8 Ways You’re Wasting Money on SEO Without Knowing It

My Post - 2019-04-18T161423.699SEO requires an investment of time – and usually monetary resources – to achieve results over time.

Because SEO is a longer-term investment than other digital marketing channels, it can have hidden challenges, issues, and costs.

These issues can impact performance and push the opportunity to break even and become profitable on the investment further into the future.

Unfortunately, many companies and organizations have been burned. The rime and resources invested in SEO were wasted due to specific aspects of the process, people involved, or business challenges that derail even the best-intended campaigns.

Here are eight specific ways you can waste money on SEO without even knowing it. Being aware of each and taking action can help increase your chances of success.

1. Not Defining Goals up Front

Without clear goals, a lot of money can be wasted focusing on and chasing the wrong performance metrics.

I hate it when I hear about SEO professionals talking about one set of metrics and business executives or owners talking about a different one.

It can all sound good up front. But relationships go sideways when things are left open-ended or assumed.

Make sure every stakeholder understands how “performance” is defined whenever money is being invested. – Read more

10 Amazing Ways to Harness the Power of PPC Remarketing Campaigns

My Post - 2019-04-18T160632.081.jpgRemarketing is one of the strongest conversion tactics in digital marketing today.

By using artificial intelligence technology, search engines such as Google and Bing allow companies to serve display advertising or standard text ads to previous visitors of their websites.

This form of digital advertising is in a way personalized to each user and is more targeted than even a display ad that targets certain search terms.

The key word in digital remarketing advertising is relevance.

Ads for a company’s products are extremely relevant to a person who has visited that company’s website or browsed that company’s products in the past.

Remarketing is more akin to an ad-filtering program that people may use when they browse the web. It serves the user ads that are relevant to him or her based on his or her past browsing habits.

PPC remarketing is a way to re-engage potential customers who have already demonstrated an interest in a company or product.

It helps you remind these customers of the product, and to entice them to follow through and make the purchase they didn’t make the first time they visited your site.

By using the most advanced forms of digital analytics, remarketing can help companies target customers who, for example, added a product to the online shopping cart but never ended up going through with the purchase.

While digital remarketing generally won’t result in the same click-through rates as standard pay-per-click campaigns, it is a way to reinforce your brand to potential customers who have already expressed an interest in your company.

And since users spend a majority of their time online away from search engines, it’s important to take advantage of Google and Bing’s powerful display ad network that serve ads on sites across the web.

Both Google and Bing offer a plethora of options when it comes to digital remarketing. Here are 10 types of remarketing you can do on their networks. – Read more

4 Steps To Master Google Analytics

My Post - 2019-04-18T155708.896.jpgIf you own a website, then we’re sure you might have used Google Analytics at some point.

To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business.

Confused about Google Analytics? Here is the best user guide that explains the basics of Google Analytics. Do you know the best thing about Google Analytics? it’s absolutely free! Additionally, Google has great customer support and service along with detailed content in case you get stuck on a certain issue. Look no further to understand how Google Analytics works, just keep reading!

To dig deep into your website’s performance, you need to understand the basics of Google Analytics. There are numerous benefits of using Google analytics tool. If you haven’t used this fabulous analytics tool, chances are you’re missing out of a lot of valuable information that could help improve your business and business website.

What is a successful website?

A successful website – has great content, is easily accessible and can measure and monitor the activity of users. Thus, if your website is linked with Google Analytics – it is a notch above from the ones that do not.

The reports generated about your website on Google Analytics tell you about the top performing pages and information about the traffic you receive to your website. Google analytics and the growth of the business are closely related. Businesses that consider Google analytics and strategize their plans accordingly are much more successful.

Here are the steps to master Google Analytics:

Create an Account

If you have an account on Google, you need to create an account on Google Analytics. You can do this by simply logging on to analytics.google.com and creating an account using an existing gmail ID.

Once you sign up for the account, you will be greeted with three steps for your Google Analytics account. Once done, you will get the Tracking ID that you need to embed in the website for which you wish to track data. You will get a pop up of the Google Analytics code which needs to be set up on the website. Embedding this tracking code in your website will help you track all the traffic that you receive along with information about its source, target audience, browser information and much more. Most website builders have a designated space where you can embed your tracking Id. For websites build on HTML, you can add the tracking code before the </head> tag. – Read more

How do I get my Website on the First Page of Google Search

My Post - 2019-04-18T153932.649.jpgThere is no denying the power of Google.

The search engine has become so popular that the term “Googling” has become synonymous with the very idea of looking something up. The only problem is that while people look to Google for answers, they do not look very hard.

Most people never look past the first page of results. This means that falling to the second page is almost as bad as being on the tenth page. Given that the vast majority of people begin online by using a search engine, this is not something any successful website can afford.

Search Engine Optimisation (or SEO) is the key to landing a prime position on the front page. However, competing with big businesses who have monopolised all the most popular words and phrases can be more than a little intimidating. That is not even mentioning all the other businesses and blogs out there who are fighting for the same position.

