allows users to create, curate, and share different content forms with a predetermined audience and the public.

Having a strategy in place, know that there are a few traditional social media channels. These channels are Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube, while TikTok makes some significant strides as a newer player.

Strategize Your Social Media Content

As you begin to strategize your social media promotion, your priority should be to make your social media promotional goals specific to your business.

This may seem like a no-brainer, but too often, companies are under the misguided perception that posting anything on social media is better than nothing.

This strategy is wrong and ends up being a colossal waste of time and energy.

Instead, you should create social media content that matches both what your outcome objectives are and the type of channel you plan on posting your content.

For example, Twitter is great for sharing links and small amounts of texts but isn’t great for long-form blog post type content.

First, define the objective you want from your social media promotion and create a plan on how you plan to publish and distribute your promotion.

You can utilize one social media channel to improve your brand awareness, another to increase your audience, and other channels for engagement. – Read more

7 Lead Generation Landing Page Examples [+ Optimization Tips]

First impressions make all the difference – especially when you’re trying to generate leads for your business.

If a potential customer wants to get your lead magnet or sign up for your service (or product), there’s a good chance the first page they’ll see is your landing page. And if you want your business to thrive, your landing page needs to be effective.

If it works well, it can get more subscriptions, grab more email addresses, and even boost sales. But a poor landing page can leave a bad taste in your potential customer’s mouth and cost you a lot of your marketing budget. Without leads, your business won’t have customers. And well… we all know what happens to a business without customers 💀

This is why you need to master what a winning landing page looks like. Now let’s take a look at seven lead generation landing page examples that work well so you can draw inspiration from them. We’ll then also share landing page optimization tips that’ll help you drive even more leads from your campaigns. – Read more

Why You Might Want to Be More Negative in Your Marketing

Ever wake up on the wrong side of the bed?

Of course you have. We all have.

Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?

Ugh. Those are the times you wish you could shut out the world, or at least channel a little of your inner snark. Well, the good news is you can do that once in a while, and your marketing results may even thank you for it! Sometimes, it’s good to embrace a little bit of the negative. (Trust me — this will all make sense in a second.)

So, here we go … if you ever wake up wanting to shut out the world, here’s how you can take it out (positively!) in your marketing.

What is negative marketing?

Negative marketing is a tactic that traditionally taps into negative emotions — such as fear, irritation, anger, or sadness — in order to elicit a response from the consumer, often in favor of what a brand offers or against what a brand opposes or competes with.

Keep in mind, however, that negative marketing shouldn’t be deployed simply because you want to be cranky. Instead, it should be implemented strategically with one (or more) of these goals in mind: 

  • Empathizing with customer struggles 
  • Differentiating your brand with that of competitors, especially those who may not be willing to take a stand or acknowledge certain truths in the industry
  • Cutting through the noise of “neutral” messaging that might not be resonating

If you’re successful, the end result causes you to stick in your audience’s mind, which gives you the bandwidth to prove your brand as a superior alternative.

How to Be Negative in Your Marketing

So how do you implement this tactic successfully? Here are some opportunities to be “more negative” in your marketing.

1. Create negative, or exclusionary, personas.

Let’s start with something a little bit easier to swallow than just being a total grumpy pants: exclusionary personas. Exclusionary personas, sometimes also referred to as negative personas, are kind of like the opposite of buyer personas — they’re the personas of the people you do not want to target in your marketing. – Read more

Are You Making These 7 Mistakes with Your About Page?

It seems to me that some website owners have an easier time proposing marriage than they do writing a solid About Page.

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

But just because these pages are simple doesn’t mean they’re always good.

There are certain mistakes that I see again and again on sites that deserve better.

These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

Your About Page is typically one of the most visited pages on your site. So let’s make it easy for you to have a stunningly helpful, user-friendly About Page.

Take a look to see if you’re making one of these seven common mistakes.

Mistake #1: You don’t have an About Page

You might have some interesting content, a nice custom header, and a sweet design.

What you don’t have is an About Page.

It might be completely missing because you think “About Pages are a cliché.” – Read more

How to Beat Competitors in Your Field Using Social Media Strategies

Running a successful business is not a walk in the park. It is a journey that takes dedication, hard work, motivation, and persistence. With so many unpredictable and challenging occurrences in business processes, one of the most consistent causes of concern is dealing with competitors.