Not to worry though! There are several relatively simple tips and tricks that can give anyone the edge they need. The reason why everyone is not taking advantage of these techniques is that they are not the most intuitive since it involves working with the inherent disadvantages rather than trying to get rid of them.

The Disadvantages

In order to turn these so-called weaknesses into strengths, the first step is to understand what they are. To begin with, no-one is going to be able to compete with big industry names when it comes to popular phrases from the start.

Websites have a domain authority score rated out of 100. This score is heavily influenced by how many external links there are to that particular site. The big-name popular sites will have tens of thousands of links meaning that their domain score is often 70+.

So competing directly is very hard. Achieving that kind of domain score would require years of work and a huge monetary investment. Fortunately, there are other ways to make it on to Google’s front page. All that is required is a little creative thinking.

Long-Tail Keywords

Since no-one can fight the big names for popular phrases, the next best thing will have to be used instead. Long-tail keywords are longer and more precise phrases used to search for items.

Take this guide for example. The popular “head” keyword would be “ First Page of Google “. A long-tail search might look something like “ How do I get my Website on the First Page of Google Search “. The thing is, that the majority of Internet users search with phrases that are long-tail keywords. People want answers to their specific problems. So, if these searches can be predicted then there is no need to fight over head keywords. It is like casting ten smaller but more accurate nets instead of one larger one. – Read more

7 Terrible, No-Good SEO Tactics to Abandon Forever

My Post - 2019-04-18T152128.085.jpgDespite the evolution of Google and the internet, bad and outdated SEO tactics still proliferate.

And the worst part is they continue to wreak havoc to webpages, search rankings, traffic, and conversions because website owners themselves have no idea they no longer work.

So, what are some of the craziest and most common “do nots” of SEO?

On April 10, I moderated an SEJ ThinkTank webinar presented by Julia McCoy, CEO of Express Writers.

McCoy discussed the most common bad SEO tactics that are still happening all over the web along with smart solutions and replacements to help you avoid them for good.

Here’s a recap of the presentation.

Google Is Pro-User

Why should we care about what “NOT” to do when it comes to our website and Google-friendly practices?

We care about Google and avoiding bad practices for search because more than half (60 percent) of all traffic on the web starts with a Google search.

To forget, or even worse – ignore! – how your website is performing in search, is irresponsible.

The good news?

If you put the right practices in place, you might be on the verge of a success story.

Here are seven bad SEO tactics Google really hates and how to avoid them. – Read more

Will Paid Search Ads Ruin Voice Search?

My Post - 2019-04-16T155536.778.jpgMarketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

Salivating like a dog being taunted with a treat held just out of its reach, we wonder what voice ads will sound like, how well they will work, and what acronym we will use for them. I say PVAs, for paid voice ads. Okay, maybe I need to work on that a little. As hotly anticipated voice search ads are in the marketing set, consumers—a.k.a., you when you get home—await its arrival with equal measures of dread.

Voice search responses are blissfully ad-free today. It’s virtually the only medium you can use to look for something and not see or hear an ad while you do it. Even if you opened a phone book for a non-kindling related reason, you’d see ads. So why hasn’t this panacea been opened to advertisers? Despite over 1 billion voice-enabled devices having been sold (that includes phones), Google, Amazon, and Apple are still trying to establish trust with users and achieve the greatest market penetration possible before they attempt to monetize voice search. Being Google, Amazon, and Apple, they also don’t exactly need the revenue from voice search, especially at the risk of losing market share and alienating customers.

Consumers Aren’t Ready for Voice Search Ads

So, will people hate hearing ads on Alexa? It looks like that might be the case. A recent survey shows that 62% of consumers would reject voice search ads. That’s not a great sign. On the other hand, just under 40% said they would be open to ads from their voice-commanded helpers if they were “relevant.” There are a few problems with this data, however. First, this survey did not delineate results between devices. People might hate a voice ad on the Echo, but not mind it so much on a mobile device. Second, it all depends on individual interpretations of relevance.

On the first point, yes, getting an ad instead of an organic search result on a screenless smart assistant would achieve a new level of annoying, and poorly targeted ads could dump over the holy grail of relevance. On the other hand, the “organic” results you get now are often the result of marketers fine-tuning content to return the top (and only) result for a screen-free search query. Is that really any different than an ad? To you or me, not really. But to a consumer who would likely be told “you’re about to hear an ad,” it’s probably enough to make them say “Hey Google, have fun at the bottom of the pool.” – Read more

Why You Must Stop Obsessing About These 5 Things in SEO

My Post - 2019-04-16T151507.326As SEO professionals, we tend to obsess over every detail.

Really, though, not everything in SEO is worth our full time and attention.

What follows is a list of trends that many in SEO believe are overrated or misused.

Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute to this list of things you must stop obsessing over. Thank you to Search Engine Journal for extending my reach to get submissions.

At the end of my list, I’ve included a few submissions that I believe still hold value and are not overrated.

Most of the entries on this list are debatable, so if you have any strong opinions or data to counter these points, please leave a comment below!

1. Voice Search

Surprise, surprise! I’m pretty sure 99% of you expected this to be on this list. Figured we could get it out of the way early.

First, we need to understand that there’s a fundamental difference between voice search and voice assistance. Most studies that declare that voice search is on the rise are using examples that are voice assistance.

  • Voice Assistance: “What time is it? What’s the weather? Set a reminder!”
  • Voice Search: “Find breakfast spots that are open now. Best barber near me.”

Why Is Voice Search Overrated?

Voice search is often overhyped as the future of technology and is often predicted to be the primary way that users will interact with businesses.

When SEO professionals talk about voice optimization, they’re mostly referring to getting their sites to answer frequently asked questions.

While that’s fine and dandy, think about what kind of benefit this brings to your site? How is your voice strategy going to generate revenue for your site? – Read more

Gathering insights in Google Analytics can be as easy as A-B-C

My Post - 2019-04-16T142555.977.jpgToday’s customers are deeply curious, searching high and low for information about a product before making a purchase.

And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 – Sep 2016 vs. Oct 2017 – Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ intentions and deliver a helpful, timely experience.

In our new guide about linking Google Analytics and Google Ads, we explore the broad range of reports available in Analytics. These reports give you crucial insights about the customer journey that can then be used to inform your campaigns in Google Ads. Here’s what you should know about the A-B-Cs of reporting.

Acquisition reports

How did your customers end up on your site in the first place? Acquisition reports answer this question, offering insights about how effectively your ads drive users to your site, which keywords and search queries are bringing new users to your site, and much more. This video gives you a quick overview of how Acquisition reports work.  – Read more

Web Design & Seo: Everything Designers Should Know

My Post - 2019-04-12T160607.830.jpgUX design and a solid SEO strategy go hand in hand.

Design is here to boost user experiences, inspire users to spend more time on your pages, and ensure they don’t leave your site frustrated. This way, it minimizes bounce rates and turns your visitors into leads and, ultimately, sales.

However, designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the SERPs, drives greater traffic to it, and gives you the opportunity to delight a visitor with your gorgeous website design and quality content.

When merged together, web design and SEO are indicators of your credibility and professionalism.

So, let’s see how to combine them for a better online performance.

The Basics of Implementing SEO and Web Design

In the world of digital marketing, building your online presence on strong foundations is critical. If some basic aspects of your site are poorly managed, you cannot expect your web design or SEO to deliver exceptional results.

Here are key elements of any strong web design:

CHOOSING A DOMAIN NAME

Stuffing your domain with a bunch of keywords won’t help. They look spammy and may hurt both your rankings and user experience.

Remember that there are millions of domain names out there. So, your goal is to make your domain name catchy and memorable. It needs to be relevant to your business’ focus and be easy to spell and pronounce. To make your site easier to find, it’s always good to use your brand name as your domain name, too.

INVESTING IN THE RIGHT HOSTING PROVIDER

Choosing the right hosting plan directly impacts your website speed, server performance, and uptime/downtime. These are all important UX factors Google considers while indexing and ranking your site.

BUILDING YOUR WEBSITE USING A RELIABLE CMS

A solid CMS is one that is easy to use and manage. You should be able to design your site however you want, without taking additional courses in web design. It should also help you make your site mobile-friendly, add social media integrations effortlessly, and use various content management tools. The most popular CMS option is definitely WordPress, followed by Joomla, Drupal, TYPO3, and Squarespace.

When choosing the right CMS for your business, ask yourself how it will impact your online performance. For example, does it allow you to customize your URLs? Can you make on-page changes without changing the URL? Some systems create meta tags (meta descriptions and title tags) automatically, so you should check whether you can modify them. – Read more

A Complete Guide to PPC Ad Formats

My Post - 2019-04-12T153822.490.jpgPPC ads come in many shapes and sizes.

They also change frequently, which means it’s nearly impossible to provide a truly comprehensive guide for every ad format available.

What follows is an overview of the major PPC ad formats that are available across Google Ads. Most of the basic text and shopping formats are also available across Bing Ads.

On the SERP

Text Ads

Ah, the bread and butter of PPC! Our dear text ads – with two headlines and one 90-character description.

Google and Bing both did away with the old version of standard text ads recently, and now we’re seeing larger text ads with a more varied alignment of extensions than we’d seen in years past.

Ads usually fire with the two headlines side by side, with a description line and ad extensions below.

Sometimes ads will serve with a third “headline,” most often comprised of the URL itself. The URL in the headline can read a bit weird, so you have the option to disable if you wish.

However, we know how Google loves to experiment: we’re starting to see ads smoosh together with ads to form one mega-ad. Sometimes the combinations are coherent, sometimes not, but it’s the new normal and something advertisers will have to get used to!

Responsive Text Ads (public beta)

These aren’t so much a variation on text ads, but more an automated method of powering them.

Aesthetically, they share the same appearance as “normal” text ads – there’ve been rumors that the ads are capable of showing three headlines; while possible, it’s highly unlikely to happen more than a fraction of the time.

Advertisers upload a variety of headlines and description lines, and Google will shuffle them based on best-expected performance.

It’s recommended to include at least three headline variations and two description variations, but you’re able to include up to 15 headlines and four descriptions.

Make sure the variables you use will make sense no matter the order they serve in. – Read more