Competitors are what stand between businesses and their ability to make sales. They are also there to bridge the gap businesses create with your target audience. Considering they are a constant threat to the success of a business, entrepreneurs need to take appropriate action to deal with them.

Beat your Competitors Through Social Media

As the popularity of online advertising and the benefits it has on businesses continues to soar high, many entrepreneurs are rushing to social media platforms to leverage their perks. In order to do that, some business consider buying Instagram followers or likes as a jumping step towards the top of their field.

So, what social media strategies can businesses use to beat their competitors?

Do a competitor analysis

One of the best ways to beat other businesses in your niche is through doing a competitor analysis. With the help of a social media service company, you can go through all competitor social media channels and get to see what they are doing (as well as what they are not doing). If you can, go a step further and subscribe to their newsletter, then use this information to build a baseline for your social media strategy.

Brand your business the right way

In life, there is always room for improvement. The same applies in a business setting. The way you introduce your brand to the world is vital. The trick is to be unique in your product or service delivery, among other things. – Read more

#PPC Campaigns

#Social Media

11 Stats That Make a Case for Landing Pages

landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Since landing pages are tailored to customer interests, using them in your marketing strategy can help you convert a significant number of qualified prospects since you can assume that they’re ending up on a landing page because its content interests them.

If you’ve yet to consider using them or you want to update your current landing page strategy, this piece will go over 11 stats that make a case for using landing pages as a means to increase your conversion rates and generate more leads.

11 Stats That Make a Case for Landing Pages

1. The average landing page conversion rate across all industries is 9.7%.

Given that 10% is a benchmark for a good conversion rate, taking the time to create a landing page that carefully considers the interests of your target audience will benefit your business. Whether you sell SaaS or clothing, a higher conversion rate from landing pages means a longer list of leads to nurture into paying customers.

2. Landing pages are the least popular type of sign-up form, but they have the highest conversion rate (23%), and 62.6% of leading landing pages already use them.

Using landing pages to obtain customer contact information for lead nurturing is likely to bring higher conversions. If you decide to use forms, the highest-converting number of fields is 3, with an average conversion rate of 10%. The most popular combinations use email address and name (7%) and email address and birthdate (5.7%).

3. Businesses using optimization software for their landing pages see an average conversion lift of 30%.

While optimization is always an essential factor for generating traffic, using optimization tools to perfect your landing page strategy is valuable for increasing conversions. – Read more

Drop in Website Traffic? Follow this Step-by-Step

It’s every website owner’s worst nightmare – a sudden or continuous drop in traffic.

When such an unfortunate event occurs, the first port of action should be to understand why this is happening, since there are hundreds, if not thousands, of reasons why a website could see a drop in traffic.

It would be seemingly a very long article to list out every reason for a website dropping traffic. With this in mind, here is a step-by-step process I take when I notice a drop in traffic, to help eliminate the biggest potential reasons for it, to come to the conclusion that either 1) it’s natural or 2) I can do something about it.

  1. Check Google Analytics vs previous day, previous week, and previous year. This is the best way to first determine if you have a drop in traffic, or if it is a natural decline that will bounce back. For example:
    1. Checking vs the previous day will tell you if your website has seen an immediate drop in traffic.
    2. Checking vs the previous week will show you if the drop in traffic over multiple days is becoming a long term issue.
    3. If so, comparing it to a year before will show you natural occurrences in traffic modulation to not worry about. This works well for telling drops in traffic due to elections, holidays, religious festivals, and more.
  2. Check SEMRush/Ahrefs/Moz. All three of these tools are very good at predicting the traffic of a site through search engines, so if you see a drop in traffic over the last day or even a few days, the three SEM tools should be able to spot this too. If you do not see a drop in organic predicted traffic with these tools, then it’s safe to say your rankings have not declined, and it’s just a blip.

5 top benefits of having a website

Many professional people have realized the importance of having a website. Therefore, when people start a new business, they also create a website linked to it. On this website, people have information about their business. When people want to market their business, they share the website link with others. Here are many benefits when you have your website. Some of the benefits are:

  1. It ensures the exchange of information:

A seller and buyer have a very strong relationship with each other. They share and exchange information with each other. With the exchange of information, the seller as well as the buyer comes to know about each other. The business serves the inquiries of the potential customer due to the website. A business can also upload promotional videos and content on the website that enables the business to promote its products and services cost-effectively.

  1. It helps reduce the cost:

These days, businesses are making a lot of profit because of their websites. Customers like the product on the website and then place the order on the spot. This way, the brand does not have to convince the customer to come to the store. Nowadays, many brands don’t have any physical store and operate via the website. This way, they save the cost.

Apart from this, many businesses have purchased cloud hosting like Magento hosting. With cloud hosting, they can use the resources available on the cloud. This results in cost reduction

  1. It helps in the advertisement:

Every business needs some advertisement to promote its products and services. Different services such as Google AdWords help a business promote its products so that maximum customers can reach it. People are getting awareness of SEO so that they can generate organic traffic. The website becomes the main source of marketing and making a business successful if the business knows what marketing strategies should be used in conjunction with the website.

  1. It helps outperforms competitors:

If you are running a business and you don’t have a website, you will never be able to compete with those competitors who have a website. Businesses that don’t have a website usually miss out on a golden opportunity to gain new customers that other businesses are gaining via the website.

These days, competition has increased so much. Therefore, a business should never miss a single opportunity that can take it to the road to success. – Read more

5 Creative Ways To Increase Sales Volume For Your Business

Want to make more money?

Then you need to find a way to get more sales.

Of course, that’s easier said than done… But it can be done.

You just need to think outside the box.

Today we are going to discuss five creative ways to increase sales volume.

You will surely find at least one idea that you can apply to your business!

5 Out of The Box Ideas to Increase Sales

Here are five creative approaches to marketing, pricing, and sales:

You can use them to make more money per sale, increase sales volume, and generate more revenue.

Let’s take a closer look at each of them…

#1 Cross-Sell To Your Existing Customers

You have probably heard the terms “upselling” and “cross-selling” before. But what do they mean?

  • Upselling is offering the customer a better version of the product. Remember how McDonald’s employees used to ask “Would you like to supersize that?” when you ordered a meal? That’s upselling.
  • Cross-selling is offering the customer a complementary product. You know how McDonald’s employees ask “Would you like fries with that?” if you order a burger? That’s cross-selling.

Today we are talking about increasing sales volume, so let’s take a closer look at cross-selling, which can help you do just that.

Here’s how you can get started with it:

  • Examine the products you sell. Which of them go well together?
  • Once you have identified complementary products, make sure that when the customer decides to buy one of them, you also offer them the others.

You can use software to set this up and put cross-selling on autopilot.

It may take a while to get it right, but once you do, you will start getting more sales without having to do much to keep them coming in.

Example: Dollar Shave Club

Dollar Shave Club is a company that broke into the men’s grooming and hygiene industry with an innovative business model: subscription boxes.

You take their quiz, they create a custom box for you, then they ship it to you every two months.

Cross-selling was one of the sales techniques that they used to get to their $1 billion acquisition by Unilever

They would send an email offering the customer relevant add-ons before shipping their box to them.

This allowed them to move more inventory without having to spend much extra time, energy, or money on it.

cross selling example from dollar shave club

Cross-selling works best for ecommerce companies, but it may make sense for other types of online businesses as well, depending on their product range.

#2 Drop the Free Plan

The freemium pricing model is extremely popular.

You offer people several pricing plans, including a free one.

 One of the most famous freemium success stories was Evernote which used it to reach a $1 billion valuation and get the coveted “unicorn” status.

Back in 2010, a then-CEO of Evernote Phil Libin even told the Fast Company magazinethat “The easiest way to get 1 million people paying is to get 1 billion people using”.

But in 2015, the company’s growth started to slow down, and, as Tom Petrocelli phrased it a year later, it fell prey to the Catch-22 of the freemium model.

A few years after that, the media started talking about it being in a “death spiral”, with the New York Times doing a piece on Evernote’s struggles in 2019.

Think about it. Even the poster child of the freemium model can’t figure out how to make it work in the long run. It seems that this approach to pricing is not as great as we have been led to believe.

So if you have a free plan now, consider either downgrading its functionality or dropping it entirely.

This may seem scary. After all, once you drop the free plan, there comes the inevitable moment of truth. Do people value your product enough to pay for it?

But it’s better to face the reality, whatever it may be, than use an unsustainable pricing model to fuel unsustainable growth. – Read more